System and method for providing short message targeted advertisements over a wireless communications network
First Claim
1. A method comprising:
- receiving, at a wireless communications device, an advertisement transmitted to the wireless communications device based on a location of the wireless communications device; and
providing, by the wireless communications device, a prompt to a user of the wireless communications device to block future advertisements from an advertiser associated with the advertisement.
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Accused Products
Abstract
A method and system for providing targeted advertisement information to consumers over a wireless communications network. In one embodiment, local advertisers register to advertise on wireless communications devices that are in close proximity to the advertiser. As a consumer enters a cell site that is near the location of the advertiser, the wireless network delivers a message to the wireless device specified by the local advertiser. An acknowledgement signal is then received by the network, and the local advertiser'"'"'s account is charged for transmission of the advertisement. In a further embodiment, each of the messages stored in the database is also associated with one or more demographic codes, and users of wireless communications device select from one more demographic codes to describe their advertisement preferences. Messages to be transmitted to particular wireless communications devices are selected based upon both the location information and the demographic codes associated with the messages.
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Citations
20 Claims
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1. A method comprising:
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receiving, at a wireless communications device, an advertisement transmitted to the wireless communications device based on a location of the wireless communications device; and providing, by the wireless communications device, a prompt to a user of the wireless communications device to block future advertisements from an advertiser associated with the advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method comprising:
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receiving, via a user interface, a request from a user to access a profile associated with the user, the profile associated with the user comprising advertisement preferences for receiving advertisements via a wireless communications device of the user; providing, via the user interface, a list of advertisers to the user; and receiving, via the user interface, a selection of an advertiser from the list of advertisers from which the user requests advertisement information be blocked, the selection for updating the advertisement preferences of the profile associated with the user. - View Dependent Claims (9, 10, 11)
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12. A method comprising:
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receiving, at a wireless communications device, an advertisement transmitted to the wireless communications device based on a location of the wireless communications device; and providing, by the wireless communications device to a user of the wireless communications device, a first prompt to make a reservation associated with the advertisement, a second prompt to save the advertisement, and a third prompt to block future advertisements from an advertiser associated with the advertisement. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20)
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Specification