SYSTEM TO TRACK ENGAGEMENT OF MEDIA ITEMS
First Claim
1. A system comprising:
- a memory; and
at least one hardware processor coupled to the memory and comprising an engagement tracking application that causes the system to perform operations comprising;
delivering a message to a client device, the message including a media item associated with a physical location;
receiving an access request for the media item from the client device;
detecting an exposure of the client device to the media item, based on the receiving the access request;
tracking user actions of the client device, in response to the detecting the exposure of the first client device to the media item;
detecting the client device at the physical location associated with the media item, based on the tracking the user actions of the client device; and
calculating an engagement score of the media item based on the tracked user actions, in response to the detecting the client device at the physical location associated with the media item.
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Accused Products
Abstract
An engagement tracking system monitors user interactions with media items to calculate an engagement score of the media item. The engagement tracking system may be or include a group of one or more server machines configured to detect an exposure of a client device to a media item maintained by the engagement tracking system. In response to detecting the exposure of the client device to the media item, the engagement tracking system tracks a location of the client device based on access requests to location based media items. The engagement tracking system may thereby monitor client devices exposed to the media item in order to calculate an engagement score of the media item.
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Citations
20 Claims
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1. A system comprising:
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a memory; and at least one hardware processor coupled to the memory and comprising an engagement tracking application that causes the system to perform operations comprising; delivering a message to a client device, the message including a media item associated with a physical location; receiving an access request for the media item from the client device; detecting an exposure of the client device to the media item, based on the receiving the access request; tracking user actions of the client device, in response to the detecting the exposure of the first client device to the media item; detecting the client device at the physical location associated with the media item, based on the tracking the user actions of the client device; and calculating an engagement score of the media item based on the tracked user actions, in response to the detecting the client device at the physical location associated with the media item. - View Dependent Claims (2, 3, 4, 5, 6, 7, 9, 10, 11, 12, 13, 14)
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8. A method comprising:
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delivering a message to a client device, the message including a media item associated with a physical location; receiving an access request for the media item from the client device; detecting an exposure of the client device to the media item, based on the receiving the access request; tracking user actions of the client device, in response to the detecting the exposure of the first client device to the media item; detecting the client device at the physical location associated with the media item, based on the tracking the user actions of the client device; and calculating an engagement score of the media item based on the tracked user actions, in response to the detecting the client device at the physical location associated with the media item.
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15. A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:
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delivering a message to a client device, the message including a media item associated with a physical location; receiving an access request for the media item from the client device; detecting an exposure of the client device to the media item, based on the receiving the access request; tracking user actions of the client device, in response to the detecting the exposure of the first client device to the media item; detecting the client device at the physical location associated with the media item, based on the tracking the user actions of the client device; and calculating an engagement score of the media item based on the tracked user actions, in response to the detecting the client device at the physical location associated with the media item. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification