Methods, systems and apparatus for delivery of media

• US 8,402,356 B2
• Filed: 11/22/2006
• Issued: 03/19/2013
• Est. Priority Date: 11/22/2006
• Status: Active Grant

• Current Assignee: Slack Technologies LLC (Salesforce.com, Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Martinez, Ronald, Davis, Marc
• Primary Examiner(s): Hutton, Jr., Doug
• Assistant Examiner(s): DYER, ANDREW R
• Application Number:
  US11/562,979
• Publication Number:
  US 20080117202A1
• Time in Patent Office: 2,309 Days
• Field of Search: 715/201, 705/14.36, 705/14.4, 705/14.49, 705/14.58, 705/14.67
• US Class Current: 715/201
• CPC Class Codes: G06F 16/437 Administration of user profiles, e.g. generation, initialisation, adaptation, distribution
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration

Abstract

Systems, methods and apparatus for collecting data and presenting media to a user are provided. The systems generally includes a data gathering module associated with an electronic device. The data gathering module communicates gathered data to a management module, which manages at least one user profile based on the gathered data. The management module may select media for presentation to a user based on the user profile, and the selected media may be displayed to the user via a media output device co-located with the user, such as a display of the user'"'"'s mobile electronic device or a television, computer, billboard or other display co-located with the user. Related methods are also provided.

Claims

1. A system comprising:

a processor;

a user data gathering module implemented by the processor, said user data gathering module is in communication with a mobile electronic device, such that the user data gathering module gathers electronic device data of the mobile electronic device, the electronic device data comprising spatial data, temporal data, and interaction data, the interaction data comprising relationship data relating two or more users in a social network of users, such that a user associated with the mobile electronic device is compensated for the gathering of the electronic device data of the mobile electronic device at a first level of compensation for the collection of a first type of the electronic device data and at a second level of compensation for a second type of the electronic device data wherein the first and second levels of compensation are based on respective ratios of amounts of the first and second type of electronic device data to total data comprised in a user profile of the user;

an authenticator implemented by the processor for receiving third party data from at least one third party and authenticating said third party data, the third party data comprising spatial data, temporal data, and interaction data;

a profile management module implemented by the processor that stores the electronic device data and the third party data;

a user profile associated with the user, such that the profile management module manages the user profile comprises at least some of the electronic device data and the third party data and such that the user profile additionally includes deduced information that is deduced by correlating the spatial data, the temporal data, and the interaction data in the electronic device data and the third party data; and

a media presentation module implemented by the processor that selects media from a media inventory by correlating the user profile with metadata associated with the media, selects one media output device from a plurality of media output devices, and delivers the selected media to the one media output device, such that the one media output device is selected by comparing the user profile to each media output device of the plurality of media output devices.

2. The system of claim 1, wherein the interaction data additionally comprises interpersonal communication data, media data, relationship data, transaction data, and device interaction data.

3. The system of claim 2, wherein the relationship additionally comprises user identity data.

4. The system of claim 1, wherein the user profile additionally comprises past location data, present location data, and predicted future location data.

5. The system of claim 1, wherein the deduced information comprises past activity information, present activity information, predicted future activity information, and preferences information.

6. The system of claim 1, wherein the user profile is one of a plurality of user profiles, wherein the profile management module manages the plurality of user profiles, and wherein at least some of the deduced information is deduced based at least on a comparison of two or more of the plurality of user profiles.

7. The system of claim 6, wherein each of the plurality of user profiles is associated with an electronic device, and wherein the media presentation module selects media for presentation to at least one of the electronic devices based at least on a comparison of two of the plurality of user profiles.

8. A method comprising:

collecting, at a computing device, electronic device data for a plurality of mobile electronic devices, each mobile electronic device of the plurality of mobile electronic being associated with a respective one user of a plurality of users, the electronic device data comprising temporal data, spatial data and interaction data, such that the interaction data comprises relationship data relating two or more users in a social network of users;

compensating, by the computing device, each user of the plurality of users for the collecting electronic device data, each of the plurality of users is compensated at a first level of compensation for collection of a first type of the electronic device data and at a second level of compensation for a second type of the electronic device data wherein the first and second levels of compensation are based on respective ratios of amounts of the first and second type of electronic device data to total data comprised in respective user profiles of the plurality of users;

receiving, at the computing device, third party data from a third party, the third party data comprising temporal data, spatial data and interaction data;

authenticating, via the computing device, the electronic device data and the third party data;

maintaining, via the computing device, the respective user profiles of the plurality of users based on the electronic device data and the third party data;

deducing, by the computing device, deduced information for at least a portion of the plurality of user profiles by correlating temporal data, the spatial data, and the interaction data in the electronic device data and the third party data;

updating, by the computing device, the at least a portion of the plurality of user profiles to include the deduced information;

selecting, via the computing device, media from a media inventory by correlating one user profile of the plurality of user profiles with metadata associated with the media;

comparing, via the computing device, the one user profile of the plurality of user profiles to each media output device of a plurality of media output devices, so as to select one media output device of the plurality of media output devices to which the selected media is to be delivered;

transforming the selected media for delivery to the one media output device of the plurality of media output devices; and

causing, via the computing device, the delivery of the selected media to the one media output device.

9. The method of claim 8, wherein the authenticating step comprises:

comparing a third party certificate to authenticating information; and

allowing use of the third party data for the maintaining step.

10. The method of claim 8, wherein the authenticating step comprises:

comparing the third party data to preexisting data of the user profiles;

determining whether the third party data satisfies a predetermined number of authenticating criteria; and

allowing use of the third party data for the maintaining step.

11. The method of claim 10, wherein the deduced information is first deduced information and wherein the method further comprises:

correlating the first deduced information with the electronic device data and third party data;

producing second deduced information based on the correlating step; and

updating one of the plurality of user profiles to include the second deduced information.

12. The method of claim 8, wherein the deduced information comprises past location information, present location information, predicted future location information, past activity information, present activity information, predicted future activity information, primary location information, secondary location information, preferences information and social network information.

13. The method of claim 12, wherein the deducing step comprises:

comparing a first user profile to one other user profile;

deducing the deduced information based on the comparing step; and

updating one of the plurality of user profiles to include at least some of the deduced information.

14. The method of claim 8, wherein the selecting media step comprises:

comparing at least a portion of one user profile of the plurality of user profiles to metadata associated with media of the media inventory; and

selecting one of the media of the media inventory based on the comparing step.

15. The method of claim 8, wherein the one media output device of the plurality of media output devices is a device associated with the third party.

16. The method of claim 8, wherein the interaction data additionally comprises interpersonal communication data, media data, relationship data, transaction data and electronic device interaction data.

17. The method of claim 8, wherein the selecting media from a media inventory is triggered by a co-location of two users of the plurality of users.

18. The method of claim 8, wherein the selecting media from a media inventory is triggered by a commercial transaction.

19. The method of claim 8, wherein the selecting media from a media inventory is triggered by a communication between a first user of the plurality of users and a second user of the plurality of users.

20. The method of claim 8 wherein the first type of the electronic device data is spatial information and the second type of the electronic device data is temporal data or interaction data.