METHODS AND SYSTEMS FOR TRANSFORMING MARKETING CAMPAIGN DESIGNS USING DOMAIN ONTOLOGIES
First Claim
1. A computer-implemented method comprising:
- receiving a model flattened domain ontology, wherein the model flattened domain ontology comprises information associated with one or more concepts;
creating a vocabulary based on the model flattened domain ontology; and
creating, using one or more processors, one or more CMS content types based on the one or more concepts in the model flattened domain ontology.
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Abstract
Methods, systems, and computer-readable media for transforming marketing campaign designs into a format capable of importation into a content management system using domain ontologies. A computing device can receive a model flattened domain ontology and can create a vocabulary and content types for a CMS. Additionally, the computing device can receive a model-based marketing campaign design. Using the model-based marketing campaign design, the computing device can create an instance of a domain ontology and can transform the domain ontology into a flattened domain ontology using the model flattened domain ontology. The flattened domain ontology can be used to create instances of the content types in the CMS, and the CMS can facilitate the production, storage, and access of documents formatted to present the information from the model-based marketing campaign design in a user-friendly format.
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Citations
20 Claims
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1. A computer-implemented method comprising:
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receiving a model flattened domain ontology, wherein the model flattened domain ontology comprises information associated with one or more concepts; creating a vocabulary based on the model flattened domain ontology; and creating, using one or more processors, one or more CMS content types based on the one or more concepts in the model flattened domain ontology. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system comprising:
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a processing system comprising one or more processors; and a memory system comprising one or more computer-readable media, wherein the computer-readable media contains instructions stored thereon that, if executed by the processing system, cause the system to perform operations comprising; receiving a model flattened domain ontology, wherein the model flattened domain ontology comprises information associated with one or more concepts; creating a vocabulary based on the model flattened domain ontology; creating one or more CMS content types based on the one or more concepts in the model flattened domain ontology. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A system comprising:
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a processing system comprising one or more processors; a network connection, where in the processing system can communicate with a server via the network connection; and a memory system comprising one or more computer-readable media, wherein the computer-readable media contains instructions stored thereon that, if executed by the processing system, cause the system to perform operations comprising; transferring a model flattened domain ontology to the server via the network connection, wherein; the model flattened domain ontology comprises infouuation associated with one or more concepts; and the server is configured to; create a vocabulary based on the model flattened domain ontology; and create one or more CMS content types based on the one or more concepts in the model flattened domain ontology. - View Dependent Claims (18, 19, 20)
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Specification