PRECISE TARGETED PROMOTIONAL OFFERS

• US 20140164094A1
• Filed: 12/06/2012
• Published: 06/12/2014
• Est. Priority Date: 12/06/2012
• Status: Abandoned Application

• Current Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Bhatia, Tarun
• Application Number:
  US13/707,129
• Publication Number:
  US 20140164094A1
• Time in Patent Office: Days
• US Class Current: 705/14.41
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

Techniques for facilitating targeted discounts are described. A request to distribute a promotional offer is received from a merchant. The promotional offer may be at least partially preconfigured, is maintained at the deal service, and may indicate an item (e.g., a product and/or service) offered by the merchant. The promotional offer is distributed immediately after the request is received. The user set to receive the promotional offer is determined. The promotional offer is provided to at least one user in the user set. The promotional offer is confirmed with the users that accepted the promotional offer.

Claims

1. A method at a deal service, comprising:

receiving a request from a merchant to distribute an at least partially preconfigured promotional offer maintained at the deal service immediately after the request is received, the at least partially preconfigured promotional offer indicating an item offered by the merchant;

selecting a user set to receive the at least partially preconfigured promotional offer;

providing the at least partially preconfigured promotional offer to at least one user of the selected user set; and

confirming the provided offer with one or more users of the selected user set that accepted the provided offer.

2. The method of claim 1, further comprising:

filling in at least one field of the at least partially preconfigured promotional offer with data received in the request.

3. The method of claim 2, further comprising:

filling in at least one field of the at least partially preconfigured promotional offer with data provided by the deal service.

4. The method of claim 1, wherein the at least partially preconfigured promotional offer is fully preconfigured.

5. The method of claim 1, further comprising:

stopping the provided offer according to criteria included in the at least partially preconfigured promotional offer.

6. The method of claim 1, further comprising:

tracking information associated with the provided offer;

analyzing the tracked information and further tracked information associated with further provided offers; and

identifying trends of successful promotional offers.

7. The method of claim 1, wherein the at least partially preconfigured promotional offer recurs on a repeating schedule.

8. The method of claim 1, wherein the at least partially preconfigured promotional offer is increased or decreased at a predetermined rate.

9. A method at a deal service, comprising:

receiving a request from a merchant to distribute an at least partially preconfigured promotional offer maintained at the deal service;

selecting at least one passerby user and at least one repeat user to be included in a user set to receive the at least partially preconfigured promotional offer;

configuring the at least partially preconfigured promotional offer to offer the at least one passerby user a first discount and to offer the at least one repeat user a second discount that is different from the first discount;

providing the at least partially preconfigured promotional offer to at least one user of the selected user set;

confirming the provided offer with one or more users of the selected user set that accepted the provided offer; and

stopping the provided offer according to pre-determined criteria.

10. The method of claim 9, wherein said selecting at least one passerby user and at least one repeat user comprises:

determining whether a current geographical location of a consumer is within a geographical area associated with the merchant;

determining whether the consumer has previously been a customer of the merchant; and

determining whether a stored consumer location is within the geographical area associated with the merchant.

11. The method of claim 10, wherein said selecting at least one passerby user and at least one repeat user further comprises:

indicating that the consumer is a passerby user if the current geographical location of the consumer is within the geographical area associated with the merchant, the consumer has not previously been a customer of the merchant, and the stored consumer location is not within the geographical area associated with the merchant.

12. The method of claim 9, wherein said selecting at least one passerby user and at least one repeat user further comprises:

indicating that the consumer is a repeat user if the consumer has previously been a customer of the merchant

13. The method of claim 9, wherein the first discount is greater than second discount.

14. The method of claim 9, wherein said configuring the at least partially preconfigured promotional offer comprises:

offering the at least one passerby user a first discount during a first time period;

offering the at least one passerby user a second tiered discount during a second time period;

offering the at least one repeat user a third tiered discount during the first time period; and

offering the at least one repeat user a fourth tiered discount during the second time period.

15. The method of claim 9, further comprising:

tracking information associate with the provided offer;

analyzing the tracked information and further tracked information associated with further provided offers;

identifying trends of successful promotional offers; and

identifying characteristics of one or more users of the selected user set that accepted the provided offer.

16. A targeted discounting system comprising:

a database configured to store merchant information, consumer information, and offer information including an at least partially preconfigured promotional offer;

a merchant offer interface configured to receive a request from a merchant to distribute the at least partially preconfigured promotional offer immediately after the request is received, the at least partially preconfigured promotional offer indicating an item offered by the merchant;

a consumer interface configured to provide promotional offers to consumers and receiving acceptance of the promotional offers from the consumers; and

a deal matcher module in communication with the consumer interface, database, and merchant offer interface, the deal matcher module configured to;

access the at least partially preconfigured promotional offer in the database in response to the merchant offer interface having received the request;

select at least one consumer based at least on the consumer information stored in the database,

provide the at least partially preconfigured promotional offer to the at least one selected consumer through the consumer interface, and

confirm the promotional offer with one or more consumers that accepted the provided offer.

17. The targeted discounting system of claim 16, further comprising:

a merchant registration interface configured to enable merchants to register with the targeted discounting system.

18. The targeted discounting system of claim 16, further comprising:

a consumer registration interface configured to enable consumers to register with the targeted discounting system.

19. The targeted discounting system of claim 16, wherein the deal matcher module comprises:

a deal tracker configured to track information associated with the provided offer; and

a deal analyzer configured to analyze the tracked information and further tracked information associated with further provided offers.

20. The targeted discounting system of claim 16, wherein the deal matcher module comprises:

a deal tracker configured to track the acceptance of the provided promotional offer by the selected consumers; and

a deal analyzer configured to analyze the characteristics of consumers using the acceptance of the provided promotional offers.