COMPUTING COST PER INTERACTION FOR INTERACTIVE ADVERTISING SESSIONS

• US 20120130822A1
• Filed: 11/19/2010
• Published: 05/24/2012
• Est. Priority Date: 11/19/2010
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Patwa, Pritesh, Chung, Wook Jin, Markov, Martin
• Application Number:
  US12/949,813
• Publication Number:
  US 20120130822A1
• Time in Patent Office: Days
• US Class Current: 705/14.69
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

Described herein are technologies related to charging advertisers for advertisements presented to a user in an interactive advertising session. An advanced interactive system captures gestures, spoken words, facial expressions, and the like, and advertisements are presented to a user based upon such captured gestures, spoken words, facial expressions and the like. User interactions with respect to these advertisements are then captured, and advertisers are charged fees per captured interactions between the user and the advertisements.

Claims

1. A method executed by a computer processor, the method comprising:

causing an interactive advertising session to be presented to a user of a computing device, wherein the interactive advertising session comprises multiple different advertisements presented to the user in a sequence, and wherein advertisements in the multiple different advertisements are selected for presentation to the user based at least in part upon interactions of the user with respect to previously displayed advertisements in the sequence; and

charging at least one owner of at least one advertisement presented in the interactive advertising session based at least in part upon an interaction of the user with respect to an advertisement that was presented earlier in the sequence to the user when compared to the at least one advertisement.

2. The method of claim 1, wherein the computing device is a gaming console.

3. The method of claim 1, wherein the interactions of the user are captured by way of at least one of a video camera or a microphone.

4. The method of claim 1, wherein the at least one advertisement in the interactive advertising session is presented to the user by way of an avatar.

5. The method of claim 1, wherein advertisements in the advertising session are assigned a level of intensity, and wherein the at least one owner of the at least one advertisement is charged a fee for presenting the at least one advertisement based at least in part upon the level of intensity assigned to the at least one advertisement.

6. The method of claim 1, wherein advertisements in the interactive advertising session have different owners, and wherein transition to advertisements with different owners is based at least in part upon a detected interaction of the user.

7. The method of claim 1, wherein the multiple different advertisements are owned by a common owner, and wherein fees charged to the common owner for the multiple different advertisements are based at least in part upon a respective positions of the multiple different advertisements in the sequence.

8. The method of claim 1, further comprising:

presenting the at least one advertisement for a particular period of time to the user; and

charging the at least one owner of the at least one advertisement based at least in part upon the particular period of time that the at least one advertisement is presented to the user.

9. The method of claim 8, wherein the particular period of time is calculated based at least in part upon an advertising template utilized in connection with presenting the at least one advertisement to the user.

10. The method of claim 8, wherein the particular period of time is limited by a user interaction.

11. The method of claim 1, wherein a first advertisement in the advertising session is presented to the user based at least in part upon contextual data corresponding to the user, wherein the contextual data comprises at least one of time of day, day of week, or current weather conditions.

12. A system comprising:

a processor; and

a memory that comprises a plurality of components that are executed by the processor, the plurality of components comprising;

an advertisement presenter component that presents an interactive advertising session to a user, wherein the interactive advertising session comprises a plurality of advertisements presented to the user in a sequence, and wherein an advertisement in the sequence is selected for presentment to the user based at least in part upon an interaction of the user with respect to another advertisement presented to the user previously in the sequence; and

a fee charger component that charges an owner of the advertisement a fee based at least in part upon a position of the advertisement in the sequence.

13. The system of claim 12, wherein each advertisement in the plurality of advertisements is assigned an intensity level, and wherein the fee charger component charges the owner of the advertisement a fee based at least in part upon the intensity level assigned to the advertisement.

14. The system of claim 12, wherein each advertisement in the plurality of advertisements is assigned a milestone level, and wherein the fee charger component charges the owner of the advertisement a fee based at least in part upon the milestone level assigned to the advertisement.

15. The system of claim 12, the plurality of components further comprising:

an interaction determiner component that recognizes interactions of the user with respect to advertisements in the interactive advertising session based at least in part upon data from a sensor unit, wherein the sensor unit comprises a video camera and a microphone.

16. The system of claim 12, wherein a server comprises the advertisement presenter component and the fee charger component, and wherein the advertisement component receives the interaction from a gaming console of the user.

17. The system of claim 16, wherein the interactive advertising session is presented to the user in a gaming environment.

18. The system of claim 12, wherein the fee charger component charges the owner of the advertisement a fee based at least in part upon an amount of time that the advertisement is presented to the user.

19. The system of claim 18, wherein the amount of time is limited by a captured user interaction with respect to the advertisement.

20. A computer-readable data storage device comprising instructions that, when executed by a processor, cause the processor to perform acts comprising:

presenting an interactive advertising session to a user of a gaming console, wherein the interactive advertising session comprises a plurality of advertisements presented to the user in a sequence, wherein a first advertisement in the sequence is presented to the user based at least in part upon a recognized user action, and wherein a second advertisement in the sequence is presented to the user based at least in part upon a user interaction with respect to the first advertisement, wherein the user interaction is detected by way of analysis of audio/video data captured by way of a video camera and microphone; and

charging a fee to an owner of the second advertisement based at least in part upon the user interaction with respect to the first advertisement.