Systems and methods for gathering audience measurement data
First Claim
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1. A method for adding information to audio, the method comprising:
- accessing an audio signal segment in a processing device capable of reproducing the audio as sound, the audio signal segment including first audience measurement data embedded into the audio signal segment;
embedding second audience measurement data in the audio signal segment in the processing device, the second audience measurement data being different from the first audience measurement data, and the first audience measurement data and second audience measurement data exist simultaneously existing in the audio signal segment simultaneously; and
transmitting the audio signal segment for reproduction.
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Abstract
Systems and methods are provided for gathering audience measurement data relating to exposure of an audience member to audio data. Audio data is received in a user system and is then encoded with audience measurement data. The encoded audio data is reproduced by the user system, picked up by a monitor and decoded to recover the audience measurement data.
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Citations
19 Claims
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1. A method for adding information to audio, the method comprising:
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accessing an audio signal segment in a processing device capable of reproducing the audio as sound, the audio signal segment including first audience measurement data embedded into the audio signal segment; embedding second audience measurement data in the audio signal segment in the processing device, the second audience measurement data being different from the first audience measurement data, and the first audience measurement data and second audience measurement data exist simultaneously existing in the audio signal segment simultaneously; and transmitting the audio signal segment for reproduction. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A consumer electronics device, comprising:
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an input to receive an audio signal segment in the device, the audio signal segment including first audience measurement data embedded in the audio signal segment; a processor to embed second audience measurement data in the audio signal segment, the second audience measurement data being different from the first audience measurement data, the embedded first audience measurement data and the embedded second audience measurement data to exist in the audio signal segment simultaneously; and a speaker to reproduce the audio signal segment as sound. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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19. A method comprising:
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accessing an audio signal segment in a consumer electronics device capable of producing sound from the audio signal segment, the audio signal segment including first measurement data acoustically embedded into the audio signal segment; acoustically embedding, with the consumer electronics device, second measurement data in the audio signal segment, the second measurement data being different from the first measurement data, and at least portions of the first measurement data and second measurement data existing in the audio signal segment simultaneously; and producing sound, via the consumer electronics device, based on the audio signal segment.
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Specification