Search engine optimization with secured search
First Claim
Patent Images
1. A method to estimate visits from searches attributable to keywords when the keywords are no longer transmitted in webpage referrals from search engines due to secured search, the method comprising:
- identifying a webpage for which data is sought, the data relating to visits from searches attributable to keywords;
identifying an entity reporting keywords actually used in secured internet searches;
retrieving from the entity a keyword reported as actually used in a secured internet search that resulted in a visit to the webpage;
obtaining percentage values associated with different positions of webpages on search result pages;
obtaining a number of secured searches performed using the keyword;
determining a position of the webpage on a search results page resulting from searching the keyword; and
estimating a number of visits to the webpage that result from secured searches of the keyword based on the number of searches performed using the keyword and a percentage value associated with the position of the webpage on the search results page.
1 Assignment
0 Petitions
Accused Products
Abstract
One example includes a method of attributing revenue to keywords for an entity having an entity website. The method may include obtaining the keywords used in a secured search on a search engine that result in a visit to an entity website and determining a position or rank of a webpage of the website on a search results page resulting from searching the keyword. The method may further include estimating, based on the rank of the webpage, a number of visits to the website that result from secured searches of the keyword.
-
Citations
19 Claims
-
1. A method to estimate visits from searches attributable to keywords when the keywords are no longer transmitted in webpage referrals from search engines due to secured search, the method comprising:
-
identifying a webpage for which data is sought, the data relating to visits from searches attributable to keywords; identifying an entity reporting keywords actually used in secured internet searches; retrieving from the entity a keyword reported as actually used in a secured internet search that resulted in a visit to the webpage; obtaining percentage values associated with different positions of webpages on search result pages; obtaining a number of secured searches performed using the keyword; determining a position of the webpage on a search results page resulting from searching the keyword; and estimating a number of visits to the webpage that result from secured searches of the keyword based on the number of searches performed using the keyword and a percentage value associated with the position of the webpage on the search results page. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
-
-
10. A method to estimate revenue attributable to keywords when the keywords are no longer transmitted in webpage referrals from search engines due to secured search, the method comprising:
-
identifying a webpage for which data is sought, the data relating to visits from searches attributable to keywords; identifying an entity reporting keywords actually used in secured internet searches; retrieving from the entity a keyword reported as actually used in a secured internet search that resulted in a visit to the webpage; obtaining search engine optimization data including at least one revenue attribution metric associated with the keyword; determining a rank of the webpage on a search results page resulting from searching the keyword; estimating, based on the rank of the webpage, a number of visits to the webpage that result from secured searches of the keyword; and generating a report indicating an aggregate value of the keyword, the report being based on the search engine optimization data and the estimation of the number of visits to the webpage. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17)
-
-
18. One or more non-transitory computer readable media encoded with computer-executable instructions to cause a computing system to perform operations to estimate visits from searches attributable to keywords when the keywords are no longer transmitted in webpage referrals from search engines due to secured search, the operations comprising:
-
identifying a webpage for which data is sought, the data relating to visits from searches attributable to keywords; identifying an entity reporting keywords actually used in secured internet searches; retrieving from the entity a keyword reported as actually used in a secured internet search that resulted in a visit to the webpage; obtaining search engine optimization data including percentage values assigned to ranks of webpages on search result pages; determining a rank of the webpage on a search results page resulting from searching the keyword; and estimating a number of visits to the webpage that result from secured searches of the keyword based on a number of searches performed during a period using the keyword and a percentage value associated with the rank of the webpage. - View Dependent Claims (19)
-
Specification