PRECISE TARGETED PROMOTIONAL OFFERS
First Claim
Patent Images
1. A method at a deal service, comprising:
- receiving a request from a merchant to distribute an at least partially preconfigured promotional offer maintained at the deal service immediately after the request is received, the at least partially preconfigured promotional offer indicating an item offered by the merchant;
selecting a user set to receive the at least partially preconfigured promotional offer;
providing the at least partially preconfigured promotional offer to at least one user of the selected user set; and
confirming the provided offer with one or more users of the selected user set that accepted the provided offer.
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Abstract
Techniques for facilitating targeted discounts are described. A request to distribute a promotional offer is received from a merchant. The promotional offer may be at least partially preconfigured, is maintained at the deal service, and may indicate an item (e.g., a product and/or service) offered by the merchant. The promotional offer is distributed immediately after the request is received. The user set to receive the promotional offer is determined. The promotional offer is provided to at least one user in the user set. The promotional offer is confirmed with the users that accepted the promotional offer.
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Citations
20 Claims
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1. A method at a deal service, comprising:
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receiving a request from a merchant to distribute an at least partially preconfigured promotional offer maintained at the deal service immediately after the request is received, the at least partially preconfigured promotional offer indicating an item offered by the merchant; selecting a user set to receive the at least partially preconfigured promotional offer; providing the at least partially preconfigured promotional offer to at least one user of the selected user set; and confirming the provided offer with one or more users of the selected user set that accepted the provided offer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method at a deal service, comprising:
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receiving a request from a merchant to distribute an at least partially preconfigured promotional offer maintained at the deal service; selecting at least one passerby user and at least one repeat user to be included in a user set to receive the at least partially preconfigured promotional offer; configuring the at least partially preconfigured promotional offer to offer the at least one passerby user a first discount and to offer the at least one repeat user a second discount that is different from the first discount; providing the at least partially preconfigured promotional offer to at least one user of the selected user set; confirming the provided offer with one or more users of the selected user set that accepted the provided offer; and stopping the provided offer according to pre-determined criteria. - View Dependent Claims (10, 11, 12, 13, 14, 15)
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16. A targeted discounting system comprising:
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a database configured to store merchant information, consumer information, and offer information including an at least partially preconfigured promotional offer; a merchant offer interface configured to receive a request from a merchant to distribute the at least partially preconfigured promotional offer immediately after the request is received, the at least partially preconfigured promotional offer indicating an item offered by the merchant; a consumer interface configured to provide promotional offers to consumers and receiving acceptance of the promotional offers from the consumers; and a deal matcher module in communication with the consumer interface, database, and merchant offer interface, the deal matcher module configured to; access the at least partially preconfigured promotional offer in the database in response to the merchant offer interface having received the request; select at least one consumer based at least on the consumer information stored in the database, provide the at least partially preconfigured promotional offer to the at least one selected consumer through the consumer interface, and confirm the promotional offer with one or more consumers that accepted the provided offer. - View Dependent Claims (17, 18, 19, 20)
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Specification