SELECTIVELY PRESENTING ADVERTISEMENTS TO A CUSTOMER OF A SERVICE BASED ON A PLACE MOVEMENT PATTERN PROFILE
First Claim
1. A method of delivering advertisements, comprising:
- determining, for a given customer, advertisement campaign rules for presentation of advertisements for at least one service of a given vendor to which the given customer subscribes based upon a place movement pattern profile of the given customer, wherein the place movement pattern profile includes a list of places that the given customer has habitually visited within a threshold period of time of each other, the list of places including at least one competitor of the given vendor;
detecting that the given customer is engaged in a given visit to the list of places in a manner consistent with the place movement pattern profile; and
delivering advertisements to the given customer on behalf of the given vendor based upon the advertisement campaign rules in response to the detection.
1 Assignment
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Accused Products
Abstract
In an embodiment, a first communications device monitors movement of a customer that subscribes to a service of a vendor, determines, based on the monitoring, a list of places that are habitually visited by the customer within a threshold period of time of each other, and generates a place movement pattern profile (PMPP). In another embodiment, a second communications device determines advertisement campaign rules for presentation of advertisements for the service based on the PMPP, detects that the customer is engaged in a visit to the list of places in a manner consistent with the PMPP, and delivers advertisements to the customer on behalf of the vendor based upon the advertisement campaign rules in response to the detection. The first and second communications devices can be the same or different, and can each correspond to a server or a mobile device operated by the customer.
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Citations
46 Claims
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1. A method of delivering advertisements, comprising:
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determining, for a given customer, advertisement campaign rules for presentation of advertisements for at least one service of a given vendor to which the given customer subscribes based upon a place movement pattern profile of the given customer, wherein the place movement pattern profile includes a list of places that the given customer has habitually visited within a threshold period of time of each other, the list of places including at least one competitor of the given vendor; detecting that the given customer is engaged in a given visit to the list of places in a manner consistent with the place movement pattern profile; and delivering advertisements to the given customer on behalf of the given vendor based upon the advertisement campaign rules in response to the detection. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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27. A method of delivering advertisements, comprising:
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monitoring movement of a given customer that subscribes to at least one service of a given vendor; determining, based on the monitoring, a list of places that are habitually visited by the given customer within a threshold period of time of each other, the list of places including at least one competitor of the given vendor; and generating a place movement pattern profile based on the list of places. - View Dependent Claims (28, 29, 30, 31, 32, 33, 34)
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35. A communications device configured to deliver advertisements, comprising:
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means for determining, for a given customer, advertisement campaign rules for presentation of advertisements for at least one service of a given vendor to which the given customer subscribes based upon a place movement pattern profile of the given customer, wherein the place movement pattern profile includes a list of places that the given customer has habitually visited within a threshold period of time of each other, the list of places including at least one competitor of the given vendor; means for detecting that the given customer is engaged in a given visit to the list of places in a manner consistent with the place movement pattern profile; and means for delivering advertisements to the given customer on behalf of the given vendor based upon the advertisement campaign rules in response to the detection. - View Dependent Claims (36)
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37. A communications device configured to deliver advertisements, comprising:
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means for monitoring movement of a given customer that subscribes to at least one service of a given vendor; means for determining, based on the monitoring, a list of places that are habitually visited by the given customer within a threshold period of time of each other, the list of places including at least one competitor of the given vendor; and means for generating a place movement pattern profile based on the list of places. - View Dependent Claims (38)
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39. A communications device configured to deliver advertisements, comprising:
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logic configured to determine, for a given customer, advertisement campaign rules for presentation of advertisements for at least one service of a given vendor to which the given customer subscribes based upon a place movement pattern profile of the given customer, wherein the place movement pattern profile includes a list of places that the given customer has habitually visited within a threshold period of time of each other, the list of places including at least one competitor of the given vendor; logic configured to detect that the given customer is engaged in a given visit to the list of places in a manner consistent with the place movement pattern profile; and logic configured to deliver advertisements to the given customer on behalf of the given vendor based upon the advertisement campaign rules in response to the detection. - View Dependent Claims (40)
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41. A communications device configured to deliver advertisements, comprising:
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logic configured to monitor movement of a given customer that subscribes to at least one service of a given vendor; logic configured to determine, based on the monitoring, a list of places that are habitually visited by the given customer within a threshold period of time of each other, the list of places including at least one competitor of the given vendor; and logic configured to generate a place movement pattern profile based on the list of places. - View Dependent Claims (42)
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43. A non-transitory computer-readable medium containing instructions stored thereon, which, when executed by a communications device configured to deliver advertisements, causes the communications device to perform operations, the instructions comprising:
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at least one instruction for causing the communications device to determine, for a given customer, advertisement campaign rules for presentation of advertisements for at least one service of a given vendor to which the given customer subscribes based upon a place movement pattern profile of the given customer, wherein the place movement pattern profile includes a list of places that the given customer has habitually visited within a threshold period of time of each other, the list of places including at least one competitor of the given vendor; at least one instruction for causing the communications device to detect that the given customer is engaged in a given visit to the list of places in a manner consistent with the place movement pattern profile; and at least one instruction for causing the communications device to deliver advertisements to the given customer on behalf of the given vendor based upon the advertisement campaign rules in response to the detection. - View Dependent Claims (44)
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45. A non-transitory computer-readable medium containing instructions stored thereon, which, when executed by a communications device configured to deliver advertisements, causes the communications device to perform operations, the instructions comprising:
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at least one instruction for causing the communications device to monitor movement of a given customer that subscribes to at least one service of a given vendor; at least one instruction for causing the communications device to determine, based on the monitoring, a list of places that are habitually visited by the given customer within a threshold period of time of each other, the list of places including at least one competitor of the given vendor; and at least one instruction for causing the communications device to generate a place movement pattern profile based on the list of places. - View Dependent Claims (46)
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Specification