PHYSICAL CONTEXT AND COOKIES
First Claim
Patent Images
1. A method practiced by a user'"'"'s computing apparatus, comprising the acts:
- sensing information about a user'"'"'s physical—
as opposed to computational—
environment;
transmitting the sensed information, or data derived therefrom, to a remote service, and also transmitting identifier data associated with the user;
in connection with a subsequent transaction, transmitting said identifier data associated with the user; and
as part of said subsequent transaction, receiving information for rendering by the user'"'"'s computing apparatus;
wherein the information received for rendering is customized based on the information sensed about the user'"'"'s earlier physical environment.
1 Assignment
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Accused Products
Abstract
Users'"'"' browsing histories and other online activities are commonly tracked using cookies, and employed to customize users'"'"' web experiences. In accordance with certain aspects of the present technology, microphones, cameras, and other sensors of portable computing apparatuses are employed to gather information about users'"'"' offline experiences. This information can be used—alone, or in conjunction with traditional cookie data—to enable systems to adapt their behaviors based on a fuller view of user'"'"'s circumstances. A great variety of other features and arrangements are also detailed.
33 Citations
54 Claims
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1. A method practiced by a user'"'"'s computing apparatus, comprising the acts:
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sensing information about a user'"'"'s physical—
as opposed to computational—
environment;transmitting the sensed information, or data derived therefrom, to a remote service, and also transmitting identifier data associated with the user; in connection with a subsequent transaction, transmitting said identifier data associated with the user; and as part of said subsequent transaction, receiving information for rendering by the user'"'"'s computing apparatus; wherein the information received for rendering is customized based on the information sensed about the user'"'"'s earlier physical environment. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method practiced by a system remote from a user'"'"'s computing device, comprising the acts:
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receiving data about the user'"'"'s physical—
as opposed to computational—
environment;storing the received data about the user'"'"'s physical environment in association with identifier information for the user; in connection with a subsequent transaction, receiving identifier information for the user; and tailoring information to be sent to the user device based on the stored data about the user'"'"'s earlier physical environment. - View Dependent Claims (11, 12)
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13. A method comprising the acts:
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in connection with a first transaction, determining context information about a user'"'"'s environment, and transmitting the context information, or data based thereon, to a remote service, for storage in association with user identifier information identifying the user or a user'"'"'s computing device; in connection with a subsequent transaction, transmitting user identifier data from a user apparatus; and as part of said subsequent transaction, receiving information at the user apparatus that depends, in part, on the earlier-sensed context information. - View Dependent Claims (14, 15, 16, 17)
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18. A method comprising:
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in connection with a first transaction, sensing content using a microphone or camera in a user'"'"'s computing device; deriving identification information from the sensed content, the derived identification information being indicative of the content being presented to the user; providing the derived identification information to a remote computer, and also providing identification data associated with the user to said processor; in connection with a subsequent transaction in which the user'"'"'s computing device requests delivery of data for rendering by the user'"'"'s computing device, transmitting the identification information from the user'"'"'s computing device; and as part of said subsequent transaction, receiving the requested data together with advertising; wherein the advertising depends, in part, on the content earlier presented to the user. - View Dependent Claims (19, 20)
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21. A method comprising:
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at a first time, receiving information corresponding to audio or visual content sensed from a user'"'"'s physical environment; and at a subsequent time, identifying advertising for presentation to the user, based at least in part on said identified information. - View Dependent Claims (22, 23, 24, 25, 26)
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27. -49. (canceled)
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50. A method comprising:
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at a first time, from an apparatus worn on a wrist of a user, receiving sensor information; storing data related to said sensor information in a data structure remote from the user, in association with cookie data that serves as an identifier of the user; and at a second time, accessing the stored data by reference to the cookie data, and using the accessed stored data in identifying information to present to the user. - View Dependent Claims (51, 52, 53, 54)
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Specification