System and Method for Hyper Local Advertisements in a Mobile Communication Network

• US 20130144717A1
• Filed: 12/05/2011
• Published: 06/06/2013
• Est. Priority Date: 12/05/2011
• Status: Active Grant

• Current Assignee: Thryv, Inc. (Mudrick Capital Management LP)
• Original Assignee: YellowPages.com LLC (Mudrick Capital Management LP)
• Inventors: Williams, David Lothele, Chandran, Rohan Koduvayur Krishnan, Chong, Kelvin Voon-Kit, Mandyam, Srinivas A., Vedati, Krishna, Kurtz, David, Daswani, Susheel
• Granted Patent: US 9,390,433 B2
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: H04W 4/02 Services making use of location information

Abstract

Systems and methods are provided to transmit advertisements to users of mobile communications networks based, at least in part, on such users'"'"' real-time geospatial location and known interests. Advertisers transmit advertisements, such as directory listings, coupons, offers and promotions to a mobile advertising service. Each advertisement is associated with at least one geospatial location and at least one category. Users of mobile communication networks submit queries, via their mobile devices, to the mobile adverting service for advertisements relevant to the users'"'"' current geospatial location and interests. Advertisements meeting query criteria are selected and transmitted to the users'"'"' mobile devices.

Claims

1. A method comprising:

receiving, over a network, a plurality of advertisements from a plurality of entities, each respective advertisement of the plurality of advertisements comprising respective advertisement details, a respective advertisement location and a respective advertisement category;

receiving, over the network, from a mobile device associated with a user, a local advertisement query, wherein the query comprises an identification of the user;

determining, by a computing device, a device geospatial location for the mobile device;

selecting, by the computing device, one advertisement of the plurality of advertisements, wherein the respective advertisement location of the one advertisement of the plurality of advertisements relates to the device geospatial location and the respective advertisement category of the one advertisement of the plurality of advertisements relates to at least one category of interest to the user; and

transmitting, over the network, to the mobile device, the respective advertisement details of the one advertisement of the plurality of advertisements.

2. The method of claim 1, wherein the respective advertisement location of the one advertisement of the plurality of advertisements relates to the device geospatial location where the respective advertisement location of the one advertisement of the plurality of advertisements is at a distance from the device geospatial location less than an threshold distance.

3. The method of claim 2, wherein the local advertisement query additionally comprises the threshold distance.

5. The method of claim 1, wherein the respective advertisement location of the one advertisement of the plurality of advertisements relates to the device geospatial location where the respective advertisement location of the one advertisement of the plurality of advertisements falls within a bounded a bounded geospatial area in which the mobile device is located.

7. The method of claim 2, wherein the local advertisement query additionally comprises the at least one category of interest to the user.

8. The method of claim 1, wherein the at least one category of interest to the user comprises a list of categories associated with the user.

9. The method of claim 1, wherein the at least one category of interest to the user comprises a list of categories associated with the user and a context of the user.

10. The method of claim 9, wherein the context of the user comprises at least one context attribute selected from the list:

the user'"'"'s geospatial location, a date, a days of the week, a time of day and a social context.

11. The method of claim 1, wherein the respective advertising details of the one advertisement of the plurality of advertisements comprise respective temporal criteria that define when the one advertisement of the plurality of advertisements is active, wherein if a current date and time associated with the mobile device does not match the respective temporal criteria of the one advertisement, the one advertisement is not selected and is not transmitted to the mobile device.

12. The method of claim 1, wherein the respective temporal criteria of the one advertisement of the plurality of advertisements is selected from the list:

a date, a time, a date and time, a day of the week, a range of dates, a range of times, a range of dates and times and a range of days of the week.

13. The method of claim 1, additionally comprising:

storing, by the computing device, the plurality of advertisements on at least one adverting database, such that each respective advertisement of the plurality of advertisements is stored in association with a respective one entity of the plurality of entities from which the respective advertisement was received.

14. The method of claim 1, wherein at least two advertisements of the plurality of advertisements are selected, the method additionally comprising:

ordering, by the computing device, the at least two advertisements of the plurality of advertisements into an order, such that the respective advertisement details of the at least two advertisements of the plurality of advertisements are transmitted to the mobile device in the order of the at least two advertisements;

15. The method of claim 12, wherein each of the at least two advertisements of the plurality of advertisements is ordered based on a respective distance between the respective advertisement location for the respective advertisement and the geospatial location of the mobile device.

16. The method of claim 12, wherein each of the at least two advertisements of the plurality of advertisements is ordered based on a respective relationship of the respective advertisement category of the respective advertisement and a list of categories associated with the user.

17. The method of claim 1, wherein the local advertisement query is not received from the mobile device, the method additionally comprising:

detecting, by the computing device, an event relating to the mobile device; and

in response to detecting the event relating to the mobile device, generating, by the computing device, the local advertisement query.

18. The method of claim 17, wherein the event relating to the mobile device is selected from the list:

a lapse of time, a change in the geospatial location the mobile device and an access of a mobile application by the mobile device.

4. The method of claim 4, wherein the threshold distance is a predetermined default distance.

6. The method of claim 4, wherein the bounded geospatial area is of a type selected from the list:

a neighborhood, a city and a state.

19. A non-transitory computer-readable storage medium storing computer-readable instructions, which when executed, cause a system to perform:

receiving, over a network, a plurality of advertisements from a plurality of entities, each respective advertisement of the plurality of advertisements comprising respective advertisement details, a respective advertisement location and a respective advertisement category;

receiving, over the network, from a mobile device associated with a user, a local advertisement query, wherein the query comprises an identification of the user;

determining a device geospatial location for the mobile device;

selecting one advertisement of the plurality of advertisements, wherein the respective advertisement location of the one advertisement of the plurality of advertisements relates to the device geospatial location and the respective advertisement category of the one advertisement of the plurality of advertisements relates to at least one category of interest to the user; and

transmitting, to the mobile device, the respective advertisement details of the one advertisement of the plurality of advertisements.

20. A computer system comprising:

a memory; and

at least one processor coupled to the memory to;

receive, over a network, a plurality of advertisements from a plurality of entities, each respective advertisement of the plurality of advertisements comprising respective advertisement details, a respective advertisement location and a respective advertisement category;

receive, over the network, from a mobile device associated with a user, a local advertisement query, wherein the query comprises an identification of the user;

determine a device geospatial location for the mobile device;

select one advertisement of the plurality of advertisements, wherein the respective advertisement location of the one advertisement of the plurality of advertisements relates to the device geospatial location and the respective advertisement category of the one advertisement of the plurality of advertisements relates to at least one category of interest to the user; and

transmit, to the mobile device, the respective advertisement details of the one advertisement of the plurality of advertisements.