Dynamic Presentation of Targeted Information in a Mixed Media Reality Recognition System
First Claim
1. A computer-implemented method for retrieving and generating targeted information, the method comprising:
- receiving an input image from a user device;
performing, with one or more processors, a visual search using the input image to produce recognized text;
receiving a history of produced recognized text from previous visual searches by a user of the user device;
generating, with the one or more computers, a list of relevant topics based on the recognized text and the history of produced recognized text;
receiving targeted information;
generating a list of relevant information based on the recognized text and the targeted information;
generating a final list of targeted information by comparing the list of relevant topics to the list of relevant information.
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Abstract
A context-aware targeted information delivery system comprises a mobile device, an MMR matching unit, a plurality of databases for user profiles, user context and advertising information, a plurality of comparison engines and a plurality of weight adjusters. The mobile device is coupled to deliver an image patch to the MMR matching unit which in turn performs recognition to produce recognize text. The recognized text is provided to a first and second comparison engines to produce relevant topics and relevant ads. The relevant topics and relevant ads are adjusted with information from a user context database including information such as location, date, time, and other information from a user profile. The third comparison engine compares the relevant topics and relevant ads to produce a set of final ads that are most related to the topics of interest for the user and delivered for display on to the mobile device.
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Citations
1 Claim
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1. A computer-implemented method for retrieving and generating targeted information, the method comprising:
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receiving an input image from a user device; performing, with one or more processors, a visual search using the input image to produce recognized text; receiving a history of produced recognized text from previous visual searches by a user of the user device; generating, with the one or more computers, a list of relevant topics based on the recognized text and the history of produced recognized text; receiving targeted information; generating a list of relevant information based on the recognized text and the targeted information; generating a final list of targeted information by comparing the list of relevant topics to the list of relevant information.
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Specification