System and method for generating a user profile from layers based on prior user response

• US 7,877,679 B2
• Filed: 05/04/2006
• Issued: 01/25/2011
• Est. Priority Date: 05/04/2005
• Status: Active Grant

• Current Assignee: LivePerson Incorporated
• Original Assignee: Amadesa Ltd (LivePerson Incorporated)
• Inventors: Ozana, Avihai
• Primary Examiner(s): Hong; Stephen S
• Assistant Examiner(s): Yang; I-Chan
• Application Number:
  US11/381,660
• Publication Number:
  US 20060259483A1
• Time in Patent Office: 1,727 Days
• Field of Search: 715/224, 715/226
• US Class Current: 715/221
• CPC Class Codes: G06F 16/95 Retrieval from the web
• CPC Class Codes: G06F 40/174 Form filling; Merging

Abstract

A method for optimizing forms includes generating a profile of a user of a web browser on a client computer and loading into the web browser a vendor form including a field to be filled in with information provided by the user. The form also includes a tag invoking a script-based engine. Software code is stored corresponding to a plurality of layers containing interactive instructions for assisting the user in filling in the field. Responsively to the tag, the script-based engine is loaded into the web browser. Responsively to at least one profile parameter of the user, a portion of the software code is selected and downloaded to the web browser, so that a layer from among the plurality of layers is displayed by the web browser. Via the displayed layer, input is received from the user for filling in the field.

Claims

1. A method for generating a user profile, of a user of a web browser, the user profile including a plurality of profile parameters, the method comprising:

employing a tag to load a script-based engine into the web browser;

employing the script-based engine to download from a server to the web browser, data comprising definitions of a plurality of HTML layers of a customizable form and profile logic defining correspondence between said plurality of profile parameters and each of the plurality of HTML layers;

subsequently, employing said script-based engine to utilize said plurality of HTML layers and said profile logic;

to cause said web browser to display one of said plurality of HTML layers to the user;

to monitor at least one user response to at least one query in said one of said plurality of HTML layers, wherein said at least one user response comprises an adeptness assessment of the user in interacting with the web browser; and

based on said at least one user response;

to set at least one parameter of said plurality of profile parameters of said user profile; and

to select a subsequent HTML layer to be displayed, by the web browser, from among said plurality of HTML layers already downloaded to said web browser, wherein a subsequent HTML layer with a higher level of detail is selected for a user profile indicating a higher adeptness assessment and a subsequent HTML layer with a lower level of detail is selected for a user profile indicating a lower adeptness assessment.

2. The method according to claim 1, wherein the subsequent HTML layer to be displayed comprises one of at least first and second alternative HTML layers, each of said at least first and second alternative HTML layers being associated with a given value of said at least one user response.

3. The method according to claim 2, wherein the value is indicative of at least one of an age, gender, personal interest, and financial status of the user.

4. The method according to claim 1, wherein said to select a subsequent HTML layer comprises to set an aspect of at least one of graphics, text, and sound in the HTML layer based on said adeptness assessment.

5. The method according to claim 1, and further comprising aggregating a statistic with respect to the adeptness assessments of a plurality of users and setting an aspect of at least one of graphics, text, and sound in the HTML layer based on the statistic.

6. The method according to claim 1, wherein said one of said plurality of HTML layers comprises a generic HTML layer.

7. A system for generating a user profile, of a user of a web browser, the user profile including a plurality of profile parameters, the system comprising:

a client computer including a web browser; and

at least one server including;

a network interface, which is configured to communicate over a network with said web browser, said web browser being coupled to receive via the network a tag invoking a script-based engine;

a memory, which is arrange to hold said user profile, data comprising definitions of a plurality of HTML layers of a customizable form and profile logic defining correspondence between said plurality of profile parameters and each of said plurality of HTML layers; and

a processor, which is coupled to the network interface and the memory, and which is operative, responsively to the tag;

to load a script-based engine into the web browser; and

to download from said at least one server to the client computer said data, in response to a request from the script-based engine,

said web browser being operative to subsequently, employ said script-based engine to utilize said plurality of HTML layers and said profile logic;

to cause said web browser to display one of said plurality of HTML layers to the user;

to monitor at least one user response to at least one query in said one of said plurality of HTML layers, wherein said at least one user response comprises an adeptness assessment of the user in interacting with the web browser; and

based on said at least one user response;

to set at least one parameter of said plurality of profile parameters of said user profile; and

to select a subsequent HTML layer to be displayed, by the web browser, from among said plurality of HTML layers already downloaded to said web browser, wherein a subsequent HTML layer with a higher level of detail is selected for a user profile indicating a higher adeptness assessment and a subsequent HTML layer with a lower level of detail is selected for a user profile indicating a lower adeptness assessment.

8. The system according to claim 7, wherein the script-based engine is operative to select the subsequent HTML layer by choosing between at least first and second alternative HTML layers, each of said first and second alternative HTML layers being associated with a given value of said at least one user response.

9. The system according to claim 8, wherein the value is indicative of at least one of an age, gender, personal interest, and financial status of the user.

10. The system according to claim 7, wherein the script-based engine is operative to measure an adeptness of the user in interacting with the web browser and to set a profile parameter according to the measure of adeptness.

11. The system according to claim 10, wherein the script-based engine is operative to determine an aspect of at least one of graphics, text, and sound in the displayed HTML layer based on the measure of adeptness.