FIXED POSITION INTERACTIVE ADVERTISING

• US 20130117129A1
• Filed: 12/21/2012
• Published: 05/09/2013
• Est. Priority Date: 07/21/2006
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Say Media, Inc. (theMaven, Inc.)
• Inventors: Brown, Darrick Paul, Young, Troy William, Sanchez, Matthew Allen, Lerman, David Ross
• Granted Patent: US 9,607,321 B2
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Computer-based systems and methods for an advertisement displayed on a fixed position on a web browser window displaying a visible portion of a web page. The fixed position advertisement remains in its fixed position in view of the user as the user scrolls the web page in various directions. The advertisement may be sized, shaped, or formatted based on the available space on the web page and on the content of the advertisement. The advertisement may include a variety of static and dynamic content, including interaction prompts and other elements, which may enable an engagement-based revenue generation model.

Claims

1. An interactive advertisement device, comprising:

application storage configured to store an advertisement display application;

an input device configured to receive user interactions; and

a processor;

wherein the advertisement display application configures the processor to;

display a webpage, where the webpage contains a content region, an advertisement region, and the advertisement region includes an advertisement region width and an advertisement region height;

move the content region in response to receipt of a user interaction, where the advertisement region remains in a fixed position and the content region moves relative to the advertisement region;

display a first advertisement in the advertisement region, where the first advertisement comprises a set of media assets including one or more engagement warnings;

select an engagement warning from the one or more engagement warnings based on the advertisement region width and advertisement region height;

display the selected engagement warning in response to a first user interaction with the first advertisement, where the engagement warning indicates that further interaction with the first advertisement will cause an action by the advertisement; and

perform the action indicated by the engagement warning in response to receipt of a further user interaction with the first advertisement.

2. The interactive advertisement device of claim 1, wherein the position of the advertisement region is determined based on a set of user information.

3. The interactive advertisement device of claim 2, wherein the set of user information includes demographic information.

4. The interactive advertisement device of claim 2, wherein the set of user information includes documented usage patterns.

5. The interactive advertisement device of in claim 4, wherein the documented usage pattern includes a webpage position rate of interaction.

6. The interactive advertisement device of claim 1, wherein the webpage comprises a webpage width and the advertisement region width is equal to the webpage width.

7. The interactive advertisement device of claim 1, wherein the advertisement region width is less than the webpage width.

8. The interactive advertisement device of claim 1, wherein the fixed position of the advertising region is determined based on a set of webpage information collected from the webpage.

9. The interactive advertisement device of claim 8, wherein the set of webpage information includes a determination of whether the webpage includes a toolbar and a toolbar location.

10. The interactive advertisement as recited in claim 1, wherein the set of media assets includes an engagement device configured to flow around the fixed position of the advertisement region as the content region moves.

11. The interactive advertisement device of claim 1, wherein the set of media assets includes an engagement device configured to flow under the fixed position of the advertisement region as the content region moves.

12. The interactive advertisement device of claim 1, wherein the advertisement region width and the advertisement region height are based on the first advertisement.

13. The interactive advertisement device of claim 1, wherein the webpage has a webpage width and a webpage height, the content region has a content region width and a content region height, and the advertisement region width and the advertisement region height are based on the webpage width, the webpage height, the content region width, and the content region height.

14. A method for displaying interactive advertising, comprising:

displaying a webpage using an advertising display device, where the webpage contains a content region, an advertisement region and the advertisement region includes an advertisement region width and an advertisement region height;

moving the content region in response to a received request to move the content region using the advertising display device, where the advertisement region remains in a fixed position and the content region moves relative to the advertisement region;

displaying a first advertisement in the advertisement region using the advertising display device, where the first advertisement comprises a set of media assets including one or more engagement warnings;

selecting an engagement warning from the one or more engagement warnings based on the advertisement region width and advertisement region height using the advertising display device;

displaying the selected engagement warning in response to a first interaction with the first advertisement using the advertising display device, where the engagement warning indicates that further interaction with the first advertisement will cause an action by the first advertisement; and

performing the action using the advertising display device in response to further interaction with the first advertisement.

15. The method of claim 14, further comprising determining the position of the advertising region using a set of user information and the interactive advertisement display device.

16. The method of claim 14, further comprising determining the position of the advertising region using a webpage position rate of interaction and the interactive advertisement display device.

17. The method of claim 14, further comprising determining the advertisement region width using the webpage width and the interactive advertisement display device.

18. The method of claim 14, further comprising determining the fixed position of the advertising region using webpage information collected from the webpage and the interactive advertisement display device.

19. The method of claim 18, further comprising determining if the webpage includes a toolbar having a toolbar location using the interactive advertisement display device.

20. The method of claim 14, further comprising determining the advertisement region width and advertisement region height using the first advertisement and the interactive advertisement display device.

21. The method of claim 14, further comprising determining the advertisement region width and advertisement region height using the webpage width, webpage height, content region width, content region height, and the interactive advertisement display device.

22. The method of claim 14, further comprising flowing an engagement device around the fixed position of the advertisement region as the content region moves using the interactive advertisement display device, where the media assets include the engagement device.

23. The method of claim 14, further comprising flowing an engagement device behind the fixed position of the advertisement region as the content region moves using the interactive display device, where the media assets include the engagement device.