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MATCHING ADVERTISING TO GAME PLAY CONTENT

  • US 20120252559A1
  • Filed: 09/26/2011
  • Published: 10/04/2012
  • Est. Priority Date: 04/04/2011
  • Status: Active Grant
First Claim
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1. A computer-implemented method comprising:

  • receiving an indication of a first advertisement message and a second advertisement message being triggered by a play in a game session on a client device;

    retrieving a first selection criterion of a first criteria type and of a second criteria type corresponding to the first advertisement message and a second selection criterion of the first criteria type and of the second criteria type corresponding to the second advertisement message;

    determining a priority ordering for the first criteria type and the second criteria type;

    determining an advertisement selection of the first advertisement message or the second advertisement message based on the priority ordering and a comparison of the first selection criterion and the second selection criterion; and

    transmitting, to the client device, the advertisement selection based on the arbitrating.

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