System and Method for Hyper Local Advertisements in a Mobile Communication Network
First Claim
1. A method comprising:
- receiving, over a network, a plurality of advertisements from a plurality of entities, each respective advertisement of the plurality of advertisements comprising respective advertisement details, a respective advertisement location and a respective advertisement category;
receiving, over the network, from a mobile device associated with a user, a local advertisement query, wherein the query comprises an identification of the user;
determining, by a computing device, a device geospatial location for the mobile device;
selecting, by the computing device, one advertisement of the plurality of advertisements, wherein the respective advertisement location of the one advertisement of the plurality of advertisements relates to the device geospatial location and the respective advertisement category of the one advertisement of the plurality of advertisements relates to at least one category of interest to the user; and
transmitting, over the network, to the mobile device, the respective advertisement details of the one advertisement of the plurality of advertisements.
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Abstract
Systems and methods are provided to transmit advertisements to users of mobile communications networks based, at least in part, on such users'"'"' real-time geospatial location and known interests. Advertisers transmit advertisements, such as directory listings, coupons, offers and promotions to a mobile advertising service. Each advertisement is associated with at least one geospatial location and at least one category. Users of mobile communication networks submit queries, via their mobile devices, to the mobile adverting service for advertisements relevant to the users'"'"' current geospatial location and interests. Advertisements meeting query criteria are selected and transmitted to the users'"'"' mobile devices.
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Citations
20 Claims
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1. A method comprising:
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receiving, over a network, a plurality of advertisements from a plurality of entities, each respective advertisement of the plurality of advertisements comprising respective advertisement details, a respective advertisement location and a respective advertisement category; receiving, over the network, from a mobile device associated with a user, a local advertisement query, wherein the query comprises an identification of the user; determining, by a computing device, a device geospatial location for the mobile device; selecting, by the computing device, one advertisement of the plurality of advertisements, wherein the respective advertisement location of the one advertisement of the plurality of advertisements relates to the device geospatial location and the respective advertisement category of the one advertisement of the plurality of advertisements relates to at least one category of interest to the user; and transmitting, over the network, to the mobile device, the respective advertisement details of the one advertisement of the plurality of advertisements. - View Dependent Claims (2, 3, 5, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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- 4. The method of claim 4, wherein the threshold distance is a predetermined default distance.
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19. A non-transitory computer-readable storage medium storing computer-readable instructions, which when executed, cause a system to perform:
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receiving, over a network, a plurality of advertisements from a plurality of entities, each respective advertisement of the plurality of advertisements comprising respective advertisement details, a respective advertisement location and a respective advertisement category; receiving, over the network, from a mobile device associated with a user, a local advertisement query, wherein the query comprises an identification of the user; determining a device geospatial location for the mobile device; selecting one advertisement of the plurality of advertisements, wherein the respective advertisement location of the one advertisement of the plurality of advertisements relates to the device geospatial location and the respective advertisement category of the one advertisement of the plurality of advertisements relates to at least one category of interest to the user; and transmitting, to the mobile device, the respective advertisement details of the one advertisement of the plurality of advertisements.
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20. A computer system comprising:
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a memory; and at least one processor coupled to the memory to; receive, over a network, a plurality of advertisements from a plurality of entities, each respective advertisement of the plurality of advertisements comprising respective advertisement details, a respective advertisement location and a respective advertisement category; receive, over the network, from a mobile device associated with a user, a local advertisement query, wherein the query comprises an identification of the user; determine a device geospatial location for the mobile device; select one advertisement of the plurality of advertisements, wherein the respective advertisement location of the one advertisement of the plurality of advertisements relates to the device geospatial location and the respective advertisement category of the one advertisement of the plurality of advertisements relates to at least one category of interest to the user; and transmit, to the mobile device, the respective advertisement details of the one advertisement of the plurality of advertisements.
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Specification