Beacon Based Campaign Management

• US 20160321696A1
• Filed: 04/30/2015
• Published: 11/03/2016
• Est. Priority Date: 04/30/2015
• Status: Active Grant

• Current Assignee: Kellanova
• Original Assignee: Kellogg Company
• Inventors: Murthy, Ganapa Sashidhara
• Granted Patent: US 10,366,416 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04L 12/1859 adapted to provide push services, e.g. data channels
• CPC Class Codes: H04L 51/224 providing notification on incoming messages, e.g. pushed notifications of received messages
• CPC Class Codes: H04L 51/58 Message adaptation for wireless communication

Abstract

A method for transmitting a campaign notification message to a shopper mobile computing device includes receiving a condition set from a computing device corresponding to a user for generating the campaign notification message. The condition set includes a defined campaign type, at least one proximity detection device activated by the user and at least one proximity-based delivery parameter indicating campaign content related to the defined campaign type, wherein the campaign content is associated with a corresponding range of proximities in relation to the activated proximity detection device. The method also includes receiving proximity information from the shopper mobile computing device indicating a proximity of the shopper mobile computing device in relation to the activated proximity detection device. The method also includes generating the campaign notification message based on the received condition set and the received proximity information and transmitting the campaign notification message to the mobile computing device.

Claims

11-1. The system of claim 11, wherein the campaign content for the campaign type indicated by the proximity-based delivery parameter of the condition set received by the campaign manager includes at least one of a message header, a message description, item information, a coupon, a survey inquiry, a ratings inquiry, interactive content, or a product image.