METHOD OF AND SYSTEM FOR ESTIMATING TEMPORAL DEMOGRAPHICS OF MOBILE USERS
First Claim
1. A computer-implemented method of estimating demographic information associated with a selected geographical area based on tracks of travel of a plurality of mobile device users, the method comprising:
- for each mobile device user of a plurality of mobile device users, obtaining a track of travel of the mobile device user generated by a corresponding mobile device;
for each mobile device user of the plurality of mobile device users, determining a location of an intermediate ending point of the portion of a track of travel of the mobile device user, the intermediate ending point of each track being within a selected geographical area;
for each mobile device user of the plurality of mobile device users, determining a location of an intermediate starting point of the portion of the track of travel of the mobile device user, the intermediate starting point being within a starting geographical area;
estimating a ratio of mobile device users transiting into the selected geographical area versus mobile device users that are residents of the selected geographical area based on a count of the number of tracks having the intermediate ending point within the selected geographical area; and
estimating demographic information associated with the selected geographical area based on the estimated ratio and based on demographic information associated with the starting geographical areas.
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Abstract
A method of and system for estimating temporal demographics of mobile users is disclosed. A method of estimating demographic information associated with a selected geographical area includes, for at least one individual, determining a selected geographical area along a portion of a track of travel of the individual and determining demographic information associated with the at least one individual. The method also includes estimating a ratio of individuals transiting into the area versus individuals that are residents of the area and estimating demographic information associated with the area based on the estimated ratio and based on demographic information associated with the at least one individual.
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Citations
20 Claims
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1. A computer-implemented method of estimating demographic information associated with a selected geographical area based on tracks of travel of a plurality of mobile device users, the method comprising:
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for each mobile device user of a plurality of mobile device users, obtaining a track of travel of the mobile device user generated by a corresponding mobile device; for each mobile device user of the plurality of mobile device users, determining a location of an intermediate ending point of the portion of a track of travel of the mobile device user, the intermediate ending point of each track being within a selected geographical area; for each mobile device user of the plurality of mobile device users, determining a location of an intermediate starting point of the portion of the track of travel of the mobile device user, the intermediate starting point being within a starting geographical area; estimating a ratio of mobile device users transiting into the selected geographical area versus mobile device users that are residents of the selected geographical area based on a count of the number of tracks having the intermediate ending point within the selected geographical area; and estimating demographic information associated with the selected geographical area based on the estimated ratio and based on demographic information associated with the starting geographical areas. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system for estimating demographic information associated with a selected geographical area based on tracks of travel of a plurality of individuals, the system comprising:
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logic for determining a location of an intermediate ending point of a portion of a track of travel of each individual of a plurality of individuals, the intermediate ending point of each track being within a selected geographical area; logic for determining a location of an intermediate starting point of the portion of the track of travel for each individual of the plurality of individuals, the intermediate starting point being within a starting geographical area; logic for estimating a ratio of individuals transiting into the selected geographical area versus individuals that are residents of the selected geographical area based on a count of the number of tracks having the intermediate ending point within the selected geographical area; and logic for estimating demographic information associated with the selected geographical area based on the estimated ratio and based on demographic information associated with the starting geographical areas. - View Dependent Claims (10, 11, 12, 13, 14, 15)
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16. A computer-implemented method of estimating demographic information associated with a selected geographical area based on a track of travel of at least one mobile device user, the method comprising:
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for at least one mobile device user, obtaining the track of travel of the mobile device user generated by a corresponding mobile device; for the at least one mobile device user, determining a selected geographical area along at least a portion of the track of travel of the mobile device user; determining demographic information associated with the at least one mobile device user; estimating a ratio of mobile device users transiting into the selected geographical area versus mobile device users that are residents of the selected geographical area; and estimating demographic information associated with the selected geographical area based on the estimated ratio and based on demographic information associated with the at least one mobile device user. - View Dependent Claims (17, 18, 19, 20)
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Specification