CONSUMER MARKER OPTIMIZED FOR MOBILE MEDIUM
First Claim
1. A computer implemented method comprising:
- receiving by a user terminal, an item of invitational content including an initial view and a subsequent view, the item of invitational content being accompanied by metadata, the metadata being descriptive of a feature(s) associated with the subsequent view in the item of invitational content; and
presenting a marker(s), when it is appropriate within a current operating condition of the user terminal, along with the initial view of the invitational content that graphically indicates the feature(s) described in the metadata associated with the subsequent view in the item of invitational content.
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Accused Products
Abstract
Disclosed are systems, methods, and non-transitory computer-readable storage media for providing a marker with an item of invitational content. A marker provided with an initial view of invitational content communicates features associated with a subsequent view, including the specifications or content of the invitational content, user terminal, or content provider. The marker is determined from input gathered from numerous data sources and according to a set of rules specifying what features and where and how the features are communicated. The rules can dictate that certain variants be selected based on gathered input concerning the user terminal or a user profile. The marker can be determined and changed based on real time status changes of the user terminal. A marker can receive input from the user which can be used to select a variant or change a setting. Marker data is stored and used to create reports and optimize future campaigns.
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Citations
36 Claims
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1. A computer implemented method comprising:
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receiving by a user terminal, an item of invitational content including an initial view and a subsequent view, the item of invitational content being accompanied by metadata, the metadata being descriptive of a feature(s) associated with the subsequent view in the item of invitational content; and presenting a marker(s), when it is appropriate within a current operating condition of the user terminal, along with the initial view of the invitational content that graphically indicates the feature(s) described in the metadata associated with the subsequent view in the item of invitational content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A system comprising:
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a processor; a first module configured to control the processor to receive, by a user terminal, an item of invitational content including an initial view and a subsequent view, the item of invitational content being accompanied by metadata, the metadata being descriptive of a feature(s) associated with the subsequent view in the item of invitational content; and a second module configure to control the processor to present a marker(s), when it is appropriate within a current operating condition of the user terminal, along with the initial view of the invitational content that graphically indicates the feature(s) described in the metadata associated with the subsequent view in the item of invitational content. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
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25. A non-transitory computer-readable storage medium storing instruction which, when executed by a computing device, cause the computing device to perform the steps of:
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receiving by a user terminal, an item of invitational content including an initial view and a subsequent view, the item of invitational content being accompanied by metadata, the metadata being descriptive of a feature(s) associated with the subsequent view in the item of invitational content; and presenting a marker(s), when it is appropriate within a current operating condition of the user terminal, along with the initial view of the invitational content that graphically indicates the feature(s) described in the metadata associated with the subsequent view in the item of invitational content. - View Dependent Claims (26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36)
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Specification