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System and method for toy adoption marketing

  • US 7,442,108 B2
  • Filed: 10/26/2007
  • Issued: 10/28/2008
  • Est. Priority Date: 12/31/2003
  • Status: Active Grant
First Claim
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1. A method that provides a virtual presentation comprising:

  • on a website, validating a registration code associated with a toy;

    responsive to said validating, providing a virtual replica of the toy on the website;

    providing content that allows obtaining virtual currency on the website when the registration code is validated on the website;

    said website establishing a time period;

    said website using said time period to limit how frequently a reward comprising virtual currency can be obtained for visiting the website during the time period;

    providing content that allows obtaining said reward on the website once during the time period when the website is visited during the time period;

    providing content that allows obtaining virtual currency on the website when the virtual replica of the toy is played with on the website;

    providing content that allows obtaining virtual currency on the website when a game is played with another virtual replica of a different toy that is present on the website;

    providing content that allows purchasing one or more virtual food items using the virtual currency;

    subsequent to said validating, providing content that allows feeding the virtual replica of the toy with the food purchased with the virtual currency; and

    providing content that displays available virtual currency associated with the virtual replica of the toy,wherein said time period is a day, and said content that allows obtaining virtual currency for a specified activity on the website only once during a day, and prevents said obtaining virtual currency after said website is visited more than once during the day.

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