Advertiser alerting system and method in a networked database search system

• US 8,321,274 B2
• Filed: 04/28/2006
• Issued: 11/27/2012
• Est. Priority Date: 07/29/2005
• Status: Expired due to Fees

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Collins, Robert J., Apodaca, Paul Joseph, Wand, Adam J., Jones, Claude III
• Primary Examiner(s): Weiss, John
• Assistant Examiner(s): STIBLEY, MICHAEL R
• Application Number:
  US11/413,535
• Publication Number:
  US 20070033103A1
• Time in Patent Office: 2,405 Days
• Field of Search: 705/14, 705/14.43, 705/14.42
• US Class Current: 705/14.43
• CPC Class Codes: G06F 16/374 Thesaurus
• CPC Class Codes: G06F 40/30 Semantic analysis
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0263 based upon Internet or website rating
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0275 Auctions

Abstract

A system and method provide advertisement campaign information about an advertisement campaign to an advertiser. The system includes means for organizing advertisement campaign information into one or more ad groups and a web interface to receive advertiser inputs and provide system alerts about the advertisement campaign information to the advertiser. The system further includes a campaign data store configured to store advertisement campaign account data and an alerting system to produce the system alerts about performance of the advertisement campaign.

Claims

1. A method for providing advertisement information about an advertisement campaign to an advertiser, the method comprising:

using a server, collecting advertisement information from an advertisement campaign service provider;

in response to input information received at the server from an advertiser, organizing the collected advertisement information into at least one advertising campaign, organizing the at least one advertising campaign into at least two ad groups, and organizing at least one of the ad groups into a plurality of advertising tactics including search result listings, banner advertisements and content match, the at least one of the ad groups including at least two advertisements, each of the at least two advertisements being a part of a respective specified advertising tactic, wherein each ad group includes respective advertiser-specified ad group parameters and each of the at least two advertisements includes respective advertiser-specified ad parameters, each ad group organized so that changes made to the respective ad group parameters of a selected ad group will apply to the respective ad parameters of all advertisements in the selected ad group;

using the server, receiving commands entered via the graphical user interface at a user device to select predetermined graphical and tabular displays of advertisement information at the user device;

using the server, sending a portion of the collected advertisement information from the advertisement campaign management system to a graphical user interface operated in conjunction with the user device for display to a user, including arranging the portion of the collected advertisement campaign information into a user interface arrangement displaying graphical and tabular summaries of the collected advertisement information according to the received commands for display in a format based on organization of the advertisement information into at least one advertising campaign, at least two ad groups and a plurality of advertising tactics;

using the server of the advertisement management system, receiving advertiser inputs via the graphical user interface defining a system alert to be provided to the advertiser upon occurrence of an event defined by the system alert, the system alert defining one or more advertising campaigns, ad groups or advertising tactics which are subject to the system alert;

in response to the received advertiser inputs, at the server, monitoring to detect occurrence of the event defined by the system alert; and

when the event occurs, providing data to produce the system alert on the graphical user interface about performance of the advertisement campaign for the one or more advertising campaigns, ad groups or advertising tactics which are subject to the system alert.

2. The method of claim 1 wherein receiving advertiser inputs comprises:

receiving an indication entered via the graphical user interface at the user device to provide a daily alert summary,

and further comprising;

providing data to produce on the graphical user interface the daily alert summary including alerts for the one or more advertising campaigns, ad groups or advertising tactics which are subject to the system alert.

3. The method of claim 1 wherein receiving advertiser inputs comprises:

receiving an indication entered via the graphical user interface to provide instant notification for specified alerts,

and further comprising;

providing data to produce on the graphical user interface the instant notification including alerts for the one or more advertising campaigns, ad groups or advertising tactics which are subject to the system alert.

4. A system for providing advertisement campaign information about an advertisement campaign to an advertiser, the system comprising:

an advertisement campaign management system configured to store advertisement campaign information for a plurality of advertisers, respective advertisement campaign information being organized by a respective advertiser into at least one advertising campaign, the at least one advertising campaign being organized into at least two ad groups, at least one of the ad groups being organized into a plurality of advertising tactics including search result listings, banner advertisements and content match, the at least one of the ad groups including at least two advertisements, each of the at least two advertisements being a part of a respective advertising tactic, wherein each ad group includes respective ad group parameters and each of the at least two advertisements includes respective ad parameters, each ad group organized so that changes made to the respective ad group parameters of a selected ad group will apply to the respective ad parameters of all advertisements in the selected ad group;

a web interface in data communication with the advertisement campaign management system and configured to receive advertiser inputs from the respective advertiser, the advertiser inputs including display-defining inputs specifying graphical and tabular presentation of advertiser-specified parameters, the display-defining inputs specifying filters that control display of information based on advertiser selections of advertising campaign, ad group and advertising tactic, the web interface further being configured to provide system alerts about the advertisement campaign information to the advertiser based on the received display-defining inputs the system alerts defining one or more advertising campaigns, ad groups or advertising tactics which are subject to the system alerts;

a campaign data store configured to store advertisement campaign account data; and

an alerting system in data communication with the campaign data store and the web interface to produce the system alerts about performance of the advertisement campaign and provide a visual report based on the display-defining inputs to the web interface, the system alerts being based on the organization of the advertisement campaign information into the at least one advertising campaign, the at least two ad groups and the plurality of advertising tactics.

5. The system of claim 4 wherein the alerting system comprises a user interface having user actuated inputs to control production of the system alerts about the performance of the advertisement campaign.

6. The system of claim 4 wherein the alerting system comprises:

an application to compare criteria for providing a system alert with stored advertisement campaign account data; and

an application to provide the system alert when the criteria are met.

7. The system of claim 4 wherein the alerting system comprises:

an application to create a performance alert for an individual campaign.

8. The system of claim 7 wherein the alerting system comprises:

an application to create a performance alert for an individual ad group.

9. The system of claim 7 wherein the alerting system comprises:

an application to create a performance alert as a blanket alert set at a campaign level and which applies to all ad groups in a campaign defined by the campaign level.