Methods and apparatus to monitor media exposure in vehicles
First Claim
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1. A method of monitoring media exposure in an automobile, the method comprising:
- collecting audience measurement data with a media monitoring device fixed in an automobile, the audience measurement data based on audio received within the automobile by the media monitoring device;
storing the audience measurement data in a memory of the media monitoring device;
detecting the presence of a shuttle located within the automobile, the shuttle being incapable of collecting audience measurement data independent of the media monitoring device;
transmitting the audience measurement data from the media monitoring device to the shuttle;
moving the shuttle from the automobile and into proximity of an audience measurement data aggregator;
transmitting the audience measurement data from the shuttle to the audience measurement data aggregator; and
transmitting the audience measurement data from the audience measurement data aggregator to an audience measurement data collection server.
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Abstract
Methods and apparatus to monitor media exposure in vehicles are disclosed. An example implementation includes collecting audience measurement data with a media monitoring device fixed in a vehicle and transmitting the audience measurement data from the media monitoring device to a shuttle located within the vehicle, the shuttle being incapable of collecting audience measurement data independent of the media monitoring device.
221 Citations
19 Claims
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1. A method of monitoring media exposure in an automobile, the method comprising:
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collecting audience measurement data with a media monitoring device fixed in an automobile, the audience measurement data based on audio received within the automobile by the media monitoring device; storing the audience measurement data in a memory of the media monitoring device; detecting the presence of a shuttle located within the automobile, the shuttle being incapable of collecting audience measurement data independent of the media monitoring device; transmitting the audience measurement data from the media monitoring device to the shuttle; moving the shuttle from the automobile and into proximity of an audience measurement data aggregator; transmitting the audience measurement data from the shuttle to the audience measurement data aggregator; and transmitting the audience measurement data from the audience measurement data aggregator to an audience measurement data collection server. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system to monitor media exposure in an automobile, the system comprising:
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a media monitoring device fixed in an automobile to; collect audience measurement data based on audio presented within the automobile; store the audience measurement data in a memory of the media monitoring device; transmit the audience measurement data; an audience measurement data shuttle to receive the audience measurement data, the shuttle being incapable of collecting audience measurement data independent of the media monitoring device; and an audience measurement data aggregator to receive the audience measurement data when transmitted by the shuttle, to store the audience measurement data in a tangible memory, and to transmit the audience measurement data to a media monitoring collection server. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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Specification