SYSTEMS AND METHODS FOR PRESENTING AND DELIVERING CONTENT
First Claim
1. A method of delivering targeted or geographically relevant content comprising:
- dividing a geographical area into a virtual grid comprising a plurality of cells;
assigning geographically relevant information to the plurality of cells;
responsive to receiving a search campaign including a set of location rules, comparing the set of location rules to the geographically relevant information assigned to the plurality of cells; and
outputting the cells that match one or more of the set of location rules of the search campaign, whereby informed geo-targeting decisions and consumer understandings is facilitated so more relevant content can be selectively delivered to information playback devices within one or more of the cells.
0 Assignments
0 Petitions
Accused Products
Abstract
Systems and methods are provided for presenting information about discrete geographical areas and the use of such information by content providers to facilitate delivery of targeted or geographically relevant content to information playback devices located in one or more particular discrete geographical areas. Data (e.g., contextual, behavioral, predictive, trending, geo-consumer patterns) can be collected and associated with relevant virtual cells within a grid. A portal can be provided to enable content provider to search the cells based on customized campaigns to identify trends, interest, patterns and opportunities. Such information can facilitate informed geo-targeting decisions and consumer understandings for business of all sizes and sectors in order to deliver more relevant content to information playback devices within selected cells according to customized settings configured by the content provider.
-
Citations
20 Claims
-
1. A method of delivering targeted or geographically relevant content comprising:
-
dividing a geographical area into a virtual grid comprising a plurality of cells; assigning geographically relevant information to the plurality of cells; responsive to receiving a search campaign including a set of location rules, comparing the set of location rules to the geographically relevant information assigned to the plurality of cells; and outputting the cells that match one or more of the set of location rules of the search campaign, whereby informed geo-targeting decisions and consumer understandings is facilitated so more relevant content can be selectively delivered to information playback devices within one or more of the cells. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
-
-
14. A system for delivering content in a location-specific manner to information playback devices, the system comprising:
a computing system having a processor configured to; divide a geographical area into a virtual grid comprising a plurality of cells; assign geographically relevant information to at least a portion of the plurality of cells; compare the set of location rules to the geographically relevant information assigned to the plurality of cells in response to receiving a search campaign including a set of location rules submitted; and output the cells that match one or more of the set of location rules, whereby informed geo-targeting decisions and consumer understandings is facilitated so more relevant content can be selectively delivered to information playback devices within one or more of the cells. - View Dependent Claims (15, 16, 17, 18, 19, 20)
Specification