Setting First-Party Cookies by Redirection

• US 20180176282A1
• Filed: 08/01/2017
• Published: 06/21/2018
• Est. Priority Date: 08/13/2013
• Status: Active Grant

• Current Assignee: Criteo Technology SAS (Criteo SA)
• Original Assignee: Criteo SA
• Inventors: Benguerah, Omar
• Granted Patent: US 10,764,350 B2
• Time in Patent Office: Days
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]

Abstract

A first request on a second domain associated with the computing device is received, by the computing device, from a user device, in response to the user device processing a webpage associated with a first domain. Handler instructions are sent, by the computing device, to the user device. A second request including a target URL is received, by the computing device, from the user device. Setting instructions to set a first cookie on the second domain associated with the computing device and redirection instructions to redirect the user device to the target URL are sent, by the computing device, to the user device.

Claims

1. A method performed by a computing device comprising:

receiving, by the computing device, from a user device, in response to the user device processing a webpage associated with a first domain, a first request on a second domain associated with the computing device;

sending, by the computing device, to the user device, handler instructions;

receiving, by the computing device, from the user device a second request comprising a target URL; and

sending, by the computing device, to the user device setting instructions to set a first cookie on the second domain associated with the computing device and redirection instructions to redirect the user device to the target URL.

2. The method of claim 1, wherein the first request comprises a first HTTP request, and the second request comprises a second HTTP request.

3. The method of claim 1, wherein the user device cookie comprises a browser cookie, and the first cookie comprises a first-party browser cookie.

4. The method of claim 1, wherein the handler instructions comprise one or more instructions to:

detect a link activation of a first link on the webpage; and

send to the computing device the second request comprising the target URL corresponding to the first link.

5. The method of claim 1, wherein the setting instructions comprise an HTTP response comprising a first-party cookie.

6. The method of claim 1, wherein the redirection instructions comprise an HTTP response comprising a redirection status code and the target URL.

7. The method claim 1, further comprising:

sending, by the computing device, to the user device, the handler instructions, if the first request does not comprise a user device cookie set on the second domain.

8. A method performed by a user device comprising:

receiving, by the user device, a first webpage from a first webserver on a first domain;

sending, by the user device, a first request to a computing device on a second domain;

receiving, by the user device, from the computing device handler instructions;

detecting, by the user device, a link activation of a first link on the first webpage in accordance with the handler instructions, the first link associated with a target URL;

sending, by the user device, to the computing device a second request comprising the target URL in accordance with the handler instructions;

receiving, by the user device, from the computing device setting instructions to set a browser cookie on the second domain and redirection instructions to redirect the user device to the target URL;

setting, by the user device, the browser cookie on the second domain in accordance with the setting instructions; and

requesting, by the user device, from a second webserver a second webpage located at the target URL in accordance with the redirection instructions.

9. The method of claim 8, wherein the first request comprises a first HTTP request, and the second request comprises a second HTTP request.

10. The method of claim 8, wherein the browser cookie comprises a first-party browser cookie.

11. The method of claim 8, wherein the setting instructions comprise an HTTP response comprising the browser cookie.

12. The method of claim 8, wherein the redirection instructions comprise an HTTP response comprising a redirection status code and the target URL.

13. The method of claim 8, further comprising:

setting, by the user device, a browser cookie on the first domain indicating that the second request was sent; and

sending, by the user device, the first request to the computing device on the second domain, if the browser cookie indicating that the second request was sent is not set.

14. A method performed by a user device comprising:

receiving, by the user device, a first webpage comprising tag instructions from a first webserver on a first domain;

executing, by the user device, the tag instructions to send a first request to a computing device on a second domain;

receiving, by the user device, from the computing device handler instructions in response to the first request;

executing, by the user device, the handler instructions to detect a link activation of a first link on the first webpage, the first link associated with a target URL in accordance with the handler instructions;

executing, by the user device, the handler instructions to determine if the target URL is redirectable;

if the target URL is determined to be redirectable;

executing, by the user device, the handler instructions to form a redirection URL from a computing device URL associated with the computing device and the target URL;

executing, by the user device, the handler instructions to send to the computing device a second request comprising the target URL;

receiving, by the user device, from the computing device setting instructions to set a browser cookie on the second domain and redirection instructions to redirect the user device to the target URL;

setting, by the user device, the browser cookie on the second domain in accordance with the setting instructions; and

sending, by the user device, to a second webserver a third request for a second webpage located at the target URL in accordance with the redirection instructions.

15. The method of claim 14, wherein executing, by the user device, the handler instructions to determine if the target URL is redirectable comprises:

determining, by the user device, if the target URL is on the first domain.

16. The method of claim 14, wherein executing, by the user device, the handler instructions to determine if the target URL is redirectable comprises:

determining, by the user device, if the target URL refers to a different webpage than the first webpage.

17. The method of claim 14, wherein executing, by the user device, the handler instructions to determine if the target URL is redirectable comprises:

determining, by the user device, if the target URL is less than a pre-determined length.

18. The method of claim 14, wherein the first request comprises a first HTTP request, and the second request comprises a second HTTP request.

19. The method of claim 14, wherein the browser cookie comprises a first-party cookie.

20. The method of claim 14, wherein the setting instructions comprise an HTTP response comprising the browser cookie.

21. The method of claim 14, wherein the redirection instructions comprise an HTTP response comprising a redirection status code and the target URL.