SYSTEM FOR GENERATING ENHANCED ADVERTIZEMENTS AND METHODS FOR USE THEREWITH
First Claim
1. A system for delivering streaming media via at least one network in a plurality of media sessions between a media source and a corresponding plurality of client devices, the system comprising:
- a video services gateway, coupled to the at least one network, that detects an ad request, sent via the at least one network, from at least one of the plurality of client devices to a real-time ad exchange system and generates an indication of the ad request;
a service provider advertising engine, coupled to the video services gateway, that;
receives the indication of the ad request from the video services gateway;
generates a bid to the real-time ad exchange system to fulfill an ad opportunity corresponding to the ad request;
retrieves subscriber data associated with the at least one of the plurality of client devices from a subscriber database;
when the bid is successful, annotates the ad opportunity with the subscriber data and submits the annotated ad opportunity to the real-time ad exchange system for rebidding.
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Accused Products
Abstract
A system includes a video services gateway that detects an ad request, sent via a network, from at least one of the plurality of client devices to a real-time ad exchange system and generates an indication of the ad request. A service provider advertising engine receives the indication of the ad request from the video services gateway, generates a bid to the real-time ad exchange system to fulfill an ad opportunity corresponding to the ad request, retrieves subscriber data associated with the at least one client device from a subscriber database, when the bid is successful, annotates the ad opportunity with the subscriber data and submits the annotated ad opportunity to the real-time ad exchange system for rebidding.
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Citations
20 Claims
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1. A system for delivering streaming media via at least one network in a plurality of media sessions between a media source and a corresponding plurality of client devices, the system comprising:
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a video services gateway, coupled to the at least one network, that detects an ad request, sent via the at least one network, from at least one of the plurality of client devices to a real-time ad exchange system and generates an indication of the ad request; a service provider advertising engine, coupled to the video services gateway, that; receives the indication of the ad request from the video services gateway; generates a bid to the real-time ad exchange system to fulfill an ad opportunity corresponding to the ad request; retrieves subscriber data associated with the at least one of the plurality of client devices from a subscriber database; when the bid is successful, annotates the ad opportunity with the subscriber data and submits the annotated ad opportunity to the real-time ad exchange system for rebidding. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method for delivering streaming media via at least one network in a plurality of media sessions between a media source and a corresponding plurality of client devices, the method comprising:
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detecting, at a video services gateway, an ad request, sent via the at least one network, from at least one of the plurality of client devices to a real-time ad exchange system; generating an indication of the ad request via the video services gateway; receiving the indication of the ad request from the video services gateway; generating a bid to the real-time ad exchange system to fulfill an ad opportunity corresponding to the ad request; retrieving subscriber data associated with at least one of the plurality of client devices from a subscriber database; when the bid is successful, annotating the ad opportunity with the subscriber data; and submitting the annotated ad opportunity to the real-time ad exchange system for rebidding. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A system for delivering streaming media via at least one network in a plurality of media sessions between a media source and a corresponding plurality of client devices, the system comprising:
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a video services gateway, coupled to the at least one network, that monitors media session data corresponding to the plurality of media sessions and detects an ad request, sent via the at least one network, from at least one of the plurality of client devices to a real-time ad exchange system via analysis of the media session data and generates an indication of the ad request; a service provider advertising engine, coupled to the video services gateway, that; receives the indication of the ad request from the video services gateway; generates a bid to the real-time ad exchange system to fulfill an ad opportunity corresponding to the ad request; retrieves subscriber data associated with the at least one of the plurality of client devices from a subscriber database; when the bid is successful, annotates the ad opportunity with the subscriber data and submits the annotated ad opportunity to the real-time ad exchange system for rebidding. - View Dependent Claims (18, 19, 20)
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Specification