Social network appreciation platform

• US 8,504,423 B2
• Filed: 08/22/2011
• Issued: 08/06/2013
• Est. Priority Date: 08/27/2010
• Status: Active Grant

• Current Assignee: Heartland Commerce, Inc. (Global Payments Incorporated)
• Original Assignee: SNAP Services, LLC
• Inventors: Gosman, David J., Rotbard, Richard F.
• Primary Examiner(s): Hamilton, Matthew L
• Application Number:
  US13/214,418
• Publication Number:
  US 20120054002A1
• Time in Patent Office: 715 Days
• Field of Search: 705/14
• US Class Current: 705/14.49
• CPC Class Codes: G06Q 20/20 Point-of-sale [POS] network systems
• CPC Class Codes: G06Q 20/384 using social networks
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards
• CPC Class Codes: G06Q 30/0229 Multi-merchant loyalty card systems
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

A social network appreciation platform (SNAP) for marketing products or services of a merchant to customers online. A server receives marketing campaigns, announcements, coupons, or other messages defined by a participating merchant, for distribution to certain social networks to which a customer of the merchant belongs. The server also receives registration information from the customer including a unique identifier for use in purchase transactions, a selection of the customer'"'"'s social networks to which certain of the merchant-defined messages are to be distributed, and a selection of the messages for distribution to the selected social networks. In response to transaction data from a transaction source representing a customer purchase, including the customer'"'"'s unique identifier, the server transmits the messages selected by the customer to each social network selected by the customer, for display on the customer'"'"'s page and viewing by friends or followers of the customer on the network.

Claims

1. A method of marketing products or services by a merchant to customers on-line, comprising:

receiving, by a server, from a participating merchant, data defining marketing campaigns, announcements, coupons, or other messages to be distributed to one or more distinct social networks in which a given customer of the merchant is a member;

receiving, by the server, from the customer, registration information including a unique identifier associated with the customer for use in purchase transactions;

receiving, by the server, from the customer, a selection of one or more distinct social networks of which the customer is a member and has a corresponding profile or message board page on each of the distinct social networks, and to which certain marketing campaigns, announcements, coupons, or other messages defined by the merchant are to be distributed;

receiving, by the server, from the customer, a selection of one or more of the announcements, coupons, or other messages defined by the merchant for distribution to the one or more of the distinct social networks selected by the customer;

receiving, by the server, transaction data associated with a purchase by the customer from a transaction source, including the unique identifier associated with the customer; and

transmitting, by the server, and in response to the receiving of the unique identifier in the transaction data, one or more of the announcements, coupons, or other messages selected by the customer to each of the distinct social networks selected by the customer, to be displayed on the corresponding profile or message board page of the customer on each of the selected social networks for viewing by friends or followers of the customer on the networks.

2. A method according to claim 1, including, adding, by the server in response to the received transaction data, a bonus or a reward to a personal account established by the customer on the server.

3. A method according to claim 1, including obtaining the unique identifier from a loyalty card issued by the merchant to the customer.

4. A method according to claim 1, including obtaining the unique identifier from either a gift card or a credit card issued to the customer.

5. A method according to claim 1, including implementing a social following service by reporting to the merchant, by the server, postings of messages within the distinct social networks that contain certain names or words defined by the merchant.

6. A method according to claim 1, including implementing a social coupon service by communicating, by the server, a coupon defined by the merchant to one or more of the distinct social networks selected by the customer.

7. A method according to claim 1, including implementing a social party/social date service by communicating, by the server, an announcement by the customer of an event organized by the customer, to friends or followers of the customer on one or more of the distinct social networks selected by the customer.

8. A method according to claim 1, including implementing a social sharing service by permitting a customer receiving a message or advertisement from the merchant to re-send the message or advertisement, by the server, to friends or followers of the customer on one or more of the distinct social networks selected by the customer.

9. A method according to claim 1, including determining, by the server, a location of a purchase by a customer from the transaction data associated with the purchase.

10. A method according to claim 9, including checking the customer into a selected location based social network of which the customer is a member by submitting, by the server, the location of the purchase by the customer to the selected location based social network.

11. A method according to claim 9, including determining, by the server, statistics concerning customers that lead in certain categories of transactions, points, or awards from purchases at a given location, and implementing a leader board service by displaying the statistics at the given location.

12. A method according to claim 1, including determining, by the server, certain customers that meet activity criteria defined by a given merchant, and implementing a badge system service by issuing, by the server, virtual objects including graphical images to the customers that meet the defined activity criteria.

13. A method according to claim 1, including issuing, by the server, bonus points or other awards in personal accounts established by customers that meet certain activity criteria defined by a given merchant.

14. A system for marketing products or services by a merchant to customers on-line;

comprising;

a customer transaction source; and

a server configured to;

(a) receive, from a participating merchant, data defining marketing campaigns, announcements, coupons, or messages to be distributed to one or more distinct social networks in which a given customer of the merchant is a member;

(b) receive, from the given customer;

(i) registration information including a unique identifier associated with the customer for use in purchase transactions;

(ii) a selection of one or more distinct social networks of which the customer is a member and has a corresponding profile or message board page on each of the distinct social networks, and to which certain marketing campaigns, announcements, coupons, or other messages defined by the merchant are to be distributed; and

(iii) a selection of one or more of the announcements, coupons, or other messages defined by the merchant for distribution to the one or more of the distinct social networks selected by the customer;

(c) receive transaction data associated with a purchase by the customer from the transaction source, including the unique identifier associated with the customer; and

(d) transmit, in response to the unique identifier received in the transaction data, one or more of the announcements, coupons, or other messages selected by the customer to each of the distinct social networks selected by the customer, to be displayed on the corresponding profile or message board page of the customer on each of the selected social networks for viewing by friends or followers of the customer on the networks.

15. A system according to claim 14, wherein the server is configured to add a bonus or a reward to a personal account established by the customer in response to the transaction data.

16. A system according to claim 14, wherein the server is configured to implement a social following service, wherein messages posted on the distinct social networks and that contain certain names or words defined by the merchant are reported to the merchant by the server.

17. A system according to claim 14, wherein the server is configured to implement a social coupon service, wherein a coupon created by the merchant is communicated to one or more of the distinct social networks selected by the customer.

18. A system according to claim 14, wherein the server is configured to implement a social party/social date service, wherein the customer communicates an announcement of an event organized by the customer to friends or followers of the customer on one or more of the distinct social networks selected by the customer.

19. A system according to claim 14, wherein the server is configured to implement a social sharing service, wherein a customer who receives a message or advertisement from the merchant, is permitted to re-send the message or advertisement to friends or followers of the customer on one or more of the distinct social networks selected by the customer.

20. A system according to claim 14, wherein the server is operative to determine a location of a purchase by a customer from the transaction data associated with the purchase.

21. A system according to claim 20, wherein the server is configured to check the customer into a selected location based social network of which the customer is a member, by submitting the location of the purchase by the customer to the selected location based network.

22. A system according to claim 20, wherein the server is configured to implement a leader board service by determining statistics concerning customers that lead in certain categories of transactions, points, or awards for display at corresponding locations.