Dynamic reconfiguration of web pages based on user behavioral portrait
First Claim
Patent Images
1. A non-transitory computer readable medium containing programming instructions, the execution of which, by one or more processors of a computer system, causes the one or more processors to carry out the steps of a method for dynamically reconfiguring web pages based on user behavioral portraits, the method comprising:
- recording data relating to the navigation and search behavior of a user on a website, wherein said data includes items selected from the group consisting of the pages a user navigates, the items the user clicks on, search terms entered by the user, check-out information, pages abandoned by the user, and the selection of “
top 10”
items by the user;
building a behavioral portrait of the user by applying psychological portrait scoring to the data; and
dynamically reconfiguring web content based on the behavioral portrait.
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Abstract
A method is provided for determining a website user behavioral portrait based on navigation on the website and dynamically reconfiguring web pages based on those portraits. In accordance with the method, data relating to the progress of a user through a website is recorded, and an ongoing behavioral portrait of the user is built based on the data. The portrait is then used to dynamically reconfigure web content.
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Citations
36 Claims
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1. A non-transitory computer readable medium containing programming instructions, the execution of which, by one or more processors of a computer system, causes the one or more processors to carry out the steps of a method for dynamically reconfiguring web pages based on user behavioral portraits, the method comprising:
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recording data relating to the navigation and search behavior of a user on a website, wherein said data includes items selected from the group consisting of the pages a user navigates, the items the user clicks on, search terms entered by the user, check-out information, pages abandoned by the user, and the selection of “
top 10”
items by the user;building a behavioral portrait of the user by applying psychological portrait scoring to the data; and dynamically reconfiguring web content based on the behavioral portrait. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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27. A non-transitory computer readable medium containing programming instructions, the execution of which, by one or more processors of a computer system, causes the one or more processors to carry out the steps of a method for developing user behavioral portraits, the method comprising:
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recording data relating to the navigation and search behavior of a user on a website, wherein said data includes items selected from the group consisting of the pages a user navigates, the items the user clicks on, search terms entered by the user, check-out information, pages abandoned by the user, and the selection of “
top 10”
items by the user; andbuilding a behavioral portrait of the by applying psychological portrait scoring to the data. - View Dependent Claims (28)
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29. A non-transitory computer readable medium containing programming instructions, the execution of which, by one or more processors of a computer system, causes the one or more processors to carry out the steps of a method for reconfiguring web pages, the method comprising:
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providing a behavioral portrait of a user; and dynamically reconfiguring web content based on the behavioral portrait; wherein the behavioral portrait is built by applying psychological portrait scoring to each action taken by the user on a website, and wherein said actions include actions selected from the group consisting of the pages a user navigates, the items the user clicks on, search terms entered by the user, check-out information, pages abandoned by the user, and the selection of “
top 10”
items by the user. - View Dependent Claims (30)
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31. A non-transitory computer readable medium containing programming instructions, the execution of which, by one or more processors of a computer system, causes the one or more processors to carry out the steps of a method for providing customized web pages, the method comprising:
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receiving a request for a web page from a client associated with a user; modifying the requested web page in light of a behavioral portrait developed for the user; and providing the modified web page to the user in place of the requested web page; wherein the behavioral portrait is built by applying psychological portrait scoring to each action taken by the user on a website, and wherein said actions includes actions selected from the group consisting of the pages a user navigates, the items the user clicks on, search terms entered by the user, check-out information, pages abandoned by the user, and the selection of “
top 10”
items by the user. - View Dependent Claims (32, 33, 34, 35, 36)
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Specification