Method and system for generating targeted content

• US 8,731,582 B2
• Filed: 12/22/2008
• Issued: 05/20/2014
• Est. Priority Date: 02/08/2008
• Status: Active Grant

• Current Assignee: Trimble Navigation Limited (Trimble Inc.)
• Original Assignee: Trimble Navigation Limited (Trimble Inc.)
• Inventors: Rudow, Richard W., Wold, Robert
• Primary Examiner(s): NGUYEN, KHAI MINH
• Application Number:
  US12/342,020
• Publication Number:
  US 20090203387A1
• Time in Patent Office: 1,975 Days
• Field of Search: 455/456.1, 455/456.3, 455/414.2, 705/14.1, 705/14.4, 705/14.49, 705/14.46, 705/14.66
• US Class Current: 455/456.3
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/023 using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds

Abstract

In one embodiment of a method for generating targeted content, an indication of a geographic position is received from a mobile electronic device. An instance of targeted content is generated based upon the geographic position of the mobile electronic device.

Claims

1. A method for generating targeted content, said method comprising:

receiving from a mobile electronic device, an indication of a geographic position of said mobile electronic device;

selecting an instance of targeted content using a targeted content generator disposed on said mobile electronic device based upon at least one of said geographic position of said mobile electronic device and a historical record comprising at least one previous geographic position of said mobile electronic device;

automatically selecting said instance of targeted content based upon a second geographic position of a subscribed advertiser which is proximate to said geographic position of said mobile electronic device; and

generating said instance of targeted content based upon at least one of said at least one previous geographic position of said mobile electronic device and said geographic position of said mobile electronic device wherein said second geographic position is conveyed in said instance of targeted content, wherein said generating said instance of targeted content does not require user input at said mobile electronic device.

2. The method as recited in claim 1 further comprising:

utilizing a Global Navigation Satellite System (GNSS) receiver disposed within said mobile electronic device to determine said geographic position of said mobile electronic device.

3. The method as recited in claim 1 further comprising:

generating a set of instructions for navigating from said geographic position of said mobile electronic device to said second geographic position.

4. The method as recited in claim 3 wherein said mobile electronic device comprises a handheld wireless communication device, said method further comprising:

automatically generating a message conveying said instance of targeted content to said mobile electronic device.

5. The method as recited in claim 4 wherein said automatically generating said message further comprises:

conveying an electronic coupon within said message.

6. The method as recited in claim 1 further comprising:

selecting said instance of targeted content based at least in part upon the current time provided by said mobile electronic device.

7. The method as recited in claim 1 further comprising:

selecting said instance of targeted content based at least in part upon receiving an indication of a selection of a second instance of targeted content of said subscribed advertiser.

8. The method as recited in claim 1 further comprising:

selecting said instance of targeted content based upon a predicted geographic position of said mobile electronic device.

9. A computer implemented system for generating targeted content, said system comprising:

a geographic position indication receiver disposed upon a mobile electronic device configured to receive an indication of a geographic position of said mobile electronic device;

a targeted content selector disposed upon said mobile electronic device configured to automatically select an instance of targeted content based upon the proximity of a second geographic position of a subscribed advertiser to at least one of a previous geographic position of said mobile electronic device and said geographic position of said mobile electronic device, and to select said instance of targeted content without requiring user input at said mobile electronic device;

a historical database disposed upon a mobile electronic device configured to store said previous geographic position of said mobile electronic device; and

a message generator disposed upon said mobile electronic device configured to generate a message conveying said instance of targeted content wherein said second geographic position is conveyed in said instance of targeted content.

10. The computer implemented system of claim 9 further comprising:

a Global Navigation Satellite System (GNSS) receiver disposed within said mobile electronic device and configured for determining said geographic position of said mobile electronic device.

11. The computer implemented system of claim 10 further comprising:

a control component resident within said mobile electronic device and configured to automatically generate a message comprising said geographic position of said mobile electronic device.

12. The computer implemented system of claim 9 further comprising:

a subscribed advertiser database comprising a second geographic position of a subscribed advertiser.

13. The computer implemented system of claim 12 further comprising:

a subscribed advertiser position reporter disposed upon a mobile electronic device configured to convey said second geographic position in said instance of targeted content.

14. The computer implemented system of claim 13 further comprising:

a navigation instruction generator disposed upon a mobile electronic device configured to generate a set of instructions for navigating from said geographic position of said mobile electronic device to said second geographic position.

15. The computer implemented system of claim 12 further comprising:

a time input and wherein said targeted content selector is configured to select said instance of targeted content based at least in part upon the current time provided by said mobile electronic device.

16. The computer implemented system of claim 9 further comprising:

an electronic coupon selector disposed upon a mobile electronic device configured to append an electronic coupon with said message.

17. The computer implemented system of claim 9 further comprising:

a selection event recorder disposed upon a mobile electronic device for recording a selection of a second instance of targeted content of said subscribed advertiser, and wherein said targeted content selector is configured to select said instance of targeted content based at least in part upon receiving an indication of a selection of said second instance of targeted content of said subscribed advertiser.

18. The computer implemented system of claim 9 further comprising:

a route generator disposed upon a mobile electronic device configured to generate a route from said geographic position of said mobile electronic device and a second location and wherein said targeted content selector is configured to select said instance of targeted content based upon a predicted geographic position along said route.

20. The non-transitory computer-useable storage medium of claim 10 wherein said method further comprises:

utilizing a Global Navigation Satellite System (GNSS) receiver disposed within said mobile electronic device to determine said geographic position of said mobile electronic device and wherein said utilizing is performed by said mobile electronic device.

19. A non-transitory computer-useable storage medium having computer-readable program code stored thereon for causing a computer system to execute a method for generating targeted content, said method comprising:

receiving, an indication of a geographic position of a mobile electronic device;

automatically selecting said instance of targeted content based upon a second geographic position of a subscribed advertiser which is proximate to said geographic position of said mobile electronic device; and

generating said instance of targeted content to said mobile electronic device and wherein said receiving, said selecting, and said generating are performed by said mobile electronic device wherein said second geographic position is conveyed in said instance of targeted content, wherein said generating said instance of targeted content does not require user input at said mobile electronic device.

21. The non-transitory computer-useable storage medium of claim 19 wherein said method further comprises:

generating a set of instructions for navigating from said geographic position of said mobile electronic device to said second geographic position and wherein said generating said set of instructions is performed by said mobile electronic device.

22. The non-transitory computer-useable storage medium of claim 21 wherein said mobile electronic device comprises a handheld wireless communication device, and wherein said method further comprises:

automatically generating a message conveying said instance of targeted content to said mobile electronic device and wherein said automatically generating said message is performed by said mobile electronic device.

23. The non-transitory computer-useable storage medium of claim 22 wherein said automatically generating said message further comprises:

conveying an electronic coupon within said message and wherein said conveying said electronic coupon is performed by said mobile electronic device.

24. The non-transitory computer-useable storage medium of claim 19 wherein said method further comprises:

selecting said instance of targeted content based at least in part upon the current time provided by said mobile electronic device and wherein said selecting is performed by said mobile electronic device.

25. The non-transitory computer-useable storage medium of claim 19 wherein said method further comprises:

selecting said instance of targeted content based at least in part upon receiving an indication of a selection of a second instance of targeted content of said subscribed advertiser and wherein said selecting is performed by said mobile electronic device.

26. The non-transitory computer-useable storage medium of claim 19 wherein said method further comprises:

selecting said instance of targeted content based upon a predicted geographic position of said mobile electronic device and wherein said selecting is performed by said mobile electronic device.