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Advertising middleware

  • US 9,135,626 B2
  • Filed: 06/30/2006
  • Issued: 09/15/2015
  • Est. Priority Date: 06/30/2006
  • Status: Active Grant
First Claim
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1. A method, comprising:

  • receiving, at a middleware component, an advertisement request from an application, the advertisement request including one or more parameters wherein the middleware component and the application are included in a mobile communication device;

    selecting, at the middleware component, one or more advertisements from a database, wherein the selection is based on the one or more parameters; and

    providing the selected one or more advertisements to the application in accordance with the one or more parameters.

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