SYSTEM AND METHOD FOR WEBSITE PERSONALIZATION FROM SURVEY DATA

• US 20150106687A1
• Filed: 02/13/2014
• Published: 04/16/2015
• Est. Priority Date: 10/10/2013
• Status: Active Grant

• Current Assignee: Go Daddy Operating Company LLC (GoDaddy, Inc.)
• Original Assignee: Go Daddy Operating Company LLC (GoDaddy, Inc.)
• Inventors: McLaughlin, Michael, Kamdar, Tapan
• Granted Patent: US 9,715,694 B2
• Time in Patent Office: Days
• US Class Current: 715/234
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system and method for the generation of candidate domain names and potential website content are presented. The method includes receiving, by at least one server communicatively coupled to a network, a request to access or purchase access to a software application, the request being received from a user. Keywords associated with at least one of the user, a website of the user, and a business of the user may be generated and a candidate domain name relevant to the keywords may be generated. A drill-down survey may be presented to collect information from the user that the user thinks is relevant to the generation of a candidate domain name or potential website content. The survey responses are aggregated and then analyzed to generate one or more candidate domain names and/or to suggest potential website content.

Claims

1. A method, comprising:

presenting, to a user by at least one server communicatively coupled to a network, a drill-down survey comprising one or more questions;

parsing, by the at least one server, responses to the questions from the user into keywords associated with at least one of the user, a website of the user, and a business of the user;

generating, by the at least one server, a candidate domain name relevant to the keywords; and

displaying, to the user by the at least one server, a user interface including the candidate domain name, the user interface enabling the user to register the candidate domain name.

2. The method of claim 1, wherein the user interface is displayed within a software application.

3. The method of claim 2, wherein the software application includes a website builder application, a website hosting application, an advertising application, a storage application, or an email application.

4. The method of claim 1, wherein parsing the responses includes acquiring data from a third party data source.

5. The method of claim 1, wherein each of the questions corresponds to a node in a tree structure.

6. The method of claim 5, wherein the tree structure comprises parent nodes and child nodes of the parent nodes, and wherein each question corresponding to one of the child nodes is more specific than the question corresponding to each of that child node'"'"'s parent nodes.

7. The method of claim 1, wherein one or more of the questions is an open-ended question.

8. The method of claim 7, wherein presenting the drill-down survey comprises displaying one of a text box and a text area in which the user enters the response to the open-ended question.

9. The method of claim 1, wherein one or more of the questions has a plurality of pre-formatted responses.

10. The method of claim 1, further comprising:

generating, by the at least one server, a suggestion for potential website content to be included on a website of the user, the potential website content being relevant to the keywords; and

displaying the suggestion in the user interface.

11. The method of claim 1, further comprising generating one or more of the questions for the survey from a corpus of information.

12. The method of claim 11, wherein the corpus of information comprises data obtained from a source of publicly available data.

13. A method, comprising:

presenting, to a user by at least one server communicatively coupled to a network, a drill-down survey comprising one or more questions;

parsing, by the at least one server, responses to the questions from the user into keywords associated with at least one of the user, a website of the user, and a business of the user;

generating, by the at least one server, a suggestion for potential website content to be included on a website of the user, the potential website content being relevant to the keywords; and

displaying, to the user by the at least one server, a user interface including the suggestion, the user interface enabling the user to select the potential website content for inclusion in the website,

14. The method of claim 13, wherein the questions are arranged into one or more tree structures and each of the questions corresponds to a node in one of the tree structures.

15. The method of claim 14, wherein each of the one or more tree structures comprises parent nodes and child nodes of the parent nodes, and wherein each question corresponding to one of the child nodes is more specific than the question corresponding to each of that child node'"'"'s parent nodes.

16. The method of claim 14, wherein the questions are generated from a corpus of information.

17. A system, comprising:

at least one server computer in communication with a network, the at least one server computer including a processor configured to;

present, to a user of the network, a drill-down survey comprising one or more questions;

parse the user'"'"'s responses to the questions into keywords associated with at least one of the user, a website of the user, and a business of the user; and

generate at least one of a candidate domain name relevant to the keywords and a suggestion for potential website content relevant to the keywords.

18. The system of claim 17, wherein the processor is further configured to access a data source on behalf of the user, and wherein one of the questions comprises a request for the user to authorize the processor to access the data source.

19. The system of claim 17, further comprising a database storing a corpus of information, the processor being further configured to access the database and generate one or more of the questions from the corpus of information,

20. The system of claim 17, further comprising a database storing the questions in one or more tree structures, each of the questions corresponding to a node in one of the tree structures.

21. A method, comprising:

receiving, from a user by at least one server communicatively coupled to a network, one or more keywords comprising responses to one or more questions;

generating, by the at least one server, candidate domain names relevant to the one or more keywords; and

displaying, to the user by the at least one server, a user interface including one or more of the candidate domain names, the user interface enabling the user to register one or more of the candidate domain names.

22. The method of claim 21, wherein the one or more keywords include a name of a business of the user and one or both of an industry and a vertical market of the business.

23. A method, comprising:

presenting, to a user by at least one server communicatively coupled to a network, one or more questions;

receiving, by the at least one server, responses to the one or more questions from the user;

generating, by the at least one server, a candidate domain name relevant to the responses to the one or more questions; and

displaying, to the user by the at least one server, a user interface including the candidate domain name, the user interface enabling the user to register the candidate domain name.

24. The method of claim 23, wherein the responses to the one or more questions include a name of a business of the user and one or both of an industry and a vertical market of the business,