WEB-LEVEL ENGAGEMENT AND ANALYTICS FOR THE PHYSICAL SPACE

• US 20130107732A1
• Filed: 05/07/2012
• Published: 05/02/2013
• Est. Priority Date: 10/31/2011
• Status: Active Grant

• Current Assignee: Intersection Media, LLC (Intersection Parent, Inc.)
• Original Assignee: Intersection Design and Technology, Inc. (Intersection Parent, Inc.)
• Inventors: O'Donnell, Colin, Rocamora, David, Ellenberg, Sholom
• Granted Patent: US 10,349,236 B2
• Time in Patent Office: Days
• US Class Current: 370/252
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/18 Information format or content conversion, e.g. adaptation by the network of the transmitted or received information for the purpose of wireless delivery to users or terminals

Abstract

According to one aspect, embodiments of the invention provide a system for providing user specific content, the system comprising a WIFI access node configured to be coupled to an external network and to receive a hardware address of at least one local mobile device attempting to connect to the external network via the WIFI access node, a content management system coupled to the WIFI access node, and a public channel coupled to the WIFI access node, wherein the content management system is configured to provide content related to a user of the at least one local mobile device to the public channel in response to the WIFI access node receiving the hardware address of the at least one local mobile device, and wherein the public channel is configured to display the content related to the user.

Claims

1. A system for providing user specific content, the system comprising:

a WIFI access node configured to be coupled to an external network and to receive a hardware address of at least one local mobile device attempting to connect to the external network via the WIFI access node;

a content management system coupled to the WIFI access node; and

a public channel coupled to the WIFI access node;

wherein the content management system is configured to provide content related to a user of the at least one local mobile device to the public channel in response to the WIFI access node receiving the hardware address of the at least one local mobile device, and wherein the public channel is configured to display the content related to the user.

2. The system of claim 1, wherein the hardware address is a Media Access Control (MAC) address.

3. The system of claim 1, wherein the public channel is a digital sign.

4. The system of claim 1, wherein the system further comprises a database coupled to the WIFI access node and wherein the WIFI access node is further configured, in response to receiving the hardware address of the at least one local mobile device, to create a profile within the database associated with the at least one local mobile device.

5. The system of claim 4, wherein the profile includes the hardware address of the at least one local mobile device, a location of the at least one local mobile device, and a time at which the WIFI access node received the hardware address of the at least one local mobile device.

6. The system of claim 5, wherein the content related to the user of the at least one local mobile device which is provided to the public channel includes information associated with at least one of the hardware address of the at least one local mobile device, the location of the least one local mobile device and the time at which the WIFI access node received the hardware address of the at least one local mobile device.

7. The system of claim 6, wherein the content provided by the content management system to the public channel is retrieved by the content management system from the database.

8. The system of claim 6, wherein the content provided by the content management system to the public channel is received by the content management system from the external network.

9. The system of claim 6, wherein the WIFI access node is further configured to connect the at least one local mobile device to the external network and to monitor usage information of the at least one local mobile device over the external network.

10. The system of claim 9, wherein the profile further includes the usage information and wherein the content related to the user of the at least one local mobile device which is provided to the public channel further includes information associated with the usage information.

11. The system of claim 10, wherein the WIFI access nodes is further configured to connect the at least one local mobile device to the external network upon the user providing credential information to the WIFI access node.

12. The system of claim 11, wherein the profile further includes the credential information and wherein the content related to the user of the at least one local mobile device which is provided to the public channel further includes information associated with the credential information.

13. A method for gathering analytic data, the method comprising acts of:

receiving wirelessly, with a server, a hardware address of at least one mobile device which is within a proximity of the server and which is attempting to connect to the server; and

recording, absent connection of the at least one mobile device to the server, the hardware address, a location of the at least one mobile device, and a time at which the server received the hardware address, in a database.

14. The method of claim 13, further comprising acts of:

retrieving, in response to receiving, content associated with a user of the at least one mobile device; and

providing the content to the user of the at least one mobile device.

15. The method of claim 14, wherein providing the content to the user includes transmitting the content to at least one of the at least one mobile device and a public channel.

16. The method of claim 14, wherein the retrieved content is based on at least one of the received hardware address, the location of the user, and the time at which the hardware address was received.

17. The method of claim 14, wherein the content is retrieved from at least one of the database or an external network.

18. The method of claim 14, further comprising acts of:

connecting the at least one mobile device to an external network via the server; and

monitoring usage information of the at least one mobile device over the external network;

wherein the retrieved content is further based on the usage information.

19. The method of claim 18, wherein the act of connecting includes receiving registration information from the user and wherein the retrieved content is further based on the registration information.

20. A system for providing user specific content, the system comprising:

a server configured to be coupled to an external network and to receive a hardware address of a first local mobile device attempting to connect to the external network via the server;

a public channel coupled to the server; and

means for providing user specific content to the public channel in response to receiving the hardware address.

21. The system of claim 20, wherein the user specific content is based on at least one of an identification of the first local mobile device, a location of the first local mobile device, and a time at which the server received the hardware address of the first mobile device.

22. The system of claim 21, wherein the user specific content is based on a discovery pattern associated with at least one of the identification the first local mobile device, the location of the first local mobile device, and the time at which the server received the hardware address of the first local mobile device.

23. The system of claim 20, wherein the user specific content is based on usage information of the first local mobile device over the external network.

24. The system of claim 20, wherein the user specific content is based on credential information of a user of the first local mobile device.

25. The system of claim 20, wherein the server is further configured to receive a hardware address of a second local mobile device attempting to connect to the external network via the server and wherein the user specific content is based on an association with the second local mobile device.

26. The system of claim 20, wherein the user specific content is based on transaction information related to a user of the first local mobile device.

27. The system of claim 26, wherein the transaction information includes Near Field Communication (NFC) transaction information.