Object customization and management system

• US 8,321,473 B2
• Filed: 08/10/2010
• Issued: 11/27/2012
• Est. Priority Date: 08/31/2009
• Status: Active Grant

• Current Assignee: Accenture Global Services Limited (Accenture PLC)
• Original Assignee: Accenture Global Services Limited (Accenture PLC)
• Inventors: Symons, Matthew, Roytman, Anatoly
• Primary Examiner(s): Yen, Syling
• Application Number:
  US12/853,860
• Publication Number:
  US 20110055254A1
• Time in Patent Office: 840 Days
• Field of Search: 707/791, 707/792, 707/793, 707/794, 707/797, 707/798, 707/799, 707/800, 707/801, 707/803, 707/804, 707/802, 707/805, 707/809, 707/812, 707/999.101, 707/999.102, 705/1, 705/10, 709/203
• US Class Current: 707/803
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

An Object Customization and Management (OCM) system is configured to identify an object for creating a website based on a business objective. The OCM system includes a customizing module configured to determine qualitative attribute categories for a plurality of objects operable to be used in websites. The module assigns the plurality of objects to the qualitative attribute categories. The OCM system also includes a data management module configured to receive a request for one of the plurality of objects to be used to achieve the business objective. This module also matches the business objective with one of the qualitative attribute categories, and selects an object in the matched qualitative attribute category for the request.

Claims

1. An Object Customization and Management (OCM) system to manage digital objects, the OCM system comprising:

a computer system that includes a data storage device and a processor, the computer system to;

generate customized objects, wherein to generate the customized objects further comprises;

associate information with the digital objects, and store the associated information as metadata for the digital objects; and

assign the customized objects to qualitative attribute categories, the customized objects to be used in websites, wherein each qualitative attribute category includes a qualitative attribute, wherein to assign the customized objects includes;

assign provisional qualitative attributes to the customized objects;

provisionally assign each customized object to qualitative attribute categories based on the assigned provisional qualitative attributes;

determine feedback data based on a marketing activity correlation established by testing or using the customized objects;

determine an accuracy of the provisionally assigned qualitative attributes categories as applied to each of the customized objects from the feedback data; and

modify the assignment of at least one of the customized objects based on the feedback data, wherein the modifying includes;

removing the at least one customized object from one of the provisionally assigned qualitative attribute categories if the assignment is not validated based on the feedback data; and

keeping the at least one customized object in the remaining provisionally assigned qualitative attribute categories if the assignment is validated based on the feedback data; and

process a request for a stored digital object to be used to achieve a business objective, wherein to process the request is to;

receive the request;

determine if one of the qualitative attribute categories matches the qualitative attribute and the business objective from the request;

if one of the qualitative attribute categories matches the qualitative attribute and the business objective from the request, select a customized object in the matched qualitative attribute category for the request; and

if not one of the qualitative attribute categories matches the qualitative attribute and the business objective from the request, create a new qualitative attribute category for the qualitative attribute and the business objective from the request and generate a request to create a new customized object for the new qualitative attribute category.

2. The OCM system of claim 1, wherein the processor is to

test the customized objects to determine whether each of the customized objects matches a qualitative attribute or a business objective for the respective provisionally assigned qualitative attribute categories, and

determine the feedback data based on the testing.

3. The OCM system of claim 1, wherein the qualitative attribute for each customized object is an emotional response or a perception of a user stimulated by viewing the customized object.

4. The OCM system of claim 1, wherein the qualitative attribute for each customized object is a recommended use for the customized object.

5. The OCM system of claim 4, wherein the recommended use is for a geographic region.

6. The OCM system of claim 5, wherein the recommended use is for a demographic.

7. The OCM system of claim 2, wherein, to test the customized objects, the processor is to

use the customized objects in one or more websites, and

determine whether a visitor to the one or more websites performs an action associated with the business objective assigned to the qualitative attribute category for each customized object used in the one or more websites.

8. A method for identifying an object for a business objective, the method comprising:

generating customized objects, wherein generating the customized objects further comprises;

storing digital objects in a data storage device;

generating, by a processor, customized objects by associating information with the digital objects, and storing the associated information as metadata for the digital objects;

assigning the customized objects to qualitative attribute categories, the customized objects to be used in websites, wherein each qualitative attribute category includes a qualitative attribute, wherein the assigning of the plurality of customized objects includes;

assigning provisional qualitative attributes to the customized objects;

provisionally assigning each customized object to qualitative attribute categories based on the assigned provisional qualitative attributes;

determining feedback data based on a marketing activity correlation established by testing or using the customized objects;

determining an accuracy of the provisionally assigned qualitative attributes categories as applied to each of the customized objects from the feedback data; and

modifying the assignment of at least one of the customized objects based on the feedback data, wherein the modifying includes;

removing the at least one customized object from one of the provisionally assigned qualitative attribute categories if the assignment is not validated based on the feedback data; and

keeping the at least one customized object in the remaining provisionally assigned qualitative attribute categories if the assignment is validated based on the feedback data; and

processing a request for a stored digital object to be used to achieve a business objective, wherein the processing includes;

receiving the request;

identifying a qualitative attribute and the business objective from the request;

determining if one of the qualitative attribute categories matches the qualitative attribute and the business objective from the request;

if one of the qualitative attribute categories matches the qualitative attribute and the business objective from the request, selecting a customized object in the matched qualitative attribute category for the request; and

if not one of the qualitative attribute categories matches the qualitative attribute and the business objective from the request, creating a new qualitative attribute category for the qualitative attribute and the business objective from the request and generating a request to create a new customized object for the new qualitative attribute category.

9. The method of claim 8, wherein the testing comprises:

testing the customized objects to determine whether each of the customized objects match the business objectives for the respective provisionally assigned qualitative attribute categories; and

determining the feedback data based on the testing.

10. The method of claim 9, wherein the testing comprises:

using the customized objects in one or more websites; and

determining whether a visitor to the one or more websites performs an action associated with the business objective assigned to the qualitative attribute category for each customized object used in the one or more websites.

11. A non-transitory computer readable medium storing computer readable instructions that when executed by a computer system identify an object for a business objective, the computer readable instructions to:

generate and store customized objects, wherein to generate and store customized objects is to;

associate information with the digital objects as metadata for the digital objects;

assign the customized objects to qualitative attribute categories, the customized objects to be used in websites, wherein each qualitative attribute category includes a qualitative attribute, wherein to assign the customized objects includes;

assign provisional qualitative attributes to the customized objects;

provisionally assign each customized object to qualitative attribute categories based on the assigned provisional qualitative attributes;

determine feedback data based on a marketing activity correlation established by testing or using the customized objects;

determine an accuracy of the provisionally assigned qualitative attributes categories as applied to each of the customized objects from the feedback data; and

modify the assignment of at least one of the customized objects based on the feedback data, wherein the modifying includes;

removing the at least one customized object from one of the provisionally assigned qualitative attribute categories if the assignment is not validated based on the feedback data; and

keeping the at least one customized object in the remaining provisionally assigned qualitative attribute categories if the assignment is validated based on the feedback data; and

process a request for a stored digital object to be used to achieve a business objective, wherein to process the request is to;

receive the request;

determine if one of the qualitative attribute categories matches the qualitative attribute and the business objective from the request;

if one of the qualitative attribute categories matches the qualitative attribute and the business objective from the request, select a customized object in the matched qualitative attribute category for the request; and

if not one of the qualitative attribute categories matches the qualitative attribute and the business objective from the request, create a new qualitative attribute category for the qualitative attribute and the business objective from the request and generate a request to create a new customized object for the new qualitative attribute category.

12. The computer readable medium of claim 11, wherein the instructions to determine feedback data based on a marketing activity correlation established by testing comprises instructions to:

test the customized objects to determine whether each of the customized objects matches a quantitative attribute or a business objective for the respective provisionally assigned qualitative attribute categories; and

determine the feedback data based on the testing.

13. The computer readable medium of claim 12, wherein the instructions to test comprises:

using the customized objects in one or more websites; and

determining whether a visitor to the one or more websites performs an action associated with the business objective assigned to the qualitative attribute category for each customized object used in the one or more websites.