PHYSICAL CONTEXT AND COOKIES

• US 20140164111A1
• Filed: 12/06/2013
• Published: 06/12/2014
• Est. Priority Date: 12/07/2012
• Status: Abandoned Application

• Current Assignee: Digimarc Corporation
• Original Assignee: Digimarc Corporation
• Inventors: Rodriguez, Tony F., Petrie, Mark J.
• Application Number:
  US14/098,971
• Publication Number:
  US 20140164111A1
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history

Abstract

Users'"'"' browsing histories and other online activities are commonly tracked using cookies, and employed to customize users'"'"' web experiences. In accordance with certain aspects of the present technology, microphones, cameras, and other sensors of portable computing apparatuses are employed to gather information about users'"'"' offline experiences. This information can be used—alone, or in conjunction with traditional cookie data—to enable systems to adapt their behaviors based on a fuller view of user'"'"'s circumstances. A great variety of other features and arrangements are also detailed.

Claims

1. A method practiced by a user'"'"'s computing apparatus, comprising the acts:

sensing information about a user'"'"'s physical—

as opposed to computational—

environment;

transmitting the sensed information, or data derived therefrom, to a remote service, and also transmitting identifier data associated with the user;

in connection with a subsequent transaction, transmitting said identifier data associated with the user; and

as part of said subsequent transaction, receiving information for rendering by the user'"'"'s computing apparatus;

wherein the information received for rendering is customized based on the information sensed about the user'"'"'s earlier physical environment.

2. The method of claim 1 wherein the subsequent transaction occurs more than an hour after said sensing.

3. The method of claim 1 wherein the sensing employs a sensor component in the computing apparatus.

4. The method of claim 3 in which the sensor component comprises a headworn camera.

5. The method of claim 1 that includes hashing the sensed information, and transmitting the hashed information to said remote service.

6. The method of claim 1 in which the transmitting is performed in responsive to a request by a web site with which the user'"'"'s computing apparatus is in communication.

7. The method of claim 1 that includes discerning a social relationship between the user and another individual based, in part, on said transmitted sensed information, wherein the information received for rendering is customized based on said discerned social relationship.

8. The method of claim 1 wherein:

the physical environment includes at least audio, and the sensing employs a sensor in the user'"'"'s computing apparatus to sense said audio;

the identifier data associated with the user comprises cookie data associated with the user, and corresponds to a cookie file stored in storage of the user'"'"'s computing apparatus;

and the method includes, in connection with the subsequent transaction, transmitting the stored cookie file from the user'"'"'s computing apparatus.

9. The method of claim 1 wherein the information received for rendering has been customized by a remote system based on the information sensed about the user'"'"'s earlier physical environment.

10. A method practiced by a system remote from a user'"'"'s computing device, comprising the acts:

receiving data about the user'"'"'s physical—

as opposed to computational—

environment;

storing the received data about the user'"'"'s physical environment in association with identifier information for the user;

in connection with a subsequent transaction, receiving identifier information for the user; and

tailoring information to be sent to the user device based on the stored data about the user'"'"'s earlier physical environment.

11. The method of claim 10 wherein the subsequent transaction occurs more than an hour after said act of receiving data.

12. The method of claim 10 wherein:

the physical environment includes at least audio, the received data being based on information sensed by a sensor in the user'"'"'s computing device; and

the identifier information comprises cookie information.

13. A method comprising the acts:

in connection with a first transaction, determining context information about a user'"'"'s environment, and transmitting the context information, or data based thereon, to a remote service, for storage in association with user identifier information identifying the user or a user'"'"'s computing device;

in connection with a subsequent transaction, transmitting user identifier data from a user apparatus; and

as part of said subsequent transaction, receiving information at the user apparatus that depends, in part, on the earlier-sensed context information.

14. The method of claim 13 in which the sensed context information is indicative of a first item of entertainment content presented to the user.

15. The method of claim 13 wherein the identifier information comprises cookie information.

16. The method of claim 13 in which the determining comprises determining attribute information about a user'"'"'s environment, said attribute information originating from a consumer electronic device distinct from said computing device.

17. The method of claim 13 in which:

the determining includes sensing audio originating from a consumer electronic device using a microphone in the user'"'"'s computing device, and deriving identification information from the sensed audio, the derived identification information being indicative of a first item of entertainment content presented to the user;

the transmitting of the context information, or data based thereon, further includes transmitting identifier data associated with the user to the remote service, the transmitted cookie data corresponding to a cookie file stored in storage of the user'"'"'s computing device;

the subsequent transaction comprises the user'"'"'s computing device requesting delivery of data for rendering by the user'"'"'s computing device;

the transmitting of the user cookie data from the user apparatus comprises transmitting the stored cookie file from the user'"'"'s computing device; and

the receiving information comprises receiving the requested delivery of data together with advertising, the advertising depending, in part, on the first item of entertainment content earlier presented to the user.

18. A method comprising:

in connection with a first transaction, sensing content using a microphone or camera in a user'"'"'s computing device;

deriving identification information from the sensed content, the derived identification information being indicative of the content being presented to the user;

providing the derived identification information to a remote computer, and also providing identification data associated with the user to said processor;

in connection with a subsequent transaction in which the user'"'"'s computing device requests delivery of data for rendering by the user'"'"'s computing device, transmitting the identification information from the user'"'"'s computing device; and

as part of said subsequent transaction, receiving the requested data together with advertising;

wherein the advertising depends, in part, on the content earlier presented to the user.

19. The method of claim 18 in which the deriving comprises calculating fingerprint data from the sensed content.

20. The method of claim 18 in which the deriving comprises decoding digital watermark data steganographically encoded in the sensed content.

21. A method comprising:

at a first time, receiving information corresponding to audio or visual content sensed from a user'"'"'s physical environment; and

at a subsequent time, identifying advertising for presentation to the user, based at least in part on said identified information.

22. The method of claim 21 in which the receiving further comprises receiving cookie data from a user device;

and in which the method further includes, by reference to the received cookie data, identifying information about audio or visual content sensed from the user'"'"'s environment.

23. The method of claim 21 in which an hour or more separates the first time from the subsequent time.

24. The method of claim 21 in which a day or more separates the first time from the subsequent time.

25. The method of claim 21 in which a week or more separates the first time from the subsequent time.

26. The method of claim 21 in which a month or more separates the first time from the subsequent time.

27. -49. (canceled)

50. A method comprising:

at a first time, from an apparatus worn on a wrist of a user, receiving sensor information;

storing data related to said sensor information in a data structure remote from the user, in association with cookie data that serves as an identifier of the user; and

at a second time, accessing the stored data by reference to the cookie data, and using the accessed stored data in identifying information to present to the user.

51. The method of claim 50 that includes performing an activity recognition operation using said received sensor information, and storing activity recognition data in said data structure, in association with said cookie data.

52. The method of claim 50 in which the second time is more than an hour after the first time.

53. The method of claim 50 in which the information comprises advertising to be inserted in a web page for presentation to the user.

54. The method of claim 50 that further includes storing data about a web browsing history of said user in said data structure, and using the accessed stored data—

including both said data related to sensor information, and said data about the user'"'"'s web browsing history, in identifying information to present to the user.