DYNAMIC PROMOTIONAL LAYOUT MANAGEMENT AND DISTRIBUTION RULES

• US 20140324629A1
• Filed: 07/10/2014
• Published: 10/30/2014
• Est. Priority Date: 01/28/2013
• Status: Active Grant

• Current Assignee: Sanderling Management Limited
• Original Assignee: Sanderling Management Limited
• Inventors: JACOBS, Michael
• Granted Patent: US 9,123,074 B2
• Time in Patent Office: Days
• US Class Current: 705/26.41
• CPC Class Codes: G06F 3/04817 using icons graphical or visual programming using iconic symbols G06F8/34
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06F 3/04845 for image manipulation, e.g. dragging, rotation, expansion or change of colour
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0613 Third-party assisted
• CPC Class Codes: G06Q 30/0643 Graphical representation of items or shoppers
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 51/52 for supporting social networking services
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services

Abstract

Systems, methods and computer readable products are provided for enabling dynamic loading of one or more digital image branding functions associated with one or more distribution rules. A distribution rule is used to target a group of end users that are selected from a dataset mapping a plurality of end-users according to one or more distribution rules. Instructions are forwarded to present an indication the digital image branding function to each member of the end users group.

Claims

1. A computerized method of distributing a digital image branding function, said computerized method comprising:

receiving, at a server, a digital image processing function associated with at least one distribution rule;

matching, using a processor of said server, a group of end users which complies with said at least one distribution rule and selected from a dataset mapping a plurality of end users; and

forwarding instructions to present an indication of said image processing function to a plurality of client terminals, each of said plurality of client terminals is associated with another member of said group,

wherein said indication is presented on a display of each one of said plurality of client terminals as a selectable item in a graphical user interface with a plurality of selectable indications which represent a plurality of image processing functions; and

wherein said image processing function is set to be selected according to an input user for processing a digital image designated at said respective client terminal to create a processed digital image processed using said image processing function.

2. The computerized method of claim 1, wherein said image processing function is an image layout processing function that is set to embed a graphical element in said digital image for creating said processed digital image.

3. The computerized method of claim 1, wherein said distribution rule is a distribution rule targeting said group from a plurality of subscribers of at least one social media network.

4. The computerized method of claim 1, wherein said image processing function is a content processing function that analyzes a content depicted in said digital image to create accordingly said processed digital image.

5. The computerized method of claim 1, further comprising:

receiving, at a matching module of said server, current data metrics from at least one sensor of each one of said plurality of client terminals;

wherein said matching is performed according to said current data metrics.

6. The computerized method of claim 1, wherein a plurality of other image processing functions are cascaded thereby creating said image processing function.

7. The computerized method of claim 5, wherein said at least one sensor is at least one of an image sensor, an accelerometer, a gyroscope, a location determining device, light sensor, temperature sensor, blood rate monitor, heart rate monitor, and moisture sensor.

8. The computerized method of claim 1, further comprising rewarding each said member of said group with at least one reward in response to distributing said processed digital image in at least one social media network.

9. The computerized method of claim 8, wherein said at least one reward is set according to a frequency at which at least one social media network member responds to said distributing of said processed digital image.

10. The computerized method of claim 8, further comprising enabling end users to order at least one paid personalized gift from at least one physical fulfillment service thereby allowing printing of said processed digital image on said at least one paid personalized gift.

20. The computerized method of claim 1, wherein said matching is based on statistical analysis of tracking events of a plurality of end users.

21. The computerized method of claim 1, wherein each member of said group is selected based on an analysis of historical events of distributing and sharing digital images.

11. A computerized system of distributing an image processing function, comprising:

a database which documents a plurality of image processing functions each of said plurality of image processing functions is associated with at least one distribution rule;

a processor;

a matching module adapted to match, using said processor, to a first of said plurality of image processing functions a group of end users selected from a dataset mapping a plurality of end users according to a respective said at least one distribution rule;

a network interface adapted to forward instructions to present an indication of said first of said plurality of image processing functions as a selectable item in a graphical user interface with a plurality of selectable indications which represent a plurality of image other processing functions to each member of said group, said indication is presented on a display of a client terminal associated with said member; and

an image processing module which is installed in said client terminal and configured to process a digital image designated by said member at said client terminal in response to a selection of said indication by said member on said graphical user interface to create a processed image.

12. A client terminal used by a user, said client terminal comprising:

an image sensor adapted to capture at least one digital image;

a processor;

a memory including computer program code for one or more programs, said memory and said computer program code configured to, with said processor, cause an resident application executing on said client terminal to perform at least the following;

initiate presentation of a graphical user interface (GUI) on said client terminal;

receive at least one image processing function;

displaying at least one indication at least one image processing function as at least one selectable item in a first area of said GUI, together with a plurality of selectable indications which represent a plurality of image processing functions;

capture using said image sensor, at least one digital image displayed in a second area on said GUI;

identify at least one region of interest within said at least one digital image;

identify a selection of said indication by a user of said GUI;

apply at least one image processing function to said at least one region of interest in response to said selection, thereby transforming said at least one digital image to at least one processed digital image; and

output said processed digital image.

13. The client terminal of claim 12, wherein said receiving further comprising:

accessing a third party image sharing service which provides at least one image filter; and

unifying said at least one image processing function with said at least one image filter.

14. The client terminal of claim 12, further comprising:

receive by said resident application, current data metrics from at least one sensor attached to said client terminal; and

in response to said receiving, modify said image processing function.

15. The client terminal of claim 12, wherein in said outputting, said at least one processed digital image is in a Joint Photography Engineering Group (JPEG) image format associated with an exchangeable image file format EXIF attachment;

wherein EXIF attachment comprises at least one of time, location, a campaign reference identifier (ID), device type, and a user ID.

16. The client terminal of claim 12, wherein said resident application instructs said client terminal establishes near field communications (NFC) with another client terminal thereby allowing said user to transmit said image processing function to said another client terminal.

17. The client terminal of claim 12, wherein said image processing function is at least one of de blurring, color correction, auto focus, fill flash, cropping, de motion blurring, black and white, sepia, antique, overlay, pinch, zoom and rotation.

18. The client terminal of claim 12, further comprising:

accessing a third party image sharing service which provides at least one image filter;

forwarding by said resident application said at least one image processing function to said third party image sharing service; and

in response to said forwarding, unifying by said third party image sharing service said at least one image processing function with said at least one image filter.

19. A computer program product comprising a non transitory computer usable storage medium having computer readable program code embodied in said medium for distributing an image processing function, said computer program product comprising:

first computer readable program code for receiving a digital image processing function associated with at least one distribution rule;

second computer readable program code for matching a group of end users which complies with said at least one distribution rule and selected from a dataset mapping a plurality of end users; and

third computer readable program code for forwarding instructions to present an indication of said image processing function to a plurality of client terminals, each of said plurality of client terminals is associated with another member of said group,

wherein said indication is presented on a display of each one of said plurality of client terminals as a selectable item in a graphical user interface with a plurality of selectable indications which represent a plurality of image processing functions; and

wherein said image processing function is set to be selected according to an input user for processing a digital image designated at said respective client terminal to create a processed digital image processed using said image processing function.