Passive mining of usage information in a location-based services system
First Claim
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1. A system to predict advertising effectiveness related to wireless mobile devices, the system comprising:
- a location gateway server configured to provide geographical indicators indicative of respective current geographic locations of wireless mobile devices that are operable as portable transceivers to both transmit and receive data;
a location based application server in communication with the location gateway server, the location based application server configured to provide location based advertising campaigns to wireless mobile devices located anywhere in a geographic area defined by a respective location based advertising campaign, the location based application server adapted to determine which wireless mobile devices to include in the location based advertising campaigns by comparison of the defined geographic area with respective current geographic locations of the wireless mobile devices based on the geographical indicators provided by the location gateway server;
a database in communication with the location based application server, the database configured to store consumer usage data collected during performance of consumer transactions, the usage data comprising a time and date that a respective location based advertising campaign was run, and the consumer transactions being performed with wireless mobile devices in response to said advertising campaigns and profile data specific to a consumer operating a respective wireless mobile device that is capable of communication with the location based application server; and
an advertising portal server in communication with the location based application server, the advertising portal server comprising a predictive modeling application, the advertising portal server configured to generate a predictive analysis to forecast the effectiveness of a proposed future location based advertising campaign based on the profile data and the usage data collected during performance of consumer transactions;
the advertising portal server further configured to generate the predictive analysis with the predictive modeling application in response to an advertising analysis request from a user that includes a business rule comprising an incentive or restriction and a potential offer of a product or a service included in the proposed future location based advertising campaign;
the advertising portal server further comprising an advertising effectiveness analysis application and a data scoring application, the advertising portal server further configured to determine components of the database to access with the advertising effectiveness analysis application based on the advertising analysis request;
the advertising portal server further configured to reformat into a predetermined format information retrieved from the database in response to the advertising analysis request, the information reformatted in the predetermined format with the data scoring application to form analysis results; and
the advertising portal server further configured to provide the analysis results in a viewable output for display on a remote terminal.
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Abstract
A method and system for providing advertising effectiveness searching capabilities, predictive modeling capabilities and usage mining in a location-based services system is disclosed. During operation of the location-based services system, usage information for advertising campaigns placed on the location-based services system is stored. Advertisers are provided with the ability to enter a search request form on a remote terminal to mine the usage information. The search request is then transmitted to an application that searches usage information to generate a response to said search request.
176 Citations
30 Claims
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1. A system to predict advertising effectiveness related to wireless mobile devices, the system comprising:
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a location gateway server configured to provide geographical indicators indicative of respective current geographic locations of wireless mobile devices that are operable as portable transceivers to both transmit and receive data; a location based application server in communication with the location gateway server, the location based application server configured to provide location based advertising campaigns to wireless mobile devices located anywhere in a geographic area defined by a respective location based advertising campaign, the location based application server adapted to determine which wireless mobile devices to include in the location based advertising campaigns by comparison of the defined geographic area with respective current geographic locations of the wireless mobile devices based on the geographical indicators provided by the location gateway server; a database in communication with the location based application server, the database configured to store consumer usage data collected during performance of consumer transactions, the usage data comprising a time and date that a respective location based advertising campaign was run, and the consumer transactions being performed with wireless mobile devices in response to said advertising campaigns and profile data specific to a consumer operating a respective wireless mobile device that is capable of communication with the location based application server; and an advertising portal server in communication with the location based application server, the advertising portal server comprising a predictive modeling application, the advertising portal server configured to generate a predictive analysis to forecast the effectiveness of a proposed future location based advertising campaign based on the profile data and the usage data collected during performance of consumer transactions; the advertising portal server further configured to generate the predictive analysis with the predictive modeling application in response to an advertising analysis request from a user that includes a business rule comprising an incentive or restriction and a potential offer of a product or a service included in the proposed future location based advertising campaign; the advertising portal server further comprising an advertising effectiveness analysis application and a data scoring application, the advertising portal server further configured to determine components of the database to access with the advertising effectiveness analysis application based on the advertising analysis request; the advertising portal server further configured to reformat into a predetermined format information retrieved from the database in response to the advertising analysis request, the information reformatted in the predetermined format with the data scoring application to form analysis results; and the advertising portal server further configured to provide the analysis results in a viewable output for display on a remote terminal. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A system to predict advertising effectiveness related to wireless mobile devices, the system comprising:
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a location gateway server configured to provide geographical indicators indicative of respective current geographic locations of wireless mobile devices that are operable as transceivers to both transmit and receive data; a location based application server in communication with the location gateway server, the location based application server configured to provide deployed location based advertising campaigns to wireless mobile devices located anywhere in a defined geographic area, the location based application server operable to determine which wireless mobile devices to include in the location based advertising campaigns by comparison of the defined geographic area with the current geographic locations of the respective wireless mobile devices; a database in communication with the location based application server, the database configured to collect consumer usage data during performance of consumer transactions by a plurality of consumers, business data, and profile data; said consumer usage data is related to consumer transactions previously performed with wireless mobile devices in response to said advertising campaigns, said business data is related to businesses involved in the consumer transactions said profile data is specific to a consumer who operates a wireless mobile device capable of communication with the location based application server; and an advertising portal server in communication with the location based application server, the advertising portal server configured to analyze deployed advertising campaigns with an advertising effectiveness application and forecast a possible future advertising campaign for the plurality of consumers with a predictive modeling application based on the usage data collected during performance of consumer transactions by the plurality of consumers; the advertising portal server further configured, in response to an analysis request comprising a plurality of user entered search parameters, and based on independent user selection of one of the advertising effectiveness application and the predictive modeling application to access said data to generate a respective advertising effectiveness analysis and a predicted probability of success analysis related to the possible future advertising campaign for the plurality of consumers. - View Dependent Claims (20, 21, 22, 23, 24, 25)
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26. A system to predict advertising effectiveness related to wireless mobile devices, the system comprising:
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a location gateway server configured to provide indications of respective current geographic locations of wireless mobile devices; a location based application server in communication with the location gateway server, the location based application server configured to supply location based advertising campaigns to wireless mobile devices based on the respective current geographic locations of the wireless mobile devices being within a geographic area defined by a respective location based advertising campaign; a database in communication with the location based application server, the database configured to collect consumer usage data during performance of consumer transactions with wireless mobile devices in response to the advertising campaigns, and to collect business information related to businesses involved in the consumer transactions; and an advertising portal server in communication with the location based application server, the advertising portal server configured to generate an analysis of the effectiveness of location based advertising in response to receipt of an advertising analysis request from a remote terminal, the advertising analysis request comprising a plurality of request parameters that include location information and a time period; the advertising portal server further configured to perform the analysis of the effectiveness of location based advertising by a search of the consumer usage data collected during the performance of consumer transactions and the collected business information included in the database to identify search results in accordance with the location information and the time period that match the advertising analysis request; and the advertising portal server further configured to generate a viewable output of the search results, the viewable output provided to the remote terminal, wherein the advertising portal server comprises an advertising effectiveness analysis application and a data scoring application, the advertising portal server configured to determine components of the database to access with the advertising effectiveness analysis application based on the advertising analysis request, and the advertising portal server configured to reformat into a predetermined format with the data scoring application information that is retrieved from the database in response to the advertising analysis request.
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27. A method of predicting advertising effectiveness related to wireless mobile devices, the method comprising:
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defining geographic target areas with respective deployed advertising campaigns; receiving current geographic locations of respective wireless mobile devices that are operable as transceivers to both transmit and receive data; comparing the geographic target area of respective deployed advertising campaigns with the current geographic locations of the respective wireless mobile devices with a location-based application server to determine whether the wireless mobile devices are currently located within the target area of the respective deployed advertising campaigns; transmitting advertisements for goods or services from the deployed advertising campaigns to the wireless mobile devices with the location-based application server in response to respective current geographic locations of the wireless mobile devices being located within geographic target areas of the respective deployed advertising campaigns; tracking consumer transactions performed with the wireless devices related to the deployed advertising campaigns with the location-based application server; determining a geographic location of a business associated with the deployed advertising campaign with the location-based application server; receiving at an advertising portal server a search request for advertising analysis comprising a plurality of search parameters entered by a user in a user interface of a remote terminal; determining the effectiveness of one of the deployed advertising campaigns with the advertising portal server based on the tracked consumer transactions when the search request is for an advertising effectiveness analysis, the search parameters comprising identification of the one of the deployed advertising campaigns; and forecasting the success of a proposed future advertising campaign for the business associated with the deployed advertising campaign with the advertising portal server based on the tracked consumer transactions, the determined geographic location of the business associated with the deployed advertising campaign, and user profiles of the users of the wireless devices, when the search request is for a proposed product or service to be offered and a proposed incentive related to the product or service, the search parameters including a description of the proposed product or service and the proposed incentive, the proposed future advertising campaign being different than the deployed advertisement campaigns. - View Dependent Claims (28, 29, 30)
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Specification