System and method for targeted advertising

• US 8,577,685 B2
• Filed: 10/24/2008
• Issued: 11/05/2013
• Est. Priority Date: 10/24/2008
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Morrison, Patrick Jason
• Primary Examiner(s): Godbold, Douglas
• Application Number:
  US12/257,954
• Publication Number:
  US 20100106498A1
• Time in Patent Office: 1,838 Days
• Field of Search: 704/270, 704/275
• US Class Current: 704/275
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G10L 15/02 Feature extraction for speech recognition; Selection of recognition unit
• CPC Class Codes: G10L 15/08 Speech classification or search
• CPC Class Codes: G10L 15/22 Procedures used during a speech recognition process, e.g. man-machine dialogue
• CPC Class Codes: G10L 15/26 Speech to text systems G10L15/08 takes precedence
• CPC Class Codes: G10L 2015/088 Word spotting
• CPC Class Codes: G10L 25/63 for estimating an emotional state

Abstract

Disclosed herein are systems, methods, and computer readable-media for targeted advertising, the method including receiving an audio stream containing user speech from a first device, generating text based on the speech contained in the audio stream, identifying at least one key phrase in the text, receiving from an advertiser an advertisement related to the identified at least one key phrase, and displaying the advertisement. In one aspect, the method further includes receiving from an advertiser a set of rules associated with the received advertisement and displaying the advertisement in accordance with the associated set of rules. The first device can be a converged voice and data communications device connected to a network. The communications device can generate text based on the speech. In one aspect, the method displays the advertisement on one or both of a converged voice and data communications device and a second communications device. A central server can generate text based on the speech. At least one key phrase in the text can be identified based on a confidence score threshold. In another aspect, the method further includes receiving multiple audio streams containing speech from a same user and generating text based on the speech contained in the multiple audio streams. The advertisement can be displayed after the audio stream terminates.

Claims

1. A method comprising:

generating text based on speech contained in an audio stream received via a personal communication device associated with a user;

identifying, via a processor, a key phrase in the text based on one of an emotion, a speech rate, and a prosody of the key phrase in the audio stream;

receiving from an advertiser an advertisement related to the key phrase; and

instructing the personal communication device to display the advertisement.

2. The method of claim 1, further comprising:

receiving from the advertiser a set of rules associated with the advertisement; and

instructing a second device to display the advertisement in accordance with the set of rules.

3. The method of claim 1, wherein the personal communication device is a converged voice and data communications device connected to a network.

4. The method of claim 3, wherein generating text based on the speech is performed on one of a central server and the converged voice and data communication device.

5. The method of claim 1, wherein the key phrase is identified based on a confidence score threshold.

6. The method of claim 1, wherein the audio stream comprises a plurality of audio streams, each of the plurality of audio streams containing speech from the user.

7. The method of claim 1, wherein the advertisement is displayed after the audio stream terminates.

8. The method of claim 1, wherein the advertisement is also related to a user profile.

9. The method of claim 1, further comprising instructing a second device associated with the user to display the advertisement.

10. A system comprising:

a processor; and

a computer-readable storage medium having instructions stored which, when executed by the processor, cause the processor to perform operations comprising;

generating text based on speech contained in an audio stream received via a personal communication device associated with a user;

identifying a key phrase in the text based on one of an emotion, a speech rate, and a prosody of the key phrase in the audio stream;

receiving from an advertiser an advertisement related to the identified key phrase; and

instructing the personal communication device to display the advertisement.

11. The system of claim 10, the computer-readable storage medium having additional instructions stored which result in the operations further comprising:

receiving from the advertiser a set of rules associated with the advertisement; and

displaying the advertisement in accordance with the set of rules.

12. The system of claim 10, wherein the personal communication device is a converged voice and data communications device connected to a network.

13. The system of claim 12, wherein the text is generated on one of a central server and the converged voice and data communication device.

14. The system of claim 10, the computer-readable storage device having additional instructions stored which result in the operations further comprising instructing a second device associated with the user to display the advertisement.

15. A computer-readable storage device having instructions stored which, when executed by a computing device, cause the computing device to perform operations comprising:

generating text based on speech contained in an audio stream received via a personal communication device associated with a user;

identifying a key phrase in the text based on one of an emotion, a speech rate, and a prosody of the key phrase in the audio stream;

receiving from an advertiser an advertisement related to the key phrase; and

instructing the personal communication device to display the advertisement.

16. The computer-readable storage device of claim 15, the computer-readable storage device having additional instructions stored which result in the operations further comprising:

receiving from the advertiser a set of rules associated with the advertisement; and

instructing a second device to display the advertisement in accordance with the set of rules.

17. The computer-readable storage device of claim 15, wherein the personal communication device is a converged voice and data communications device connected to a network.

18. The computer-readable storage device of claim 15, wherein the key phrase is identified based on a confidence score threshold.

19. The computer-readable storage device of claim 15, wherein the audio stream comprises a plurality of audio streams, each of the plurality of audio streams containing speech from the user.

20. The computer-readable storage device of claim 15, the computer-readable storage device having additional instructions stored which result in the operations further comprising instructing a second device associated with the user to display the advertisement.