Method and system for selecting content items to be presented to a viewer

• US 8,745,046 B2
• Filed: 04/08/2013
• Issued: 06/03/2014
• Est. Priority Date: 06/25/2003
• Status: Active Grant

• Current Assignee: Crowdstrike, Inc. (CrowdStrike Holdings Incorporated)
• Original Assignee: Jericho Systems Corporation
• Inventors: Roegner, Michael W.
• Primary Examiner(s): NGUYEN BA, HOANG VU A
• Application Number:
  US13/858,524
• Publication Number:
  US 20140019263A1
• Time in Patent Office: 421 Days
• Field of Search: 707/728, 707/723, 707/748, 725/46, 705/14.49, 705/14.53, 705/14.55, 705/14.58, 705/14.66, 705/14.69, 705/14.71
• US Class Current: 707/728
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: H04N 21/2407 Monitoring of transmitted content, e.g. distribution time, number of downloads arrangements for monitoring programmes for broadcast or for distribution combined with broadcast H04H20/14
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/4753 for user identification, e.g. by entering a PIN or password cryptographic authentication protocols H04L9/32; networks authentication protocols H04L63/08
• CPC Class Codes: H04N 21/6581 Reference data, e.g. a movie identifier for ordering a movie or a product identifier in a home shopping application
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17336 Handling of requests in head-ends

Abstract

Systems and methods are provided for determining eligible content items. In one example, the determination is based, at least in part, on information about at least one previously presented content item.

Claims

1. A computer-implemented system comprising:

one or more rule repositories comprising at least one rule;

one or more content items, wherein at least one of the content items is associated with at least one of the rules;

one or more servers operable to;

receive a content item request for content items to be presented to a viewer from a requesting system;

receive input, wherein the input comprises information about the number of times a content item has been previously presented;

evaluate one or more of the rules to determine a set of content items, wherein at least one of the content items in the set is associated with a priority, wherein the priority is based, at least in part, on the input; and

prioritize at least a portion of the content items in the set.

2. The method of claim 1, wherein the priority is a bid.

3. The system of claim 2, wherein the input further comprises zip code information.

4. The system of claim 2, wherein the input further comprises information related to a financial index.

5. The system of claim 2, wherein the input further comprises information retrieved from a geospatial information service.

6. The system of claim 2, wherein at least a portion of the input comprises information retrieved from a credit bureau.

7. The system of claim 2, wherein at least a portion of the input comprises information retrieved from a market research data supplier.

8. The system of claim 2, wherein at least one a portion of the input is retrieved from a business partner.

9. The system of claim 2, wherein at least a portion of the input is information retrieved from a demographic data source.

10. The system of claim 2, wherein at least a portion of the input is retrieved from a weather information source.

11. A computer-implemented method comprising:

receiving by a server a content item request for content items to be presented to a viewer from a requesting system;

accessing one or more rule repositories comprising at least one rule, wherein at least one of the rules is associated with at least one of one or more content items;

receiving input from one or more data repositories wherein the input comprises information about the number of times a content item has been previously presented;

evaluating one or more of the rules to determine a set of content items, wherein at least one of the content items in the set is associated with a priority, wherein the priority is based on, at least in part, on the input; and

prioritizing at least a portion of the content items in the set.

12. The method of claim 11, wherein the priority is a bid.

13. The method of claim 12, wherein the input further comprises zip code information.

14. The method of claim 12, wherein the input further comprises information related to a financial index.

15. The method of claim 12, wherein the input further comprises information retrieved from a geospatial information service.

16. The method of claim 12, wherein at least a portion of the input comprises information retrieved from a credit bureau.

17. The method of claim 12, wherein at least a portion of the input comprises information retrieved from a market research data supplier.

18. The method of claim 12, wherein at least one a portion of the input is retrieved from a business partner.

19. The method of claim 12, wherein at least a portion of the input is information retrieved from a demographic data source.

20. The method of claim 12, wherein at least a portion of the input is retrieved from a weather information source.