MOBILE CONTENT TRACKING PLATFORM APPARATUSES AND SYSTEMS
First Claim
1. A mobile content tracking and analyzing system, comprising:
- a memory;
a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions for;
obtaining a user mobile device identifier;
monitoring data traffic coming in and out of the user mobile device based on the obtained user mobile device identifier via a mobile usage tracking entity;
parsing the monitored data traffic to determine a data content type of the data traffic;
determining user media content exposure information from the parsed monitored data traffic based on the data content type; and
generating user media content exposure statistics data.
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Accused Products
Abstract
The MOBILE CONTENT TRACKING PLATFORM APPARATUSES AND SYSTEMS (“Mobile-Track”) transforms user device activity data via Mobile-Track components, into user advertisement exposure data and advertisement effects data. A system is disclosed, comprising: a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions for obtaining a user mobile device identifier; monitoring data traffic coming in and out of the user mobile device based on the obtained user mobile device identifier via a mobile usage tracking entity; parsing the monitored data traffic to determine a data content type of the data traffic; determining user media content exposure information from the parsed monitored data traffic based on the data content type; and generating user media content exposure statistics data.
92 Citations
19 Claims
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1. A mobile content tracking and analyzing system, comprising:
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a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions for; obtaining a user mobile device identifier; monitoring data traffic coming in and out of the user mobile device based on the obtained user mobile device identifier via a mobile usage tracking entity; parsing the monitored data traffic to determine a data content type of the data traffic; determining user media content exposure information from the parsed monitored data traffic based on the data content type; and generating user media content exposure statistics data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A mobile content tracking and analyzing processor-implemented storage medium storing processor-executable instructions to:
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obtain a user mobile device identifier; monitor data traffic coming in and out of the user mobile device based on the obtained user mobile device identifier via a mobile usage tracking entity; parse the monitored data traffic to determine a data content type of the data traffic; determine user media content exposure information from the parsed monitored data traffic based on the data content type; and generate user media content exposure statistics data.
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Specification