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Methods for alerting a sales representative of customer presence based on customer identification information

  • US 8,055,551 B2
  • Filed: 09/19/2008
  • Issued: 11/08/2011
  • Est. Priority Date: 10/22/2002
  • Status: Active Grant
First Claim
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1. A process implemented on a computer system, comprising:

  • obtaining biometric information about a customer using at least one device connected to the computer system;

    storing the biometric information about the customer in a database of the computer system;

    determining, based on a comparison in a customer identification engine connected to the computer system of the biometric information about the customer stored in the database of the computer system with biometric information obtained during at least one visit of the customer to a store, shopping experience information comprising at least one length of time spent by the customer during the at least one visit in at least one region of the store;

    determining purchase behavior information about the at least one visit of the customer to the store comprising at least whether the customer made a purchase during the visit, and if so, information about the purchase;

    electronically associating within the computer system the shopping experience information and the purchase behavior information with the biometric information about the customer stored in the database of the computer system;

    during a visit of the customer to the store subsequent to the at least one visit, identifying the customer by comparing, in the customer identification engine, the biometric information about the customer stored in the database of the computer system with biometric information obtained during the subsequent visit;

    determining at least one length of time spent by the customer during the subsequent visit in at least one region of the store;

    determining, by a business rules engine connected to the computer system, based at least on the shopping experience information, on the purchase behavior information, and on the at least one length of time spent by the customer during the subsequent visit in at least one region of the store, whether contacting the customer is statistically expected to increase sales; and

    electronically relaying, through the computer system, an instruction to a store sales representative based on the determination of the business rules engine.

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