Establishing a multimodal advertising personality for a sponsor of a multimodal application

• US 8,239,205 B2
• Filed: 04/27/2011
• Issued: 08/07/2012
• Est. Priority Date: 09/12/2006
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Nuance Communications, Inc. (Microsoft Corporation)
• Inventors: Cross, Charles W. Jr., Pike, Hilary A.
• Primary Examiner(s): Yen, E.
• Application Number:
  US13/095,037
• Publication Number:
  US 20110202349A1
• Time in Patent Office: 468 Days
• Field of Search: 704270-275
• US Class Current: 704/275
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G10L 21/00 Speech or voice signal processing techniques to produce another audible or non-audible signal, e.g. visual or tactile, in order to modify its quality or its intelligibility G10L19/00 takes precedence

Abstract

Establishing a multimodal advertising personality for a sponsor of a multimodal application, including associating one or more vocal demeanors with a sponsor of a multimodal application and presenting a speech portion of the multimodal application for the sponsor using at least one of the vocal demeanors associated with the sponsor.

Claims

1. A method of operating a multimodal application, the method comprising:

selecting, using a processor, a demeanor for presentation of content of a content provider via the multimodal application to a user, the demeanor representing a style for presentation of the content, wherein selecting the demeanor comprises considering, by the processor, a factor selected from the group consisting of;

a time of day at which the content is to be provided;

a location at which the content is to be provided; and

an application domain of the multimodal application; and

presenting the content to the user using the demeanor.

2. The method of claim 1, wherein selecting the demeanor further comprises considering a characteristic of the user of the multimodal application to whom the content is to be provided.

3. The method of claim 2, wherein the characteristic of the user is gender.

4. The method of claim 2, wherein the characteristic of the user is a user status as a repeat user.

5. The method of claim 1, wherein selecting the demeanor comprises considering the location at which the content is to be provided.

6. The method of claim 1, wherein selecting the demeanor comprises considering the time of day at which the content is to be provided to the user.

7. The method of claim 1, wherein selecting the demeanor comprises selecting the demeanor in compliance with rules established by the content provider.

8. The method of claim 1, wherein the demeanor is a vocal demeanor.

9. The method of claim 1, wherein the demeanor is a visual demeanor.

10. The method of claim 1, further comprising associating the demeanor with the content provider.

11. The method of claim 10, wherein associating the demeanor with the content provider comprises associating a set of demeanors with the content provider, and wherein selecting the demeanor comprises selecting the demeanor from the set of demeanors.

12. The method of claim 1, wherein the demeanor persists only for a current logon session of the multimodal application.

13. The method of claim 1, wherein selecting the demeanor comprises considering the application domain of the multimodal application.

14. A system, comprising:

a processor; and

a computer recordable medium operatively coupled to the processor, the computer recordable medium storing computer program instructions which, when executed by the processor, cause the processor to perform a method comprising;

selecting a demeanor for presentation of content of a content provider via a multimodal application to a user, the demeanor representing a style for presentation of the content, wherein selecting the demeanor comprises considering, by the processor, a factor selected from the group consisting of;

a time of day at which the content is to be provided;

a location at which the content is to be provided; and

an application domain of the multimodal application; and

presenting the content to the user using the demeanor.

15. The system of claim 14, wherein selecting the demeanor further comprises considering a characteristic of the user of the multimodal application to whom the content is to be provided.

16. The system of claim 15, wherein the characteristic of the user is gender.

17. The system of claim 15, wherein the characteristic of the user is a user status as a repeat user.

18. The system of claim 14, wherein selecting the demeanor comprises considering the location at which the content is to be provided.

19. The system of claim 14, wherein selecting the demeanor comprises considering the time of day at which the content is to be provided to the user.

20. The system of claim 14, wherein selecting the demeanor comprises selecting the demeanor in compliance with rules established by the content provider.

21. The system of claim 14, wherein the demeanor is a vocal demeanor.

22. The system of claim 14, wherein the demeanor is a visual demeanor.

23. The system of claim 14, wherein the method further comprises associating the demeanor with the content provider.

24. The system of claim 23, wherein associating the demeanor with the content provider comprises associating a set of demeanors with the content provider, and wherein selecting the demeanor comprises selecting the demeanor from the set of demeanors.

25. The system of claim 14, wherein the demeanor persists only for a current logon session of the multimodal application.

26. The system of claim 14, wherein selecting the demeanor comprises considering the application domain of the multimodal application.

27. A computer recordable device comprising computer program instructions which, when executed, cause performance of a method comprising:

selecting a demeanor for presentation of content of a content provider via a multimodal application to a user, the demeanor representing a style for presentation of the content, wherein selecting the demeanor comprises considering a factor selected from the group consisting of;

a time of day at which the content is to be provided;

a location at which the content is to be provided; and

an application domain of the multimodal application; and

presenting the content to the user using the demeanor.

28. The computer recordable device of claim 27, wherein selecting the demeanor further comprises considering a characteristic of the user of the multimodal application to whom the content is to be provided.

29. The computer recordable device of claim 28, wherein the characteristic of the user is gender.

30. The computer recordable device of claim 28, wherein the characteristic of the user is a user status as a repeat user.

31. The computer recordable device of claim 27, wherein selecting the demeanor comprises considering the location at which the content is to be provided.

32. The computer recordable device of claim 27, wherein selecting the demeanor comprises considering the time of day at which the content is to be provided to the user.

33. The computer recordable device of claim 27, wherein selecting the demeanor comprises selecting the demeanor in compliance with rules established by the content provider.

34. The computer recordable device of claim 27, wherein the demeanor is a vocal demeanor.

35. The computer recordable device of claim 27, wherein the demeanor is a visual demeanor.

36. The computer recordable device of claim 27, wherein the method further comprises associating the demeanor with the content provider.

37. The computer recordable device of claim 36, wherein associating the demeanor with the content provider comprises associating a set of demeanors with the content provider, and wherein selecting the demeanor comprises selecting the demeanor from the set of demeanors.

38. The computer recordable device of claim 27, wherein the demeanor persists only for a current logon session of the multimodal application.

39. The computer recordable device of claim 27, wherein selecting the demeanor comprises considering the application domain of the multimodal application.