Dual/blind identification

• US 8,799,415 B2
• Filed: 08/15/2004
• Issued: 08/05/2014
• Est. Priority Date: 02/27/1998
• Status: Expired due to Fees

• Current Assignee: BEH Investments LLC
• Original Assignee: BEH Investments LLC
• Inventors: Jaye, Daniel J.
• Primary Examiner(s): DINH, KHANH Q
• Application Number:
  US10/919,506
• Publication Number:
  US 20050021747A1
• Time in Patent Office: 3,642 Days
• Field of Search: 709/206, 709/220, 709/227, 709/228, 709/224, 709/229
• US Class Current: 709/220
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A computer apparatus and a method is described for establishing a global interest profile of a user. At least one local server and an enterprise server communicate with the user via a communication channel. The local server assigns a local ID to the user. The enterprise server assigns to the user a global ID and links the local ID and local user information with the global ID to form a global interest profile of the user. The identity of the users is not shared between servers, thereby maintaining the privacy of the user.

Claims

1. A method for sharing information between servers about a user utilizing a client, the method comprising:

identifying the user at a first server using a first ID transmitted by the client to the first server;

storing information about the user at the first server;

identifying the user at a second server using a second ID transmitted by the client to the second server;

linking the first ID and the second ID; and

associating the information about the user with the second ID.

2. The method of claim 1, wherein the client transmits the first ID to the first server by transmitting a first cookie stored at the client.

3. The method of claim 1, wherein the client transmits the second ID to the second server by transmitting a second cookie stored at the client.

4. The method of claim 1, wherein the first ID and the second ID are liked at the second server.

5. The method of claim 4, wherein the first ID and the second ID are linked at the second server, by transmitting a URL by the client to the second server, wherein the URL includes the first ID.

6. The method of claim 5, wherein the URL is received by the client from the first server.

7. The method of claim 1, wherein the information about the user is associated with the second ID at the second server.

8. The method of claim 6, wherein the information about the user is associated with the second ID at the second server.

9. The method of claim 8, wherein the information about the user is associated with the second ID at the second server by transmitting the information by the first server to the second server.

15. The method of claim 1, wherein the information includes interests of the user.

16. The method of claim 4, wherein the information includes interests of the user.

17. The method of claim 5, wherein the information includes interests of the user.

18. The method of claim 6, wherein the information includes interests of the user.

19. The method of claim 7, wherein the information includes interests of the user.

21. The method of claim 4, wherein the information about the user is associated with the second ID at the second server.

22. The method of claim 5, wherein the information about the user is associated with the second ID at the second server.

10. A method for sharing an identity of a user utilizing a client between a first server and a second server, the method comprising:

establishing an ID for the user at the first server by utilizing a cookie transmitted to the client by the first server; and

transmitting to the client by the first server a URL, wherein the URL includes the ID and information identifying the first server, and wherein the URL is addressed to a second server.

11. The method of claim 10, further comprising, sending by the first server to the second server first information about the client associated with the ID at the first server.

12. The method of claim 11, wherein the first information about the client is sent by the first server to the second server by transmitting the information by the first server to the second server.

13. The method of claim 11, wherein the second server associates second information about the client with the first information.

14. The method of claim 12, wherein the second server associates second information about the client with the first information.

20. The method of claim 11, wherein the first information includes interests of the user.

23. A server computer tangibly embodying computer logic that is configured to:

identify a user using a first ID received from a client utilized by the user;

receive a URL from the client, the URL including a second ID used by a second server to identify the user;

receive information about the user associated with the second ID at the second server; and

associate the information about the user with the first ID.

24. The server computer of claim 23, wherein the information is received from the second server.

25. The server computer of claim 23, wherein the information includes interests of the user.

26. The server computer of claim 23, wherein the first ID is stored in a cookie at the client.

27. A server computer tangibly embodying computer logic that is configured to:

identify a user using an ID received from a client utilized by the user; and

transmit to the client a URL, wherein the URL includes the ID and information identifying the server computer, and wherein the URL is addressed to a second server.

28. The server computer of claim 27, wherein the ID is stored in a cookie at the client.

29. A method implemented in a server computer, the method comprising:

identifying in the server computer a user using a first ID received from a client utilized by the user;

receiving in the server computer a URL from the client, the URL including a second ID used by a second server to identify the user;

receiving in the server computer information about the user associated with the second ID at the second server; and

associating in the server computer the information about the user with the first ID.

30. The method of claim 29, wherein the information about the user is received from the second server.

31. The method of claim 29, wherein the information includes interests of the user.

32. The method of claim 29, wherein the first ID is stored in a cookie at the client.