System and method for selecting advertisements
First Claim
1. A computer-implemented method of displaying an interactive advertisement to a viewer via a television, wherein the television is connected to a set-top box, and wherein the set-top box is configured to receive input from the viewer via a user input device, the method comprising:
- receiving at the set-top box at least one television advertisement, wherein the received television advertisement relates to at least one product offered by a particular advertiser, wherein the at least one product has multiple features,wherein different features of the at least one product are emphasized to different viewers based on personal information or preferences associated with the viewer, andwherein the personal information or preferences are obtained without providing a sequence of input prompts related to product attributes;
requesting by the set-top box an action from the viewer during display of the television advertisement;
receiving at the set-top box the requested action from the viewer during display of the advertisement,wherein the received action includes personal information or preferences associated with the viewer, andwherein at least a portion of the personal information or preferences is input by the viewer to the set-top box via the user input device;
creating at the set-top box an interactive advertisement, wherein the interactive advertisement emphasizes certain features of the at least one product based on the personal information or preferences associated with the viewer,wherein the personal information associated with the viewer comprises an image of the viewer,wherein the interactive advertisement is created by modifying the received television advertisement based on the received action,wherein modifying comprises combining the personal information or preferences associated with the viewer with the received television advertisement, andwherein creating the interactive advertisement includes inserting the image of the viewer into the received advertisement;
displaying the interactive advertisement to the viewer via the television; and
transmitting from the set-top box to a remote data collection site an indication of the displayed interactive advertisement and an indication of one or more demographic statistics associated with the viewer, while omitting from the transmission to the remote data collection site any personally identifiable information associated with the viewer, wherein the personally identifiable information includes the personal information or preferences associated with the viewer.
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Abstract
A method for displaying interactive advertisements on a television having a controller connected thereto and configured for receiving input from a viewer of the television is disclosed. The controller has a receiver operable to receive advertisements and a processor operable to modify the advertisements. The method generally comprises requesting action by the viewer of the television, modifying an advertisement based on the action of the viewer, and displaying the modified advertisement on the television.
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Citations
18 Claims
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1. A computer-implemented method of displaying an interactive advertisement to a viewer via a television, wherein the television is connected to a set-top box, and wherein the set-top box is configured to receive input from the viewer via a user input device, the method comprising:
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receiving at the set-top box at least one television advertisement, wherein the received television advertisement relates to at least one product offered by a particular advertiser, wherein the at least one product has multiple features, wherein different features of the at least one product are emphasized to different viewers based on personal information or preferences associated with the viewer, and wherein the personal information or preferences are obtained without providing a sequence of input prompts related to product attributes; requesting by the set-top box an action from the viewer during display of the television advertisement; receiving at the set-top box the requested action from the viewer during display of the advertisement, wherein the received action includes personal information or preferences associated with the viewer, and wherein at least a portion of the personal information or preferences is input by the viewer to the set-top box via the user input device; creating at the set-top box an interactive advertisement, wherein the interactive advertisement emphasizes certain features of the at least one product based on the personal information or preferences associated with the viewer, wherein the personal information associated with the viewer comprises an image of the viewer, wherein the interactive advertisement is created by modifying the received television advertisement based on the received action, wherein modifying comprises combining the personal information or preferences associated with the viewer with the received television advertisement, and wherein creating the interactive advertisement includes inserting the image of the viewer into the received advertisement; displaying the interactive advertisement to the viewer via the television; and transmitting from the set-top box to a remote data collection site an indication of the displayed interactive advertisement and an indication of one or more demographic statistics associated with the viewer, while omitting from the transmission to the remote data collection site any personally identifiable information associated with the viewer, wherein the personally identifiable information includes the personal information or preferences associated with the viewer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A system for displaying an interactive advertisement to a viewer via a television, the television connected to a set-top box, and the set-top box configured to receive input from the viewer through a user input device, the system comprising:
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means for receiving at least one television advertisement at the set-top box, wherein the received television advertisement relates to at least one product offered by a particular advertiser, wherein the at least one product has multiple features, and wherein different features of the at least one product are emphasized to different viewers based on personal information or preferences associated with the viewer; means for requesting interaction at the set-top box from the viewer during display of the advertisement; means for receiving the requested interaction at the set-top box from the viewer during display of the television advertisement, wherein the received interaction includes personal information or preferences associated with the viewer, wherein at least a portion of the personal information or preferences is input by the viewer to the set-top box via the user input device, and wherein the personal information or preferences are obtained without providing a sequence of input prompts related to product attributes;
means for creating an interactive advertisement at the set-top box,wherein the personal information associated with the viewer comprises an image of the viewer, wherein the interactive advertisement emphasizes certain features of the at least one product based on the personal information or preferences associated with the viewer, wherein the means for creating comprises modifying the received television advertisement based on the received interaction, and wherein modifying comprises combining the personal information or preferences associated with the viewer with the received television advertisement, and further includes inserting the image of the viewer into the received television advertisement; means for displaying the interactive advertisement to the viewer via the television; and means for transmitting from the set-top box to a remote data collection site an indication of the displayed interactive advertisement and an indication of one or more demographic statistics associated with the viewer, wherein the means for transmitting includes omitting from the transmission to the remote data collection site any personally identifiable information associated with the viewer, wherein the personally identifiable information includes the personal information or preferences associated with the viewer. - View Dependent Claims (14, 15, 16, 17, 18)
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Specification