System to track engagement of media items

  • US 10,219,110 B2
  • Filed: 03/17/2017
  • Issued: 02/26/2019
  • Est. Priority Date: 06/28/2016
  • Status: Active Grant
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First Claim
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1. A system comprising:

  • a memory; and

    at least one hardware processor coupled to the memory and comprising an engagement tracking application that causes the system to perform operations comprising;

    delivering an ephemeral message to a client device, the ephemeral message including a media item associated with a physical location;

    receiving an access request for the media item from the client device;

    detecting an exposure of the client device to the media item, based on the receiving the access request;

    tracking user actions of the client device, in response to the detecting the exposure of the client device to the media item;

    detecting the client device at the physical location associated with the media item, based on the tracking the user actions of the client device; and

    calculating an engagement score of the media item based on the tracked user actions, in response to the detecting the client device at the physical location associated with the media item.

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