MATCHING SPONSORED GAME CONTENT TO LOCATION BY GENRE AND PLAYABILITY
First Claim
1. A method to provide game content the method comprising:
- receiving a match term and a negative term wherein the match term specifies at least one of first locations and first ambience for a particular game and the negative term specifies at least one of second locations and second ambience for the particular game;
receiving location information associated with a user, wherein the location information includes at least planned location information obtained from at least one of a scheduler service and a presence service through a wireless or a wired network communicatively coupled to a user device;
comparing a plurality of game content items with the match term, the negative term, and the location information;
selecting a game content item, of the plurality of game content items, based on the comparison; and
providing the selected game content item to the user.
3 Assignments
0 Petitions
Accused Products
Abstract
Technologies are generally described for matching sponsored game content to location by genre and playability. In some examples, a search system for finding real-environment matched gaming content for a user based at least partially on analyzed properties of potential locations may employ game script/flow information and match against local features from map data to screen content for which a game plot can be executed across appropriate areas and transitions or other physical requirements. Additionally, a broker server system may enable businesses to advertise or sponsor a game in order to get the game set up in their location. A keyword auction or similar process may be used during keyword related game organization that is also within specific geographic locations such that the game is set up with the auction winner'"'"'s location as a plot related-location.
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Citations
24 Claims
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1. A method to provide game content the method comprising:
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receiving a match term and a negative term wherein the match term specifies at least one of first locations and first ambience for a particular game and the negative term specifies at least one of second locations and second ambience for the particular game; receiving location information associated with a user, wherein the location information includes at least planned location information obtained from at least one of a scheduler service and a presence service through a wireless or a wired network communicatively coupled to a user device; comparing a plurality of game content items with the match term, the negative term, and the location information; selecting a game content item, of the plurality of game content items, based on the comparison; and providing the selected game content item to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A game content delivery system, comprising:
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a game content server, comprising; a first memory; and one or more processors coupled to the first memory, the one or more processors configured to; obtain a match term and a negative term, wherein the match term specifies at least one of first locations and first ambience for a particular game and the negative term specifies at least one of second locations and second ambience for the particular game; obtain location information associated with a user, wherein the location information includes at least planned location information obtained from at least one of a scheduling service and a presence service through a wireless or a wired network communicatively coupled to a user device; compare a plurality of game content items, stored in the first memory, with the match term, the negative term, and the location information; select a game content item, of the plurality of game content items, based on the comparison; and provide the selected game content item to the user. - View Dependent Claims (14, 15, 16, 17)
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18. A non-transitory computer-readable storage medium having instructions stored thereon to provide game content, wherein the instructions, in response to execution by one or more processor, cause the one or more processors to perform or control performance of operations to:
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obtain a match term and a negative term, wherein the match term specifies at least one of first locations and first ambience for a particular game and the negative term specifies at least one of second locations and second ambience for the particular game; obtain location information associated with a user, wherein the location information includes at least planned location information obtained from at least one of a scheduling service and a presence service through a wireless or a wired network communicatively coupled to a user device; compare a plurality of game content items with the match term, the negative term, and the location information; selected a game content item, of the plurality of game content items, based on the comparison; and provide the selected game content item to the user. - View Dependent Claims (19, 20)
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21. A computer to provide game content, the computer comprising:
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a memory that stores instructions; and a processor coupled to the memory, wherein the processor, by execution of the instructions stored in the memory, is configured to execute; a game content application configured to; receive a match term and a negative term, wherein the match term specifies at least one of first locations and first ambience for a particular game and the negative term specifies at least one of second locations and second ambience for the particular game; obtain location information associated with a user, wherein the obtained location information includes at least planned location information obtained from at least one of a scheduling service and presence service through a wireless or a wired network communicatively coupled to a user device; compare a plurality of game content items with an ambience match function, wherein the ambience match function includes match terms, negative terms, and a match threshold; select a game content item, of the plurality of game content items, based on the comparison; and provide the selected game content item and offer content to the user; and an offer content application configured to; perform a keyword auction among entities that match with the location information; select the offer content from one or more entities that win the auction; and provide the offer content to the game content application. - View Dependent Claims (22, 23, 24)
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Specification