Methods And Apparatus for Targeted Advertising During Communication Through Communication Provider
First Claim
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1. A method for providing advertising content by a communication network entity, the method comprising:
- obtaining a rendering characteristic associated with a communication device;
formatting an electronic media advert based on the obtained rendering characteristic; and
transmitting, by the communication network entity, the formatted electronic media advert to the communication device.
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Abstract
Methods, apparatus and computer-readable medium for providing advertising content by a communication network entity. A rendering characteristic associated with a communication device can be obtained and an electronic media advert formatted based on the obtained rendering characteristic. The formatted electronic media advert can then be transmitted to the communication device. The electronic media advert can be selected based on obtained subscriber information of the callers and the selected electronic media advert transmitted to a communication device of one or both of the subscribers.
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Citations
19 Claims
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1. A method for providing advertising content by a communication network entity, the method comprising:
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obtaining a rendering characteristic associated with a communication device; formatting an electronic media advert based on the obtained rendering characteristic; and transmitting, by the communication network entity, the formatted electronic media advert to the communication device. - View Dependent Claims (2, 3, 4, 5, 6, 11, 12)
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7. The method of claim, wherein obtaining a rendering characteristic comprises receiving a user selection of at least one of size, resolution, type;
- and selecting a rendering characteristic corresponding to said user selection.
- View Dependent Claims (8, 9)
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10. The method of claim 10, wherein said one media type comprises audio media and said another media type comprises visual media.
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13. A method for providing advertising content by a communication network entity comprising:
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receiving a communication attempt from a communication device of a first subscriber to at least a communication device of a second subscriber; obtaining first subscriber information relating to the first subscriber and second subscriber information related to the second subscriber; selecting an electronic media advert based on the obtained first and second subscriber information; and transmitting, by the communication network entity, the selected electronic media advert to at least one of the first and second communication devices. - View Dependent Claims (14, 15, 16, 17)
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18. An apparatus for providing advertising content, apparatus comprising:
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at least one processor operably connectable to at least one communication device; a data bus coupled to said at least one processor; a computer-usable medium embodying computer program code, said computer usable medium being coupled to said data bus; and
said computer program code comprising instructions executable by said processor and configured for;obtaining a rendering characteristic associated with at least one communication device; formatting an electronic media advert based on the obtained rendering characteristic; and transmitting, by the communication network entity, the formatted electronic media advert to the at least one communication device. - View Dependent Claims (19)
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Specification