SYSTEM FOR GENERATING ENHANCED ADVERTIZEMENTS AND METHODS FOR USE THEREWITH

• US 20150082345A1
• Filed: 07/10/2014
• Published: 03/19/2015
• Est. Priority Date: 09/29/2011
• Status: Abandoned Application

• Current Assignee: NetScout Systems Texas, LLC (NetScout Systems Incorporated)
• Original Assignee: Avvasi Inc (NetScout Systems Incorporated)
• Inventors: Archer, Michael, Gallant, Michael
• Application Number:
  US14/328,279
• Publication Number:
  US 20150082345A1
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: H04L 47/125 by balancing the load, e.g. traffic engineering
• CPC Class Codes: H04L 47/20 Traffic policing
• CPC Class Codes: H04L 65/612 for unicast
• CPC Class Codes: H04L 65/765 intermediate
• CPC Class Codes: H04L 65/80 Responding to QoS
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A system includes a video services gateway that detects an ad request, sent via a network, from at least one of the plurality of client devices to a real-time ad exchange system and generates an indication of the ad request. A service provider advertising engine receives the indication of the ad request from the video services gateway, generates a bid to the real-time ad exchange system to fulfill an ad opportunity corresponding to the ad request, retrieves subscriber data associated with the at least one client device from a subscriber database, when the bid is successful, annotates the ad opportunity with the subscriber data and submits the annotated ad opportunity to the real-time ad exchange system for rebidding.

Claims

1. A system for delivering streaming media via at least one network in a plurality of media sessions between a media source and a corresponding plurality of client devices, the system comprising:

a video services gateway, coupled to the at least one network, that detects an ad request, sent via the at least one network, from at least one of the plurality of client devices to a real-time ad exchange system and generates an indication of the ad request;

a service provider advertising engine, coupled to the video services gateway, that;

receives the indication of the ad request from the video services gateway;

generates a bid to the real-time ad exchange system to fulfill an ad opportunity corresponding to the ad request;

retrieves subscriber data associated with the at least one of the plurality of client devices from a subscriber database;

when the bid is successful, annotates the ad opportunity with the subscriber data and submits the annotated ad opportunity to the real-time ad exchange system for rebidding.

2. The system of claim 1 wherein the video services gateway monitors media session data corresponding to the plurality of media sessions and detects the ad request via an analysis of the media session data.

3. The system of claim 1 wherein the at least one network includes a wireless service provider network for providing wireless service to the plurality of client devices.

4. The system of claim 1 wherein the service provider advertising engine anonymizes the subscriber data associated with the at least one client device prior to annotating the ad opportunity with the subscriber data.

5. The system of claim 1 wherein the video services gateway monitors delivery of an ad inserted in fulfillment of the annotated ad opportunity and generates quality data associated with the delivery of the ad inserted in fulfillment of the annotated ad opportunity.

6. The system of claim 1 wherein the video services gateway controls delivery of an ad inserted in fulfillment of the annotated ad opportunity and generates quality data associated with the delivery of the ad inserted in fulfillment of the annotated ad opportunity.

7. The system of claim 6 wherein the video services gateway includes a transcoder for transcoding video content delivered to the plurality of client devices and wherein the video services gateway controls delivery of the ad inserted in fulfillment of the annotated ad opportunity by adaptively transcoding the ad.

8. The system of claim 6 wherein the video services gateway retrieves the subscriber data corresponding to the at least one of the plurality of client devices and wherein the video services gateway controls delivery of the ad inserted in fulfillment of the annotated ad opportunity in accordance with the subscriber data.

9. A method for delivering streaming media via at least one network in a plurality of media sessions between a media source and a corresponding plurality of client devices, the method comprising:

detecting, at a video services gateway, an ad request, sent via the at least one network, from at least one of the plurality of client devices to a real-time ad exchange system;

generating an indication of the ad request via the video services gateway;

receiving the indication of the ad request from the video services gateway;

generating a bid to the real-time ad exchange system to fulfill an ad opportunity corresponding to the ad request;

retrieving subscriber data associated with at least one of the plurality of client devices from a subscriber database;

when the bid is successful, annotating the ad opportunity with the subscriber data; and

submitting the annotated ad opportunity to the real-time ad exchange system for rebidding.

10. The method of claim 9 wherein detecting the ad request includes:

monitoring media session data corresponding to the plurality of media sessions; and

detecting the ad request via an analysis of the media session data.

11. The method of claim 9 wherein the at least one network includes a wireless service provider network for providing wireless service to the plurality of client devices.

12. The method of claim 9 further comprising:

anonymizing the subscriber data associated with the at least one of the plurality of client devices prior to annotating the ad opportunity with the subscriber data.

13. The method of claim 9 further comprising:

monitoring, via the video services gateway, delivery of an ad inserted in fulfillment of the annotated ad opportunity; and

generating quality data associated with the delivery of the ad inserted in fulfillment of the annotated ad opportunity.

14. The method of claim 9 further comprising:

controlling, via the video services gateway, delivery of an ad inserted in fulfillment of the annotated ad opportunity and generates quality data associated with the delivery of the ad inserted in fulfillment of the annotated ad opportunity.

15. The method of claim 14 wherein controlling the delivery of the ad inserted in fulfillment of the annotated ad opportunity includes adaptively transcoding the delivery of the ad inserted in fulfillment of the annotated ad opportunity.

16. The method of claim 14 further comprising:

retrieving, via the video services gateway, the subscriber data corresponding to the at least one of the plurality of client devices;

wherein the delivery of the ad inserted in fulfillment of the annotated ad opportunity is controlled via the video services gateway in accordance with the subscriber data.

17. A system for delivering streaming media via at least one network in a plurality of media sessions between a media source and a corresponding plurality of client devices, the system comprising:

a video services gateway, coupled to the at least one network, that monitors media session data corresponding to the plurality of media sessions and detects an ad request, sent via the at least one network, from at least one of the plurality of client devices to a real-time ad exchange system via analysis of the media session data and generates an indication of the ad request;

a service provider advertising engine, coupled to the video services gateway, that;

receives the indication of the ad request from the video services gateway;

generates a bid to the real-time ad exchange system to fulfill an ad opportunity corresponding to the ad request;

retrieves subscriber data associated with the at least one of the plurality of client devices from a subscriber database;

when the bid is successful, annotates the ad opportunity with the subscriber data and submits the annotated ad opportunity to the real-time ad exchange system for rebidding.

18. The system of claim 17 wherein the video services gateway monitors delivery of an ad inserted in fulfillment of the annotated ad opportunity and generates quality data associated with the delivery of the ad inserted in fulfillment of the annotated ad opportunity.

19. The system of claim 17 wherein the video services gateway includes a transcoder for transcoding video content delivered to the plurality of client devices and wherein the video services gateway controls delivery of an ad inserted in fulfillment of the annotated ad opportunity by adaptively transcoding the ad.

20. The system of claim 17 wherein the video services gateway retrieves the subscriber data corresponding to the at least one of the plurality of client devices and wherein the video services gateway controls delivery of an ad inserted in fulfillment of the annotated ad opportunity in accordance with the subscriber data.