System and method for targeted advertising
First Claim
1. A method comprising:
- generating text based on speech contained in an audio stream received via a personal communication device associated with a user;
identifying, via a processor, a key phrase in the text based on one of an emotion, a speech rate, and a prosody of the key phrase in the audio stream;
receiving from an advertiser an advertisement related to the key phrase; and
instructing the personal communication device to display the advertisement.
1 Assignment
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Accused Products
Abstract
Disclosed herein are systems, methods, and computer readable-media for targeted advertising, the method including receiving an audio stream containing user speech from a first device, generating text based on the speech contained in the audio stream, identifying at least one key phrase in the text, receiving from an advertiser an advertisement related to the identified at least one key phrase, and displaying the advertisement. In one aspect, the method further includes receiving from an advertiser a set of rules associated with the received advertisement and displaying the advertisement in accordance with the associated set of rules. The first device can be a converged voice and data communications device connected to a network. The communications device can generate text based on the speech. In one aspect, the method displays the advertisement on one or both of a converged voice and data communications device and a second communications device. A central server can generate text based on the speech. At least one key phrase in the text can be identified based on a confidence score threshold. In another aspect, the method further includes receiving multiple audio streams containing speech from a same user and generating text based on the speech contained in the multiple audio streams. The advertisement can be displayed after the audio stream terminates.
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Citations
20 Claims
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1. A method comprising:
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generating text based on speech contained in an audio stream received via a personal communication device associated with a user; identifying, via a processor, a key phrase in the text based on one of an emotion, a speech rate, and a prosody of the key phrase in the audio stream; receiving from an advertiser an advertisement related to the key phrase; and instructing the personal communication device to display the advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system comprising:
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a processor; and a computer-readable storage medium having instructions stored which, when executed by the processor, cause the processor to perform operations comprising; generating text based on speech contained in an audio stream received via a personal communication device associated with a user; identifying a key phrase in the text based on one of an emotion, a speech rate, and a prosody of the key phrase in the audio stream; receiving from an advertiser an advertisement related to the identified key phrase; and instructing the personal communication device to display the advertisement. - View Dependent Claims (11, 12, 13, 14)
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15. A computer-readable storage device having instructions stored which, when executed by a computing device, cause the computing device to perform operations comprising:
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generating text based on speech contained in an audio stream received via a personal communication device associated with a user; identifying a key phrase in the text based on one of an emotion, a speech rate, and a prosody of the key phrase in the audio stream; receiving from an advertiser an advertisement related to the key phrase; and instructing the personal communication device to display the advertisement. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification