ADVERTISEMENT ROTATION

• US 20150294368A1
• Filed: 04/20/2015
• Published: 10/15/2015
• Est. Priority Date: 12/02/1999
• Status: Active Grant

• Current Assignee: Sony Interactive Entertainment LLC (Sony Group Corp.)
• Original Assignee: Sony Computer Entertainment America LLC (Sony Group Corp.)
• Inventors: Russell, Riley R., Zalewski, Gary, Van Datta, Glen
• Granted Patent: US 10,390,101 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A system and method for delivering content over a network is provided. Content may be primary content (e.g., music or a movie) or ancillary content (e.g., an advertisement). The ancillary content may further be classified as universal ancillary content that all users of the present system will receive; targeted ancillary content that particular users of the present system will receive; and context-specific ancillary content that users of the present system and viewing particular primary content will receive. The type of primary and/or ancillary content delivered to the user will depend, in part, on indicia of the user of a device receiving the content. The present invention seeks to ensure that a user has relevant and up-to-date ancillary content notwithstanding the nature or date of the primary content. Feedback data concerning the viewing of the ancillary content may also be generated such that a provider of the advertisement and/or product may provide targeted advertisements and improved products and services.

Claims

1. An apparatus for selecting ancillary content for insertion into primary content, the apparatus comprising:

an interface that receives primary content, the primary content including one or more trigger data points, each trigger data point indicating a point for insertion of ancillary advertisement content within the primary content;

a processor that executes an advertisement selection module stored in memory, wherein execution of the advertisement selection module selects ancillary advertisement content for insertion at each trigger data point in the primary content based upon a user profile of a current user, the user profile indicating preference regarding ancillary content based on seeking activity indicating that one or more discrete portions of previously viewed ancillary content were favored or disfavored; and

a processing unit that inserts the selected ancillary advertisement content within the primary content at a point for insertion indicated by one of the trigger data points.