Method and system for measuring and ranking an “engagement” response to audiovisual or interactive media, products, or activities using physiological signals
First Claim
Patent Images
1. A method for rating media, the method comprising:
- obtaining a first signal from a brain of an individual produced substantially while the individual is exposed to the media;
obtaining a second signal from a heart of the individual produced substantially concurrently with the first signal from the brain;
decomposing the first signal and the second signal into a frequency domain;
calculating with a processor, an engagement value based on a first mathematical relationship between (1) a first frequency and (2) a second frequency from the frequency domain of the first signal and a second mathematical relationship between (1) a third frequency from the frequency domain of the second signal and (2) a result of the first mathematical relationship;
comparing the engagement value with a reference value to determine a difference; and
rating the media based on the difference between the engagement value and the reference value.
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Abstract
A system and method for calculating an engagement value by quantifying an amount that a user is acting without thinking considering brainwaves and a heart rate can be used to compare media based on an individual or a group of individuals. Events of the media can be contrasted and compared by the engagement value as well. Statistical measurements may be taken to improve media.
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Citations
36 Claims
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1. A method for rating media, the method comprising:
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obtaining a first signal from a brain of an individual produced substantially while the individual is exposed to the media; obtaining a second signal from a heart of the individual produced substantially concurrently with the first signal from the brain; decomposing the first signal and the second signal into a frequency domain; calculating with a processor, an engagement value based on a first mathematical relationship between (1) a first frequency and (2) a second frequency from the frequency domain of the first signal and a second mathematical relationship between (1) a third frequency from the frequency domain of the second signal and (2) a result of the first mathematical relationship; comparing the engagement value with a reference value to determine a difference; and rating the media based on the difference between the engagement value and the reference value. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36)
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16. A tangible machine readable storage medium comprising machine readable instructions which, when read, cause a machine to at least:
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decompose a first signal from a brain of an individual and a second signal from a heart of the individual into a frequency domain, the first and second signal produced substantially concurrently and while the individual is exposed to media; calculate an engagement value based on;
(1) a first mathematical relationship between (a) a first frequency and (b) a second frequency from the frequency domain of the first signal and (2) a second mathematical relationship between (a) a third frequency from the frequency domain of the second signal and (b) a result of the first mathematical relationship;compare the engagement value with a reference value to determine a difference; and rate the media based on the difference between the engagement value and the reference value. - View Dependent Claims (17, 18, 19, 20, 21)
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22. A system for rating media, the system comprising:
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a data collector to obtain a first signal from a brain of an individual produced substantially while the individual is exposed to the media and a second signal from a heart of the individual produced substantially while the individual is exposed to the media; and a processor to; decompose the first signal and the second signal into a frequency domain; calculate an engagement value based on a first mathematical relationship between (1) a first frequency and (2) a second frequency from the frequency domain of the first signal and a second mathematical relationship between (1) a third frequency from the frequency domain of the second signal and (2) a result of the first mathematical relationship; compare the engagement value with a reference value to determine a difference; and rate the media based on the difference between the engagement value and the reference. - View Dependent Claims (23)
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Specification