Portable audience measurement architectures and methods for portable audience measurement
First Claim
1. An audience measurement architecture comprising:
- a first data collection server at a first panelist location, the first data collection server to receive and store first audience measurement data from a first portable measurement device associated with the first panelist location and to transmit the first audience measurement data to a central facility; and
a second data collection server at a second location different from the first panelist location to;
automatically establish a connection with the first portable measurement device when the first portable measurement device is within a communication range of the second data collection server,receive second audience measurement data from the first portable measurement device associated with the first panelist location,receive third audience measurement data from a second portable measurement device associated with a second panelist location different from the first panelist location,store the second and third audience measurement data, andtransmit the second and third audience measurement data to the central facility, the central facility to receive and process the first, second, and third audience measurement data.
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Abstract
Portable audience measurement architectures and methods for portable audience measurement are disclosed. A disclosed system contains a plurality of portable measurement devices configured to collect audience measurement data from media devices, a plurality of data collection servers configured to collect audience measurement data from the plurality of portable measurement devices, and a central data processing server. A portable measurement device establishes a communication link with a data collection server in a peer-to-peer manner and transfers the collected audience measurement data to the data collection server. Because the portable measurement device is not dedicated to a particular local data collection server, the portable measurement device periodically or a periodically broadcasts a message attempting to find a data collection server with which to establish a communication link.
179 Citations
18 Claims
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1. An audience measurement architecture comprising:
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a first data collection server at a first panelist location, the first data collection server to receive and store first audience measurement data from a first portable measurement device associated with the first panelist location and to transmit the first audience measurement data to a central facility; and a second data collection server at a second location different from the first panelist location to; automatically establish a connection with the first portable measurement device when the first portable measurement device is within a communication range of the second data collection server, receive second audience measurement data from the first portable measurement device associated with the first panelist location, receive third audience measurement data from a second portable measurement device associated with a second panelist location different from the first panelist location, store the second and third audience measurement data, and transmit the second and third audience measurement data to the central facility, the central facility to receive and process the first, second, and third audience measurement data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method comprising:
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receiving and storing first audience measurement data from a first portable measurement device associated with a first panelist location at a first data collection server at the first panelist location; transmitting the first audience measurement data from the first panelist location to a central facility; automatically establishing a connection between a second data collection server and the first portable measurement device when the first portable measurement device is within a communication range of the second data collection server, the second data collection server being at a second location different from the first panelist location; receiving second audience measurement data from the first portable measurement device at the second data collection server; receiving third audience measurement data from a second portable measurement device associated with a second panelist location different from the first panelist location at the second data collection server; storing the second and third audience measurement data at the second data collection server; and transmitting the second and third audience measurement data from the second data collection server to the central facility, wherein the central facility is to receive and process the first, second, and third audience measurement data. - View Dependent Claims (14, 15, 16, 17, 18)
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Specification