Dynamic data delivery apparatus and method for same
First Claim
Patent Images
1. A system for broadcasting advertisements to a plurality of users, the system comprising:
- a data store adapted to store information about a plurality of time slots for broadcasting advertisements by one or more radio stations;
a user interface module adapted to receive bids, each bid for broadcasting an advertisement and associated with user-selected criteria according to which to broadcast the advertisement; and
a server system adapted to automatically select one or more of the plurality of time slots for broadcasting an advertisement according to the user-selected criteria, the broadcast advertisement in each time slot having a winning bid, and to electronically transmit, to a radio station, an advertisement for the winning bid for each selected time slot in real time.
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Abstract
A system for providing enhanced radio content to a remote user is disclosed. The system includes at least one input that receives non-radio input; and, at least one output interconnected to the at least one input via a hub, wherein the at least one output receives the enhanced radio content via the hub after at least one manipulation of the non-radio input by the hub to form the enhanced radio content, wherein the at least one manipulation is in accordance with the at least one non-radio input.
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Citations
48 Claims
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1. A system for broadcasting advertisements to a plurality of users, the system comprising:
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a data store adapted to store information about a plurality of time slots for broadcasting advertisements by one or more radio stations; a user interface module adapted to receive bids, each bid for broadcasting an advertisement and associated with user-selected criteria according to which to broadcast the advertisement; and a server system adapted to automatically select one or more of the plurality of time slots for broadcasting an advertisement according to the user-selected criteria, the broadcast advertisement in each time slot having a winning bid, and to electronically transmit, to a radio station, an advertisement for the winning bid for each selected time slot in real time. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A method for broadcasting advertisements to a plurality of users, the method comprising:
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storing information about a plurality of time slots for broadcasting advertisements by one or more radio stations; receiving, via a user interface, a plurality of bids, each bid for broadcasting an advertisement and associated with user-selected criteria according to which to broadcast the advertisement; automatically selecting one or more of the plurality of time slots for broadcasting an advertisement according to the user-selected criteria, the broadcast advertisement having a winning bid; and electronically transmitting, to a radio station, an advertisement for the winning bid for each selected time slot in real time. - View Dependent Claims (18, 19, 20, 21, 22)
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23. A computer program product comprising:
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a computer-readable storage medium having computer program code embodied therein for broadcasting advertisements to a plurality of users, the computer program code adapted to; store information about a plurality of time slots for broadcasting advertisements by one or more radio stations; receive, via a user interface, bids, each bid for broadcasting an advertisement and associated with user-selected criteria according to which to broadcast the advertisement; automatically select one or more of the plurality of time slots for broadcasting an advertisement according to the user-selected criteria, the broadcast advertisement having a winning bid; and electronically transmit, to a radio station, an advertisement for the winning bid for the selected time slot in real time. - View Dependent Claims (24, 25, 26, 27)
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28. A system for broadcasting advertisements to a plurality of users, the system comprising:
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a data store adapted to store information about a plurality of time slots for broadcasting advertisements by one or more radio stations; a user interface module adapted to receive bids, each bid for broadcasting an advertisement and associated with user-selected criteria according to which to broadcast the advertisement; and a server system adapted to transmit advertisements to the one or more radio stations, and to automatically select in real time of the plurality of time slots for broadcasting an advertisement according to the user-selected criteria, the broadcast advertisement in each time slot having a winning bid, and to electronically transmit to a radio station for a selected time slot, an indication of the advertisement having the winning bid for the selected time slot. - View Dependent Claims (29, 30, 31, 32, 33, 34, 35)
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36. A method for broadcasting advertisements to a plurality of users, the method comprising:
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storing information about a plurality of time slots for broadcasting advertisements by one or more radio stations; electronically transmitting to advertisements one or more of the radio stations for broadcasting; receiving, via a user interface, a plurality of bids, each bid for broadcasting one of the advertisements and associated with user-selected criteria according to which to broadcast the advertisement; automatically selecting in real time one or more of the plurality of time slots for broadcasting an advertisement according to the user-selected criteria, the broadcast advertisement having a winning bid; and electronically transmitting, to a radio station, for a selected time slot, an indication of the advertisement having the winning bid for the selected time slot. - View Dependent Claims (37, 38, 39, 40, 41, 42)
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43. A computer program product comprising:
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a computer-readable storage medium having computer program code embodied therein for broadcasting advertisements to a plurality of users, the computer program code adapted to; store information about a plurality of time slots for broadcasting advertisements by one or more radio stations; electronically transmit advertisements to one or more of the radio stations for broadcasting; receive, via a user interface, bids, each bid for broadcasting one of the advertisements and associated with user-selected criteria according to which to broadcast the advertisement; automatically select in real time one or more of the plurality of time slots for broadcasting an advertisement according to the user-selected criteria, the broadcast advertisement having a winning bid; and electronically transmit, to a radio station, for a selected time slot, an indication of the advertisement having the winning bid for the time slot. - View Dependent Claims (44, 45, 46, 47, 48)
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Specification